Yael Baifus is a dancer turned digital marketer working as a Paid Search Analyst at Horizon Media. In her two years of experience in the field, she has worked on accounts that span a variety of verticals including home improvement, financial services, CPG and pharma. In addition to working on client accounts, she leads her department's knowledge-sharing initiatives, disseminating industry news to the broader search team. When not geeking out about all things search, she is an avid concert goer and art consumer.
At a recent Janes of Digital event, contributor Yael Baifus comes away with a new understanding of being bold for change and explains how you can apply it to your own digital marketing career.