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Marketing Day: Link relevancy vs authority, Facebook AI efforts & affiliate networks

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues on May 10, 2017 at 4:01 pm | Reading time: 5 minutes

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Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Bringing much-needed transparency to RTB
May 10, 2017 by Alex Bornyakov
Real-time bidding (RTB) is great for scale and efficiency, but it can come with risks for brand image, as recent developments have highlighted. Columnist Alex Bornyakov discusses these risks and explores whether it is possible to increase transparency in this programmatic channel.
The power of location audiences: A buyer’s guide & scorecard
May 10, 2017 by Michael Della Penna
Location data can help take your marketing and advertising to the next level, but columnist Michael Della Penna says brands and agencies must do their homework before investing in location data, buying audiences or looking at offline attribution.
Relevance vs. authority: Which link has more value? (Part 1)
May 10, 2017 by Andrew Dennis
When pursuing a link, which is more important, relevance or authority? Columnist Andrew Dennis asks expert link builders this question, and in the first of his three-part series, we hear from those who value relevance.
Breaking out of travel silo, TripAdvisor taps Grubhub for restaurant delivery
May 10, 2017 by Greg Sterling
Delivery available in US “from tens of thousands restaurants in 1,100 cities.”
Microsoft says it’s infusing AI into all of its products from Xbox to Office
May 10, 2017 by Greg Sterling
Intelligent cloud vision laid out at Build developer conference.
How Facebook is using AI to penalize spammy, ad-heavy websites in its News Feed
May 10, 2017 by Tim Peterson
Facebook will curtail the reach of organic posts and ads that link to web pages with too little original content and too many annoying, offensive ads.
When is a native ad not native? Understanding it’s all about context
May 10, 2017 by Rich Rosenzweig
Contributor Rich Rosenzweig explains why native advertisers need to understand the context of the user experience and match the quality standards of what’s around the ads.
For marketing with developer events, connection and authenticity matter
May 10, 2017 by Josh Aberant
If you want to make developer-centric events a success, columnist Josh Aberant explains, you need to be able to connect with the dev community.
9 Best Practices of Affiliate Networks
May 9, 2017 by Digital Marketing Depot
There are plenty of factors that set great affiliate networks apart from the rest of the pack. Some of them are obvious. You need to have great offers (preferably exclusive), competitive payouts and excellent support from your affiliate managers.