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Tiananmen Date Over, Chinese Unblock Access To Google
Now that the 25th anniversary of the Tiananmen Square pro-democracy protest and crackdown are over, China has restored access to Google services in the country. They had been totally blocked for roughly a month in the run up to the anniversary. The Chinese government had denied it was interfering with access to Google and implied […]
Marketing Day: Twitter Celebs Get Tweets Indexed, Mobile Social Sharing Surges & New Pinterest Follow Button
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter A-Listers Are More Likely To Have Their Tweets Indexed In Google Search Results [Study] If you are counting on Google indexing your tweets, you had better have Twitter influence — […]
Get To Know: FOX Head Of Corporate Marketing Dan Robbins
With nearly two decades of marketing, product, creative, and business strategy experience, Dan Robbins serves as head of corporate marketing for FOX, a manufacturer of high-performance suspension products for a variety of on- and off-road vehicles, mountain bikes and motorcycles. Within his role at FOX, Robbins oversees the company’s branding efforts, and creates integrated marketing […]
Internet Provider ‘Downloads’ Christ The Redeemer Statue From Brazil to Italy Overnight
If you live in Brazil, you are not very happy this week following your crushing loss to Germany in the World Cup semi-final. But Italy is having a blast at your expense. Italian broadband provider Fastweb “downloaded” the Christ the Redeemer statue which overlooks Rio de Janeiro from Corcovado Hill and magically erected it in […]
Marketing Day: 99 Days Of Facebook Freedom, YouTube Struggles & CIA’s Funny Tweets
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: How Happy Would You Be After 99 Days Without Facebook? How would you like to turn the tables on Facebook? Chances are you weren’t one of the 689,003 people that Facebook […]
Forecast Says Digital Revenue Will Exceed TV By 2018
If eMarketer’s latest media spending forecast is accurate it will mean that by 2018, there will be more digital ad revenue than TV revenue. The internet would become the largest single medium in the US advertising world. The following table (created by me) shows the real dollar values behind the market share percentages in the […]
Marketing Day: Android Device Forecast, Google Expands Product Deliveries, Samsung’s #UnderWaterSelfie
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Forecast: There Will Be About 4 Android Devices For Every Windows Or Mac/iOS Device In 2015 Android devices already beat Windows, Mac and iOS devices by a wide margin, and a […]
Samsung #UnderWaterSelfie Stunt Offers Free Phones To Those Who Take The Plunge
Leveraging the #underwaterselfie tag to promote their new water-resistant Galaxy S5 phone, Samsung, working with Zurich-based Serrantega, surprised pedestrians alongside Lake Zurich with something a bit unsuspected. While people enjoyed the sun, a scuba diver suddenly emerged from the depths with a Galaxy S5 in his hand. As he emerged, he raised the phone, offered […]
Marketing Day: EPIC Files Facebook Complaint, Google’s Android Wear Apps, Q&A With Denny’s Social Media Lead
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Privacy Watchdog Group Files Complaint Against Facebook: They “Messed With People’s Minds” A privacy watchdog group today filed a formal complaint with the U.S. Federal Trade Commission claiming that Facebook “purposefully […]
Lexus Illuminates Kuala Lumpur Skyline With LED-Lit Stuntmen
There isn’t anything particularly interactive — or interactive at all — about today’s Creative Of The Day, but this work from CHI & Partners for Lexus is quite cool. “Strobe” is a one-minute film which captures stuntmen in LED light suits suspended in midair throughout the city of Kuala Lumpur. The video is shot to make it appear […]
Marketing Day: News Sites ‘Forgotten’ In Google, Facebook Buys Video Ad Company & More
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: EU’s Right To Be Forgotten Leads To Censorship Of Guardian & BBC In Google The EU’s Right To Be Forgotten removals have been happening for about a week on Google, and […]
Merkle Acquires RKG To Form Largest Search Ad Agency In US
Customer relationship management firm Merkle Inc. announced today it has acquired search agency RKG, creating what the two companies claim is now the largest independent search agency in the U.S. “RKG represents the best of breed in search, display, social and other digital media marketing solutions, and we are delighted to have them join the […]
Denny’s Teams With Atari To Integrate Menu Items Into Classic Arcade Games
Finally! A marketing campaign that’s eschewed industry obsession with shiny new objects (Millennials) and acknowledged that older demos (in this case, Gen Xers) still exist and matter. In a campaign created by Erwin Penland, Denny’s has partnered with Atari to tie its menu items to three classic Atari games: Centipede, Asteroids and Breakout. These games have been […]
Get To Know: Porch.com CMO Asha Sharma
Asha Sharma has served as the Chief Marketing Officer of the Seattle startup Porch.com since its pre-launch days. Working alongside other team members, Sharma helped build out the online home improvement network’s operations, business teams, and strategic partnerships – including Lowe’s. “It’s been a whirlwind,” said Sharma, “Since our September 2013 launch, we’ve grown from 25 […]
Marketing Day: Vine Loop Counts, Waffles & #WorldCup Tweets, 25 Business Books For CMOs
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: SocialBro Adds A Free Plan For Twitter Analytics & Management Twitter management platform SocialBro is now free — if you have fewer than 5,000 Twitter contacts. The London-based startup, fresh off […]
Wendy’s Brings Back #PretzelLoveSongs With Boyz II Men And Jon Secada
Wendy’s is back with its popular #PretzelLoveSongs campaign. Launched last year, the campaign featured Nick Lachey touting the chain’s new Pretzel Pub Chicken Sandwich and Pretzel Cheeseburger. This year, the brand has hooked up with Boyz II Men and Jon Secada to do the same. The campaign will kick off July 7th with TV ads […]
25 Business Books CMOs Are Reading This Year
It’s no surprise marketers are often big readers. As a book addict myself, finding out what CMOs are reading is one of my favorite questions in our Get to Know interview series. With everything from new releases like Sheryl Sandberg’s Lean In to classics like The One-to-One Future by Don Peppers and Martha Rogers, it […]
Are You An Online Marketing Guru? Take This Quiz And Find Out!
A quick search of LinkedIn reveals 1,458 people in the U.S. who describe themselves as “marketing gurus” in their profile title, 221 who list themselves as “marketing ninjas” and 5,888 who are “marketing experts.” There are even 49 people who are “marketing gods,” which either means that marketing is a polytheistic creed or there are […]
Marketing Day: Twitter App Install Ads, Google Cardboard & Viewable Video Ad Impression Metrics
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: KLM Learns A Real-Time Marketing Lesson — Don’t Kick #WorldCup Fans When They’re Down Real-time marketing is a tricky business. You want to be in the moment, you want to be […]
Independence Day Campaign Lets People Sign Declaration Of Independence Using Twitter
Just in time for July 4, New Orleans-based agency Peter Mayer is out with an admirable labor of love that celebrates America’s independence and, at the same time, brings some 21st century technology to the signing of the Declaration of Independence. The agency’s founder, Peter Mayer, a first generation immigrant who “cherishes America’s freedom and […]
Google’s Eric Schmidt Visits Cuba With Entourage To Promote Open Internet
Google Executive Chairman Eric Schmidt, Jared Cohen, director of Google Ideas, and several others visited Cuba to promote open internet access, according to Reuters. The blog/online newspaper 14ymedio.com is the original source of the story. There were no official statements by Google or the Cuban government. According to Reuters, only 2.6 of more than 11 […]
Marketing Day: Google+ A Referral Graveyard, Watchdog Targets YouTube, Facebook Page Engagement Up
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: VIDEO + SLIDESHOW: All Search Is Now Social “Social is all about discovery, search is about validation. These two are so inextricably linked today…” ~ Tami Cannizzaro, Global Director of Marketing, […]
Marketing At The Speed Of Ideas: How To Ensure Your Messaging Keeps Up
Of the many demands on marketers, messaging is considered among the most difficult to deliver. We want our brand’s message to convey the perfect balance of being fresh and creative while striking a chord of inner recognition. Not only do we need to hit this combination repeatedly, but we need to do so quickly if […]
Marketing Day: New Facebook Ads, Mobile App Usage Rising & Android Smartwatches Compared
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Powerful New Multi-Product Ads & Retargeted Custom Audiences Arrive On Facebook Remember back when Facebook went public and the stock dropped due to the lack of any significant monetization plans? Nope, […]
Restaurant Chain Asks Customers to Punk Competitors On Facebook And Instagram
In a new marketing campaign, health-conscious restaurant chain Muscle Maker Grill, with help from Pittsburgh-based agency Brunner, is sending its clientele “Behind Enemy Lines.” It’s asking its customers to head over to any of its competitors’ fast food restaurants and engage in a little Facebook/Instagram foolery. Through July 28, Muscle Maker Grill fans, which the brand […]
Marketing Day: Google Watches Now For Sale, Yahoo Prime View, Google I/O Keynote & More
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google’s Android Wear Watches Now Available From LG & Samsung Ready for a smart watch from Google? Well, Google’s not actually making them. But the first smart watches based on its […]
Heineken Makes Awesome Use Of Instagram’s Like Heart For Gay Pride Month
Today, Heineken launched its “Like For Love” campaign on Instagram in celebration of Gay Pride Month. Several photos were posted on the brand’s Instagram page this morning which show six couples in different pictures. The couples are posed with space between them so that when users Like the image (on the mobile app by double […]
Get To Know: Taco Bell CMO Chris Brandt
As Chief Marketing Officer for one of America’s most popular quick service restaurants, Chris Brandt heads up Taco Bell’s brand marketing, media and brand sponsorships, consumer insights, brand experience, and digital marketing. During his three years with the brand, Brandt has overseen marketing strategy for ongoing and new platforms, leading the launch of Doritos Locos […]
Marketing Day: Facebook & Teens, WPP’s Twitter Ad Spend, Facebook AppLinks & More
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook’s Media APIs Bring Social Conversation To “Today Show” and “Street Outlaws” Facebook’s courtship of live television took a couple steps forward this week as NBC’s “Today Show” and Discovery Channel’s […]
5 Instagram Users Helped Propel ‘The Fault in Our Stars’ To $170 Million Box Office Success
While this arrived sounding like a big ‘ol self-promotional press release — they all are, actually — our interest was sparked by this work from Instagram influencer marketing firm, theAmplify. The company makes a technology called SharedRank which is an algorithm that provides strategic analytics and advanced audience targeting. Working with 20th Century Fox to promote […]
Marketing Day: Google Domains Launches, Facebook News Feed Videos, Social Media’s Purchasing Influence
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Now You Can Edit Posts From Facebook’s Pages Manager App Facebook updated its Pages Manager mobile app today, most notably giving Page administrators the ability to edit posts from within the […]
Google Domains: A New $12 Domain Registration Service Google Is Testing
Google is dipping its toes into the domain registrar business. The company today announced a beta service called Google Domains that looks very much like the beginnings of a full-fledged domain registrar business. The service is invite-only at the moment, and interested parties can request an invite via the link above. Just pretend to search […]
Letter Hints At Many New EU Investigations Against Google
The New York Times is reporting that a letter from European Competition chief Joaquín Almunia seeks to rally support for the existing Google antitrust settlement, quite strangely, by promising future investigations against the company. Essentially he seems to be saying: don’t worry if you don’t think this deal is tough enough, because there are more […]
Marketing Day: Marketing By Scent, LA Kings’ Twitter Lessons, 56% Skip Video Ads
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: oPhone DUO May Increase Online Sales With The Power Of Smell Have you heard of the oPhone DUO? I’ll bet you haven’t because it’s brand new! And it has very interesting […]
McDonald’s Pranks Aspiring Actors With Fake Auditions For #HungerInTheNight Zombie Musical
Because it’s Cannes Lions week and because agencies are too busy sipping rosé on the Carlton Terrace in the South of France to, you know, do any actual work, our Creative of the Day space is left with… zombies. Yes, zombies. Recently, McDonald’s pranked Las Vegas by hosting a casting call for a nonexistent, zombie-themed musical. In […]
Marketing Day: Google Buys mDialog, Twitter Buys SnappyTV & The SocialChorus Lesson
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Builds Up Digital Video Advertising Capabilities With mDialog Acquisition In another sign of Google’s active plan to attract more brand dollars and capitalize on the digital video boom, the company […]
Girl Fakes First Period, Mom Throws ‘Full Moon’ Party In Wickedly Hilarious HelloFlo Ad
Last summer you may recall seeing an ad which featured a young girl who becomes a powerful counselor at a camp. Why? Because she just got her period and she made it her mission to help guide other girls as they, too, experience their first period. Sort of a drill sergeant for menstruation, if you […]
Marketing Day: Facebook & Paid Search, Best Twitter Animated GIFs, MSFT Blog Outreach Backfires
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: New Study Charts Influence Of Facebook Ad Spend On Paid Search Conversions Following up on last year’s study that found increased Facebook advertising yielded higher paid search conversions, Kenshoo released new […]
Orangina Causes Outrage Among World Cup Fans by Hijacking TVs With ‘The Antifoot Can’
With devilishly delicious deviousness, Orangina has pulled a big one over on soccer fans — and during the World Cup, no less! Working with Fred & Farid Paris, the drink brand has created the AntiFoot Can. The can has been tricked out with electronics that, with a subtle flick of a switch on the bottom […]
Get To Know: Harvard Business School Chief Marketing & Communications Officer Brian Kenny
Since 2008, Brian Kenny has served as the Chief Marketing and Communications Officer (CMCO) for Harvard Business School, overseeing the school’s global brand. With more than two decades of experience leading marketing efforts for large global institutions, Kenny’s responsibilities include the coordination, planning and implementation of the school’s marketing, communications and public relations efforts around […]