Nadine Dietz is the Chief Transformation Officer of The Female Quotient, Host of CMO Moves, Author of the ANA CMO Talent Challenge and an Advisor to a portfolio of companies, from leadership development to digital ecosystems. Her passion for helping CMOs solve their toughest business challenges today has been the underlying vein of her 20+ year career. Find her on LinkedIn. Erica Seidel is the founder of The Connective Good, a boutique recruiting consultancy that is retained to attract senior professionals with backgrounds in marketing leadership, marketing analytics, customer intelligence, digital marketing, product marketing, and market research. Previously, she led Forrester Research's businesses for Chief Marketing Officers and Interactive Marketing executives of Fortune 500 companies.
Contributors Erica Seidel and Nadine Dietz round up the insights gleaned from the leading CMOs they’ve profiled and discuss how marketing teams and talent can evolve going forward.
CMO of IBM North America Rashmy Chatterjee explains how she delivers on a vision to build trust and understand customers' needs, in an interview with columnists Nadine Dietz and Erica Seidel.
When demand outpaces understanding, your marketers must become teachers. Oracle Data Cloud CMO Cory Treffiletti shares how in an interview with columnists Nadine Dietz and Erica Seidel.
TripAdvisor's Barbara Messing explains how she led her marketing team in a company shift from media-only to media plus transaction, in an interview with contributors Erica Seidel and Nadine Dietz.
Rob Lynch, chief marketing officer of Arby’s, tells contributors Erica Seidel and Nadine Dietz how a willingness to take risks has fired up this once-outdated brand.
Contributors Erica Seidel and Nadine Dietz interview Charlie Cole, Chief Digital Officer of Tumi, to uncover the inner workings of his high-growth digital team that works in unison with marketing.
Humana Digital Enterprise Vice President Jeff Reid shares the organizational transformation that supported a doubling of a key NPS metric in a Q&A with contributors Nadine Dietz and Erica Seidel.
Barbara Martin Coppola, CMO of Grubhub, tells contributors Nadine Dietz and Erica Seidel how she has created a truly agile marketing organization with 37% year-over-year company revenue growth.
Hilton Worldwide CMO Geraldine Calpin shares an inside look into the hotel chain's biggest and boldest campaign ever in an interview with contributors Nadine Dietz and Erica Seidel.
CMO Justin Steinman shares how he hires and organizes his team — along with his take on the most revealing interview question you can ask prospective new hires — in this Q&A with contributors Nadine Dietz and Erica Seidel.
Moving from a channel-led approach to one that embraces every brand touch point doesn't happen overnight. Contributors Erica Seidel and Nadine Dietz interviewed Belkin CMO Kieran Hannon about the shifts he's made since joining the electronics company.
Contributors Nadine Dietz and Erica Seidel interview Visa's North American marketing chief and discover how she cultivates "human Swiss Army knife" talent.