MarTech » Marketing management » Marketing Day: YouTube pauses search ads, LiveRamp’s IdentityLink & more

Marketing Day: YouTube pauses search ads, LiveRamp’s IdentityLink & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues on May 5, 2017 at 4:00 pm | Reading time: 5 minutes

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Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Why ecommerce SEO is NOT a one-shot wonder
May 5, 2017 by Trond Lyngbø
Columnist Trond Lyngbø explains that SEO is an ongoing process that requires continuous investment — not a one-time task to be checked off a list.
YouTube quietly pauses search ads to implement brand safety measures
May 5, 2017 by Ginny Marvin
The video ad format could be offline through the end of Q2 2017.
Don’t underestimate the power of advanced filtering when analyzing crawl data
May 5, 2017 by Glenn Gabe
Columnist Glenn Gabe shares various ways of filtering crawl data to obtain actionable insights.
YouTube unveils its new lineup of original programming
May 5, 2017 by Barry Levine
With more 18- to 49-year-old visitors during prime time ‘than any TV network,’ the platform is continuing its move beyond user-generated content.
Google’s rocky road: Fake news, extremist videos & bad search results [Podcast]
May 5, 2017 by Matt McGee
In this week’s podcast, we discuss Google’s efforts to combat hyperpartisan and extremist content, fake news and misinformation on YouTube and in its search results.
5 steps to success for low-conversion-volume accounts in AdWords
May 5, 2017 by Anna Shirley
You may be stressing over how to make improvements to your paid search campaigns when data is scarce, but columnist Anna Shirley shows how a low-volume account can be a great opportunity to be more creative and inventive.
Ladders VP of Marketing says working on something meaningful lends purpose to her life
May 5, 2017 by Amy Gesenhues
Get to Know Stephanie Chan, Vice President of Marketing at The Ladders
LiveRamp’s IdentityLink acts as centerpiece for new identity consortium
May 5, 2017 by Barry Levine
The consortium is based around a common cookie for its members, to simplify the task of matching cookies to identities.
Acxiom adds interest-based ShareThis data to its arsenal
May 5, 2017 by Barry Levine
New partnership extends the existing relationship between ShareThis and Acxiom’s LiveRamp to the parent company.
Dynamic video will convert the last digital skeptics
May 5, 2017 by Joe Sabol
Contributor Joe Sabol believes marketers need to stop worrying that data will ruin the creative process for video. It’s time to learn to love data-driven creative.
The other side of brick-and-mortar retail: Survival of the fittest
May 5, 2017 by Allan Haims
As the battle between online and in-store shopping ramps up, columnist Allan Haims explains what brick-and-mortar retailers can do to innovate and come out on top.
The Account-Based Marketing Guide for Modern Marketers
May 4, 2017 by Digital Marketing Depot
As a B2B Marketer, you spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Account-Based Marketing (ABM) is a tried-and-true strategy to help you do all three.