Marketing management
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Marketing Day: Customer journey content, YouTube sunsets video editor & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
MarTech Recruiter Erica Seidel & Healthgrades SVP Jay Wilson discuss recruiting the right martech role
"Inside the Search for the Martech Unicorn" will take attendees through the process Healthgrades used to recruit its new Director of Marketing Technology.
Marketing Day: Chatbots, content production models & Microsoft’s earnings report
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Survey results: Here’s what 376 marketers say is working in online marketing
Wondering about the current state of the industry? Columnist Jayson DeMers shares highlights and stats from a recent survey of digital marketers.
Cloud-computing growth drives Microsoft quarterly earnings beat
Commercial Cloud revenue run-rate was just under $19B, almost $2B in phone-related losses helped, too.
Look internally to achieve external marketing impact and better results
Don't focus all your marketing efforts on external customers and stakeholders. Columnist Scott Vaughan explains how stepping up your internal communications will boost your marketing results.
Marketing Day: LinkedIn report, Amazon’s new Spark social feed & Facebook Pages
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Facebook to test Instant Article subscriptions, 2017 Landy Awards & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Addressable TV & OLV, Holiday Retailer launch & Google Analytics news
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Snap Publisher, the most brand-safe app category & Trusona’s CMO
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
For Trusona’s CMO, a startup mindset means being a jack-of-all-trades
After 14 years leading marketing programs for Microsoft, Karen Dayan made the jump to marketing startups and hasn't looked back.
Marketing Day: Native ad buying surges, Facebook Marketplace & branded storytelling
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: The AMP is a lie Jul 14, 2017 by Patrick Stox Accelerated Mobile Pages (AMP) are a hot topic right now, but are they really the answer to your mobile page speed […]
An update on executive changes on the editorial team
Flagship sites Search Engine Land, Marketing Land and upstart MarTech Today look ahead as personnel shifts present new growth opportunities.
An update on executive changes on the editorial team
Flagship sites Search Engine Land, Marketing Land and upstart MarTech Today look ahead as personnel shifts present new growth opportunities.
Marketing Day: Dynamic email, YouTube’s top ads in June & LinkedIn video
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Google wins French court decision, won’t have to pay $1.3 billion in back taxes
It's a big win, but the French government has vowed to appeal the decision.
Marketing Day: Prime Day results, YouTube remarketing & the QVC/HSN merger
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From @Chiefmartec: Is winter coming for martech? Or just for martech VCs?
Scott Brinker challenges the idea of a 'martech apocalypse,' noting that the platform landscape continues to grow in spite of increased predictions of consolidation.
Marketing Day: Facebook Messenger ads, Prime Day drives Prime memberships & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
News media seek to wield antitrust law in negotiations with Google, Facebook
News Media Alliance wants to collectively bargain with the big platforms to secure more ad revenue.
Marketing Day: Amazon Prime Day, net neutrality & mobile ad blocking
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Overcoming the summertime sales drought: Have you watered your leads?
Just because it's the lazy days of summer, it doesn't mean it's time to put your marketing efforts on the back burner. Contributor Seth Price outlines five ways to step up your lead nurturing during the summer months.
In the debate over net neutrality, make some noise
As the battle over net neutrality heats up, columnist James Green chips away at some misconceptions about the regulations to help you understand what's at stake for advertisers.
Marketing Day: Snapchat paperclips, IAB in-app ads & affiliate attribution
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Data sets and common sense: The cure for ABM overload
Columnist Erik Matlick says it's time to focus on the data that's driving ABM and promote collaboration between sales and marketing to drive organizational change.
Vintage Italia’s CMO credits his father with being the most influential person in his career
Get to know Vintage Italia's CMO, Adam Cohen.
Marketing Day: WeLens 360-degree video VR, Amazon Prime hits 85M members & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: People-based marketing, new AdSense formats & Forbes most influential CMOs
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
People-based marketing requires good people
Columnist Jose Cebrian believes that to get the most out of marketing technology, you need to hire the right people who can help you use it to its fullest.
Forbes ranks the top 50 most influential CMOs & finds 40% lead technology companies
One in three of the CMOs to rank on Forbes' list were women.
For Valtech COO, business transformation means agility and access to data
Olivier Padiou points to customer expectations of personalization, product identity and user-generated contexts as the key drivers.
Forbes ranks the top 50 most influential CMOs, finds 40% lead technology companies
One in three of the CMOs to rank on Forbes' list were women.
Marketing Day: Social media automation, modern commerce & Facebook video ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: In-house SEO, featured snippets & Facebook targets spammers
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Calling all B2B sellers and marketers: Business as usual is holding you back
Are you clinging to outdated marketing approaches and technologies? Columnist Sonjoy Ganguly says it's time to shake things up and unlock ABM's potential.
Marketing Day: Google’s VR ad concept, new Facebook metrics & Amazon’s Prime Day
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Facebook Messenger’s Discover tab, LinkedIn’s Sponsored InMail & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
[FIRST LOOK] MarTech agenda is live!
I’m excited to share the MarTech agenda, featuring more than 30 sessions and presentations from 40 marketing leaders. If you’re passionate about marketing, technology and management practices that deliver business results, then you won’t want to miss this event, October 2-4 in Boston. The conference program focuses on the three pillars of martech success: marketing, […]
Marketing Day: B2B AdWords best practices, YouTube Studio beta & Gmail ad targeting
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: B2B vs. B2C social strategy, brand safety on YouTube & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.