How video ad quality affects campaign performance on Facebook
How much time and money should you put into a video to get results? Contributor Aden Andrus looks at the relationship between video ad quality and campaign performance on Facebook.
Aden is the brilliant mind responsible for Disruptive Advertising's content and marketing strategy. A compulsive strategist, Aden lays awake at nights figuring out how to up Disruptive's marketing game. Connect with him on Twitter.
Want to start shooting video in-house but still want a professional look? Here’s what to buy
Shooting your videos in-house can save you a lot of money, but it requires the right gear. Contributor Aden Andrus walks you through some affordable options that will meet your needs.
Taking Goliath down: How to compete with the giants in your industry
How do you compete with larger, well-established businesses? Contributor Aden Andrus shares winning strategies to help you effectively market against the corporate behemoths.
People: The Achilles’ heel of online marketers
A lot of marketers are good at numbers, but their Achilles’ heel is getting to know their audience. Contributor Aden Andrus shares some tactics to help you gain insight into your customers' motivations.