Marketing management
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Marketing Day: Dailymotion’s upcoming relaunch, Periscope’s branded hearts & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web
Marketing Day: New Facebook metrics, Twitter adds 3rd party measurement & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
What’s really holding back your messaging program?
It's not the technology that's keeping you from building a successful messaging program. Columnist Jose Cebrian explains why you need the people, skills and metrics to get the most out of your technology.
Marketing Day: Facebook Instant Articles, Twitter chatbots & Taco Bell’s CMO
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From the Editor’s Desk: Why we cross-post articles across our websites
In our latest column, Editor-In-Chief Matt McGee introduces Marketing Land's new home page and explains how and why you'll sometimes see the same headline on two of our sites.
The Path to CMO with Taco Bell’s Marisa Thalberg [Podcast]
In this week's show, our "Path to CMO" series continues as we visit with Taco Bell's Marisa Thalberg to learn about her marketing career and ... weddings at Taco Bell?
Marketing Day: Snapchat ads, Twitter Lite & email marketing
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amazon launches a metrics dashboard for Alexa skill developers
Developers can see how often their skills are used, how many people are using them and how successful consumers' "utterances" are.
Marketing Day: Brand/agency partnerships, YouTube TV & new LinkedIn ad offerings
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Facebook Canvas ads, Android OS surpasses Windows & live video
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
P&G’s Marc Pritchard calls for timeline on digital ad measurement audits
One of ad industry’s most powerful brand execs reiterated his call for the digital ad ecosystem to "clean up the crap."
10 truisms about agencies and clients
Agency-client relationships can be complicated. Columnist David Rodnitzky shares what he's learned to help you build a solid, long-standing partnership.
Marketing Day: Amazon Influencer Program, Google Customer Reviews & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
ISPs and mobile carriers vow not to sell user browsing histories — for now
Companies may uphold higher privacy standard than the law requires to avoid further brand-trust erosion.
Marketing Day: April Fools pranks, Snapchat story search & Reddit ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
April Fools’ Day 2017: Play Ms. Pac-Man, Amazon Echo’s Petlexa, Google Gnome & more
The annual day (or days, as has become the case) of pranks from major search/marketing/tech companies is underway.
How the MarDev toolchain became the new DevOps for Marketing
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.
Marketing Day: Twitter replies, Google to advertisers & Google Optimize
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Periscope analytics, Pinterest Propel & Cortana & Siri
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Last call for entries in the 2017 Stackie & Hackie Awards
Microsoft's submission set the bar high, but there will be 5 Stackie Award & 3 Hackie Award winners named at MarTech Conference in San Francisco. Submit your entry by March 31!
The connected brand: A framework to guide content and creative development
In part one of his multipart series on the connected marketing approach, contributor Thomas Stern dives into the elements that make for a cohesive brand experience across all channels: voice, personality and messaging.
Marketing Day: Facebook copies Snapchat again, Twitter pre-roll ad news & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Local search ranking factors, adaptive marketing & consumer privacy laws
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
How changes to consumer privacy law might impact marketers and martech
Abdication of consumer privacy protection in Washington could cause states to jump into the fray.
How leading marketing executives tackle martech
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.
Marketing Day: AdWords exact match podcast, PPC attribution tricks & Twitter news
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
I love pay-for-performance SEO — but I won’t do it. Here’s why.
Even though pay-for-performance may sound great in theory, contributor Stoney deGeyter says the reality is that the marketing provider ends up getting burned.
OUTFRONT Media CMO says her job is to keep moving the ball down the field
Get to Know: OUTFRONT Media CMO Jodi Senese
Rapid prototyping and MVP development are key to martech success
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.
Marketing Day: Content audits, Facebook’s shoppable Collection ads & Google Posts
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Location marketing, Amazon’s brand registry & Facebook header bidding
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Hootsuite news, Prime Now on Alexa & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: AMP advice for publishers, bad bots report & eBay’s Guaranteed Delivery
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Is your marketing career progressing as it should be?
The ideal digital marketing career path is still pretty undefined, given that the industry is quite young. Columnist Matt Umbro takes a stab at laying out a successful trajectory -- from first entering the industry to becoming a team leader.
What is customer marketing?
B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service. This renewed attention helps in a couple of ways. First, successful customers are happy customers, and they are more likely to renew with you. The second reason is that […]
Google, Facebook to face large fines in Europe unless they change policies
On consumer privacy, the EU and US appear to be headed in opposite directions.
Marketing Day: Google’s ‘unacceptable’ ad placements, influencer marketing & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Report: Bad bots are swarming virtually every website and login page
The good news: They’re not evolving very fast, and new user IDs like biometrics may eventually challenge their growth.
Aprimo adds digital asset management with ADAM acquisition
With the new purchase, marketing ops platform Aprimo boosts its content capabilities as a ‘prep before execution’ tool.
What makes people love the brands they love?
Columnist Adam Grow takes a look at how customer loyalty is created and how marketers can connect with consumers to develop their trust and spark brand evangelism.