Marketing Day: Janrain, Amazon digital assistant devices & Integral Ad Science

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• 3 logical myths about rankings that can destroy a business
  May 8, 2017 by Dave Davies
  Even the most intelligent people can make decisions based on incorrect assumptions. Columnist Dave Davies breaks down three SEO myths that even rational people believe.
• Register for SMX Advanced this week: reserve your spot & save $400
  May 8, 2017 by Marketing Land
  It’s happened 10 years in a row. SMX Advanced sells out weeks before the conference begins. Then we hear from people who planned to attend, and are disappointed there are no spots left. Act now and avoid the heartbreak! Register this week and you’ll save $400 off on-site rates.
• Janrain now includes a phone number-based fraud detector
  May 8, 2017 by Barry Levine
  Identity service says this kind of onboard fraud score is the first of its kind.
• Amazon controls 70% of digital assistant device market [eMarketer]
  May 8, 2017 by Greg Sterling
  Installed base of loyal customers and low-priced Echo Dot position company to dominate the market into the future.
• If you want to deliver relevant ads, you’ve got to get better at using data
  May 8, 2017 by Grace Kaye
  Columnist Grace Kaye believes marketers need to be more willing to use the insights gained from data to help shape their marketing strategies.

• Integral Ad Science launches beta to measure & optimize ad exposure time at the user level
  May 5, 2017 by Ginny Marvin
  Buying based on consumer exposure metrics is the next evolution of viewability, bets IAS.

Online Marketing News From Around The Web:

Affiliate Marketing

• Apple Clarifies That Affiliate Program Changes Affect In-App Purchases Only, MacStories

Analytics

• What Is Not a KPI (Revenue) & What Is (These 6 Indicators), MarketingProfs

Blogs & Blogging

• 3 Key Things Bloggers Do to Grow Their Blogs into Businesses, Problogger
• Improving Your Blog Posts through Editing, Compukol
• Should You Make It a Page or a Post?, Local Visibility System

Content Marketing

• 2017 Content Planning Report, Top Rank Marketing Blog
• 3 Things That Will Make Your Content More Engaging, Search Engine Journal
• 5 Content Marketing Ideas for June 2017, Practical Ecommerce
• 7 Content Types That Gain the Most Engagement & Links, Search Engine Journal
• 7 Principles to Creating Great Infographics, Content Marketing Institute
• Can UGC Be Brand-Safe? Anonymous App Whisper Makes Its Case To Advertisers, AdExchanger
• How to discover local, first-party sources for your storytelling, NewsWhip
• Non-Viral Content Can Still Be Valuable, Stone Temple
• The Scientifically Proven Best Time To Write Content, Crazy Egg
• The Secret to Powerful Visual Content, Convince and Convert
• The Secrets of Content Ideation: Why 4 Out of 5 Articles Fail, Content Marketing Institute

Conversion Optimization

• How Visual Cues Can Help Lift Conversions, Kiss Metrics
• Why Measuring Conversion Rates Limits Success (And How to Fix It), CMS Wire

Copywriting, Design & Usability

• Did You Know There Are Some Great Scientific Reasons to Use Emoticons in Your Writing?, The Blog Herald

Ecommerce

• It’s more than Amazon: Why retail is in distress now, CNBC
• 5 Payment Options in B2B Ecommerce, Practical Ecommerce
• B2B Dinosaurs Are Reinventing Ecommerce, But Are You Paying Attention?, Shopify Plus
• How 4 Major Retailers are Using Big Data, Kiss Metrics
• How millennial entrepreneurs are disrupting retail and ecommerce, Econsultancy
• How to Catch the Attention of China’s Online Shoppers?, AdAge

Email Marketing

• 15 Creative Ways to Grow Your Email List, Constant Contact Blog
• 9 Ways to Brainstorm Your Next Email Campaign, Movable Ink Blog
• How to Use Social Media Tactics to Make Your Emails More Enticing, MarketingSherpa Blog

General Internet Marketing

• 3 Key Insights for Marketing on a Budget, Social Media Explorer
• 3 Ways Marketers Can Use Data More Effectively, Adweek
• The Chief Creative Job Has a Murky Future at Big Brands, AdAge
• What Causes People to Connect Emotionally With Brands?, MarketingProfs

Internet Marketing Industry

• Blippar Introduces Industry’s First Augmented Reality Rich Media Ad Format, Market Wired
• NetElixir Reinvents AdWords Management for Agencies with New LXRGuide Agency Edition, Marketing Dive

MarTech

• 4 things all marketers need to kill martech spaghetti and simplify tech stacks, Tune
• Martech Vendors Can’t Avoid Ad Audience Battles, MarTech Advisor

Mobile/Local Marketing

• 2017 Marketer’s Guide To Location Data, AdExchanger
• Google Now and Play Store broken due to tests for some users, Android Authority
• Leveraging Geolocation to Reimagine Mobile Engagement, MarTech Advisor

Social Media

• 5 Small Businesses Show Us How They Solved Their Biggest Challenges, Facebook for Business
• 50 Facebook Giveaway Ideas for Your Small Business, Small Biz Trends
• Austrian court rules Facebook must delete ‘hate postings’, Reuters
• Facebook Ads Manager Plays Nice With Excel, Adweek
• Facebook debuts a Twitter-like ‘Latest Conversations’ feature that shows public posts about buzzing topics, TechCrunch
• Facebook Fake News Fight Moves to U.K. Elections, Wall Street Journal
• Facebook premium TV shows launch and details revealed, Business Insider
• How to Take Advantage of Small Geo-Targeting on Facebook, 3Q Digital
• How to Use Facebook Camera Effects to Frame Your Facebook Stories, Social Media Examiner
• How to Use GIFs on Twitter: A Step by Step Guide, Small Biz Trends
• How to Use Hashtags on Pinterest (Don’t!), Tailwind Blog
• Improve customer acquisition with the power of lead ads & offline conversion, Facebook for Business
• Instagram launches mobile web sharing to pursue global growth, TechCrunch

Video

• 5 Facts You Need to Know about Video Ads, The AdStage Blog
• Why brands can’t resist partnering with Buzzfeed Tasty on Facebook, Econsultancy