Marketing Day: Interview with Lenovo’s CMO, getting display measurement right & more

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• How Lenovo uses martech to build unified campaigns around its separate business groups
  May 12, 2017 by Amy Gesenhues
  A CMO’s View with David Roman, Lenovo’s Chief Marketing Officer
• CMOs, invigorate your brand and your career
  May 12, 2017 by Brent Hieggelke
  Looking to keep ahead of the curve in your marketing career? Columnist Brent Hieggelke shares the trends and technologies that will help you be innovative and thrive as a CMO.
• Why it’s more vital than ever to get display measurement right
  May 12, 2017 by James Collins
  As marketers continue to push for better ad transparency, columnist James Collins explains why now, more than ever, you need to be able to understand the true value of your display marketing.
• 3 Account-Based Marketing trends for 2017
  May 11, 2017 by Digital Marketing Depot
  Data-driven Account-Based Marketing (ABM) is creating a digital revolution and rewriting the rules of B2B marketing as we know them. In this report from Oracle, you’ll learn how programmatic media is dramatically improving the scale, automation and impact of ABM efforts.

Online Marketing News From Around The Web:

Content Marketing

• 12 Ridiculously Simple Ways to Make Your Content Better, Search Engine Journal
• Mastering Effective Content, Socialbakers
• Why Readability Scores Are Killing Your Content, CMS Wire

Copywriting, Design & Usability

• Code eats copy for breakfast: Human copywriters are doomed, Digiday
• Copywriting & UX: Why Copywriters Need Wireframes, ConversionXL
• How to Write a Killer Website Brief, CMS Wire

Ecommerce

• 10 Retail Marketing Ideas to Boost Sales, VerticalResponse
• Amazon Prime Is Reportedly Coming to Apple TV This Summer, Adweek
• Older consumers are a good opportunity, Practical Ecommerce

Email Marketing

• Social Print Studio’s Strategy for Keeping Emails Authentic, MailChimp Blog
• Subject Line Formulas You Can Steal to Boost Your Open Rates, AWeber Communications

General Internet Marketing

• Coke’s CMO Role Eliminated: 5 Marketing Performance Lessons for all Marketers, MarketingProfs
• Integrating Digital Marketing & Public Relations: Who Says Cats & Dogs Can’t Get Along?, Aimclear Blog

Internet Marketing Industry

• Podium Receives $32 Million Series A Investment From Accel, Summit Partners, and GV (Formerly Google Ventures) to Launch New Interaction Platform, Business Wire

MarTech

• Love Connection: How Brands Are Using AI to Find Influencers, AdAge

Mobile/Local Marketing

• AMP: The Last Hope For A Well-Monetized Open Mobile Web, AdExchanger
• The Evolution of Location-Based Targeting, Street Fight

Social Media

• 10 Simple Ideas to Improve Your Tired Facebook Ad Copy, Search Engine Journal
• 20 Social Media Post Ideas You Can Steal for Your Brand, Small Biz Trends
• 4 Ways to Make Social Care Work in Highly Regulated Industries, Conversocial
• Brands: Are You Prepared for a Social Media Security Breach?, Adweek
• Facebook Ad Conversion Attribution: What You Need to Know, Jon Loomer Digital
• Facebook Groups can now screen new members with a questionnaire, TechCrunch
• Facebook Just Added 5 Special Features for Mother’s Day, Adweek
• How to Get More Twitter Followers in 2017, Practical Ecommerce
• Is it Time to Abolish Social Media?, Content Marketing Institute
• Perform Better Analysis With Facebook Integrated Tools, PPC Hero
• Small Businesses: If You’re Not on Instagram, You’re Behind, AdAge
• Why Social Networking Is Key to a Brand’s Success, Social Media Explorer

Video

• Facebook Video for Marketers: Strategy for Future Success, Social Media Examiner
• Honoring #AllTheMoms this Mother’s Day, Official YouTube Blog
• How Will Facebook’s 3,000 New Content Moderators Tackle The Violent Videos Problem?, Fast Company