Marketing management
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Marketing Day: Mobile shopping, contextual campaigns & new Amazon Dash buttons
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Podcast: A conversation with Salesforce’s Leslie Fine, MarTech Today launches & more
In this week's podcast, we talk about intelligent agents, AI and more with Salesforce's Leslie Fine, and also discuss the launch of our new website, MarTech Today.
Marketing Day: Holiday mobile purchases, local SEO & IBM’s Watson
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Don’t miss MarTech Europe next week. Hope to see you there! Oct 24, 2016 by Scott Brinker I’m sure you’ve seen that MarTech Europe is next week, 1–2 November, in London. I […]
[Podcast] Marketing Land Live #32: MarTech Today launches, a conversation with Salesforce’s Leslie Fine & more
In this week's podcast, we talk about intelligent agents, AI and more with Salesforce's Leslie Fine, and also discuss the launch of our new website, MarTech Today.
Organizing for simplicity: An inside look at Humana’s digital transformation
Humana Digital Enterprise Vice President Jeff Reid shares the organizational transformation that supported a doubling of a key NPS metric in a Q&A with contributors Nadine Dietz and Erica Seidel.
Marketing Day: Facebook News Feed changes, personalized local content & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
A CMO’s View: How WP Engine’s content marketing works across the customer journey
CMO Mary Ellen Dugan shares her vision of how she hopes to tell a better story through the brand's content marketing strategy.
WP Engine: Top WordPress plug-ins and themes generated more than a quarter of a billion dollars since 2010
The WordPress hosting service also shares the top dozen plug-ins on its platform.
Share your marketing stack with the MarTech Today community
Learn how to submit a graphical representation of your organization's marketing stack to be featured in this regular series at MarTech Today.
Microsoft beats estimates with $22.3 billion in quarterly revenue
Cloud services were strong, but the company's consumer devices revenue was generally flat or down, except for Surface computers.
Marketing Day: Top 10 video creators, IAB’s schema standard & Pin Collective
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
10 skills genius online marketers have
Great marketers aren't necessarily born that way. Columnist Jayson DeMers believes that by developing the 10 skills below, anyone can be successful.
Marketing Day: Google Surveys 360, The Bouqs Co. CMO interview & new Facebook tools
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
There’s a silent killer in your sales pipeline. Do you know how to stop it?
Columnist Jim Williams explains how advocates can help you fuel a healthy sales funnel by putting an end to the fear that stops your customers from buying.
A CMO’s View: How The Bouqs Company uses performance marketing to stand out from competitors
CMO Jarred Goldberg shares how his online flower company uses performance marketing to compete against the bigger ecommerce sites.
Selling your agency, a how-to guide, Part 3: The mechanics of being acquired
In part 3 of a series, columnist David Rodnitzky answers questions you may have surrounding the acquisition process, from whether you should wait for suitors to if you should hire an investment banker.
Digital demand and supply: The psychology of self-development for digital careers
Are your job skills keeping pace with today's rapidly evolving digital culture? Columnist Jim Yu discusses ways to get up to speed and boost your career in the digital world.
Yahoo Q3 revenue beats estimates, though search and display revenues were down
Amid overall declines in search and display advertising, so-called MaVeNS revenue was up 24 percent to $524 million.
Marketing Day: Paid search campaigns, Instagram Stories & Facebook mobile apps
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
7 marketing gimmicks that could damage your brand
It's one thing to be creative, but quite another when things take a turn for the worst. Contributor Timothy Carter discusses seven marketing gimmicks that have the potential to fail spectacularly and harm your brand.
Machu Picchu and martech: CMO lessons from the Inca Empire
What can marketers learn from Machu Picchu and the Incas? Contributor Scott Vaughan takes a trip to the ancient citadel and comes away with four lessons we can apply to martech today.
Marketing Day: DialogTech & LiveRamp partnership, keyword research & MarTech Today launch
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Just launched: Marketing Land’s new MarTech Today website!
Our new editorial website is laser-focused on the fast-growing world of marketing technology, an area of increasing importance to all marketers.
Welcome to MarTech Today, a new site covering all things marketing technology
With our new website, Third Door Media seeks to elevate the martech industry and marketing technologists with breaking news, in-depth features, interviews and more.
Marketing Day: Paid search campaigns, mobile wallet strategies & content creation
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Periscope Producer, Pinterest’s 150M users & new AdSense interface
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Is the Verizon-Yahoo deal going south?
Verizon reportedly considering whether to declare massive Yahoo data breach "material," which could kill the acquisition.
Social CMO to social CMI: the insight-driven evolution in the enterprise
Social data's not just for marketing anymore, argues contributor Will McInnes. The insights derived from it can be applied to customer service, product development and all across the enterprise.
[Podcast] Marketing Land Live #31: A Conversation with Google’s Gary Illyes (Part 2)
We continue our conversation with Google's Gary Illyes, who previews a few things Google is focused on for the future, tells us his favorite ranking signals, and discusses RankBrain, directory links and more.
Marketing Day: Amazon preps for holidays, Google acquires Famebit & Instagram news
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Facebook ad group tests, micro-moments & YouTube’s top 10 ads
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Using Google to drive offline sales Oct 11, 2016 by Digital Marketing Depot Google shows special results for an open-ended search for goods or services when it knows your location. Or when […]
Marketing Day: Snapchat Stories redesign, Google Analytics updates & IAB’s VR/AR report
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Smartphone usage, Facebook events app & intelligent agents
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing automation tools compared: GetResponse, Marketo and HubSpot
On the fence about which marketing automation platform to use? Columnist Tamar Weinberg dives into the pros and cons of three tools to help you decide which will best meet your needs.
Marketing Day: Google updates AdSense, CTR hacks & conversion optimization
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Google Assistant, Progressive Web Apps & mobile ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: #MadeByGoogle hardware event, holiday retail forecast & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Facebook opens Marketplace, martech trends & social media myths
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
A CMO’s View: How The Palace’s email marketing brings Detroit Pistons fans home
As CMO for the Palace at Auburn Hills, Charlie Metzger says its his job to bring people together and provide a fantastic fan experience.
Marketing Day: Responsive design for Gmail, Grubhub’s CMO & SMX East updates
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.