Marketing management
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Most exciting development for Weight Watchers’ top marketer? Oprah, of course!
Get to Know: Weight Watchers Senior Vice President of Marketing Maurice Herrera
[PODCAST] Marketing Land Live #26: A Google & local search roundtable conversation
In this week's podcast, we bring in four local search experts who'll be speaking at SMX East to talk about several of the current trends affecting small and local businesses.
How to manage ad partners in regulated industries: Pharma (part 5 of 5)
In the last of her five-part series, contributor Lori Weiman takes a deep dive into FDA guidelines and explains how pharmaceutical advertisers and their partners can avoid costly violations.
Marketing Day: WooCommerce updates, Instagram’s pinch-to-zoom & Pinterest ad news
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
A CMO’s View: Conservation International’s influencer marketing gives nature a familiar voice
CMO Meg Goldthwaite shares how her brand builds meaningful relationships with the likes of Harrison Ford, Ed Norton and Reese Witherspoon.
From the Editor’s Desk: Blab is dead; long live our new podcast!
In this month's column, Editor-In-Chief Matt McGee talks about why we're changing our weekly video show to an audio-only podcast.
Marketing Day: Facebook Offers, Twitter video ads & Apple’s EU tax woes
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Hitting blind spots on the way to gold? Olympics ads remind marketers to sweat the data details
Columnist Joshua Reynolds takes a look at McDonald’s ad strategy during the Games, how Panera Bread moved in on the fast-food giant's blind spot and what marketers can learn from the outcome.
EU says Apple owes more than $14.5B in back taxes that Ireland must now collect
EC investigation finds that Apple paid an effective tax rate of less than 1 percent for roughly a decade.
Report: Apple to be assessed “billions” in unpaid European back taxes
The precise figures are under wraps but will be released later this week.
Marketing Day: Google Analytics audience data, Facebook Trending Topics & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
[PODCAST] Marketing Land Live #25: Google’s interstitial penalty, AdSense limits removed & more
As Marketing Land Live switches to an audio-only podcast, we talk about Google's plans to penalize certain mobile interstitials, a change of heart from AdSense and Amazon's latest expansion.
Marketing Day: Re-engaging email subscribers, Facebook’s vertical video & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Chatsuite chatbots, Amazon Vehicles & StubHub’s CMO
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
A CMO’s View: StubHub rebrands itself to show it is “more than just a ticket”
Launched in May, StubHub's rebranding efforts included its first-ever global campaign, aimed at reaching a wider variety of audiences.
From great to world-class: How the CMO of Belkin International transformed his organization
Moving from a channel-led approach to one that embraces every brand touch point doesn't happen overnight. Contributors Erica Seidel and Nadine Dietz interviewed Belkin CMO Kieran Hannon about the shifts he's made since joining the electronics company.
The wonderful, horrible world of creating a new product category
Trying to create a new category in digital marketing can be an emotional roller-coaster. Columnist Peter Isaacson discusses the ups and downs and how to ultimately obtain your goals.
Marketing Day: Email marketing, Google AdSense & Instagram video ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Major internet companies support Yelp in case that threatens online reviews
If the Hassell decision stands it would enable business owners to sue right and left over critical reviews and could eventually suppress online speech.
Do the Moz & Raven retreats back to basics signal the rise of point solutions over marketing suites?
After years of martech companies assembling and launching all-in-one marketing suites, recent news suggests the tide has turned. Contributor and Third Door Media CEO Chris Elwell suggests what this might mean -- renewed focus on single-point solutions and on the bottom line.
Marketing Day: Pinterest buys Instapaper, Facebook Slideshow video ads & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Selling your agency, a how-to guide: Part 1 — Starting out right
Thinking about selling your agency? From incorporating to employees, columnist David Rodnitzky has tips on how to make the process easier.
Marketing Day: Olympic brands earning buzz, responsive mobile sites & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
4 marketing trends you need to follow to sell to millennials
How do you win over millennials? Columnist Khalid Saleh discusses four key trends that marketers need to pay attention to if they want to woo this highly sought-after market.
Marketing Day: Google expanded text ads, Sprinklr CMO interview & content audits
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Next stop in Salesforce’s evolution: Becoming the platform for customer experience
A Salesforce exec points out how the Demandware acquisition and all those clouds can fit together.
Sprinklr CMO says always being a student & having passion is good, but focus is key
Get to Know: Tom Butta, CMO for Sprinklr, a cloud-based SMMS platform
Marketing Day: Twitter takes steps to fight abuse, new WordPress release & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
How to manage ad partners in regulated industries: Education (Part 4 of 5)
Columnist Lori Weiman takes a look at several recent lawsuits against educational advertisers and offers tips on how you and your affiliates can operate safely in this highly scrutinized industry.
Marketing Day: Instagram copies Snapchat (again), Pinterest video ads & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Google antitrust woes: new South Korean probe, Russian court rejects appeal
Google looking at billions in potential fines if found to have violated antitrust rules.
3 tips for embracing martech
Change isn't easy. Columnist Mary Wallace discusses ways to get everyone in your organization on board with new solutions and technologies.
Perfecting the pass from marketing to sales
Does it sometimes feel as though marketing and sales aren't working from the same playbook? Columnist Jacob Baasdgaard believes that by working together, these departments can both improve their game.
Marketing Day: The Walmart/Jet.com deal, ecommerce up 16% & Google’s Duo
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The best marketers know more about their customers
Columnist Katy Keim says it’s about time marketers use customer data to know more, see more and do more.
Marketing Day: Designing dashboards, Twitter sticker ads & the end of Blab
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Check out my BIG SMX East Preview. Then register & save!
Search Engine Land’s SMX East is every SEO and SEM’s dream: a tactic-packed agenda, more than 100 dynamic and authoritative speakers, keynotes, exceptional networking and more. If you’re involved in SEO, SEM, PR, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s bottom line) to attend. The SMX […]
[WATCH] Marketing Land Live #24: Twitter’s abuse problem, Facebook News Feed changes & more
In this week's show, our panel talks about Twitter's ongoing harassment issues, Facebook's ongoing News Feed tweaks and more.
Microsoft, Salesforce among first certified companies under US-EU Privacy Shield
More than 200 applications pending from US companies.
Marketing Day: Snapchat, new Facebook video metrics & AMP landing pages
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.