Marketing Day: Finding your best users, a mobile ad format study & more

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• What’s more important than a B2B buyer’s lead score?
  Sep 29, 2016 by Jeffrey L. Cohen
  Columnist Jeffrey L. Cohen explains why success depends on not just your lead scoring, but also on your marketing automation system and its methodology for calculating that score.
• Your best users: Where they are and how to find them
  Sep 29, 2016 by Jeremy Smith
  How much do you really understand about your users? Columnist Jeremy Smith explains how to drill down into the analytics and data you need to learn more about your best customers.
• Two new studies look at what kinds of campaigns, mobile ad formats work best
  Sep 28, 2016 by Barry Levine
  One is from the Advertising Research Foundation, the other from mobile ad firm Kargo and neuroscience consumer researcher MediaScience.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• iProspect, Razorfish, Wolfgang Digital earn multiple wins at 2016 Landy Awards
• Prepping SEO for 2017: it’s all about the ROI
• The myth of the duplicate content penalty
• Google Maps app adds “Ok Google” voice command activation for hands free directions
• Ladislao José Biro Google doodle honors the inventor of the ballpoint pen
• Apple rolls out Search Ads for the App Store
• Updating your SEM toolbox with new, shiny tools –- SMX East 2016
• Google says Penguin recoveries have started to roll out now

Online Marketing News From Around The Web:

Affiliate Marketing

• 15 Affiliate Marketing Lessons to Learn from Amazon & Walmart, www.amnavigator.com

Analytics

• Facebook Analytics for Apps Launches Cross-Platform Analytics (beta), developers.facebook.com
• Revitalize Your DAM Analytics With Graph Databases, www.cmswire.com

Blogs & Blogging

• These Are The Biggest Business Blogging Mistakes You Might Be Making, www.blogherald.com
• What Is Medium and How Can It Be Used for Business?, smallbiztrends.com

Business Issues

• Amazon, Facebook, Google, IBM and Microsoft Launch AI Partnership, fortune.com
• End of an Era as BlackBerry Finally Stops Making Phones, adage.com
• Mark Zuckerberg Just Shared Rare Photos of Facebook’s Data Center In The Arctic, www.fastcompany.com

Content Marketing

• 4 Questions You Need to Answer Before You Create a Content Plan, contently.com
• 5 Powerful Content Distribution Tools To Reach A Massive Audience, www.jeffbullas.com
• 6 Steps (And One Tool) to Clean Up Content Messes, contentmarketinginstitute.com
• Ask a Content Guy: How Do I Monetize My Content Marketing?, contently.com
• How a Balanced Strategy Leads to Content Marketing Success, www.convinceandconvert.com
• Interactive Content: 5 Cool Tricks for Making Content Marketing Magic, www.toprankblog.com
• Two Ways User-Generated Content Can Keep Your Brand Relevant, www.ducttapemarketing.com

Copywriting, Design & Usability

• 10 Common WordPress Mistakes Agencies and Their Clients Make (and How to Fix Them), www.martechadvisor.com
• 6 Steps to Scaling eCommerce Product Copywriting, www.goinflow.com
• Business Savvy UX Design: Improving Business Acumen For Designers, usabilitygeek.com
• Instagram: 5 tips to write ad copy that converts, 3qdigital.com
• Were This Year’s Most Controversial Logo Changes Effective?, conversionxl.com

Domaining

• An illustrated look at the .Shop launch, www.thedomains.com
• It’s Not How You Will Use it But How it Can be Used, www.domaininvesting.com
• U.S. States sue to block IANA transition, domainnamewire.com

Ecommerce

• Going Omnichannel | A Robust Framework for eCommerce Enterprises, vwo.com
• How to Master SEO for Ecommerce Product Pages, blog.crazyegg.com
• Why Ecommerce Needs AMP, www.searchenginejournal.com

Email Marketing

• Disable Specific WordPress Update Emails with the Control WP Core Emails Plugin, wptavern.com
• Email Marketing Best Practices: Testing Your Emails, www.verticalresponse.com
• October 2016 Email Campaign Ideas, movableink.com
• What’s great email content look like, anyway?, myemma.com

General Internet Marketing

• Generational Marketing: How to Target Millennials, Gen X, & Boomers, www.wordstream.com
• How to Add Real-Time Communication to Your Existing Marketing Stack, blog.kissmetrics.com
• Working With Freelancers: A Guide to Hiring Freelancers in the Digital Marketing World, authoritylabs.com

Internet Marketing Industry

• Acxiom Announces Premier Partnership with Adobe for Audience Data Management Services, www.businesswire.com
• Knotch Launches Market-Leading, Integrated Intelligence Suite for Brands, www.businesswire.com
• PowerInbox Unveils the Latest DynamicMail, the Most Advanced Solution to Maximize Customer Engagement and ROI of Marketing Emails, www.businesswire.com
• Seismic/Gatepoint Research: Sales, Corporate Demand, Branding Top Content Challenges for B2B Enterprises, www.marketwired.com
• Apple & Deloitte Team Up to Accelerate Business Transformation on iPhone & iPad, www.businesswire.com
• Salesfusion Enhances Account-Based Marketing Offering, salesfusion.com

MarTech

• 5 Marketing Technology Trends to Expect at Dreamforce 2016, www.martechadvisor.com

Mobile/Local Marketing

• New brain activity study shows that mobile interstitial ads are failing everyone, venturebeat.com
• 7 Statistics That Prove Mobile Apps Are Crucial For Customer Loyalty, smallbiztrends.com
• Redefining Mobile Engagement in 3 Steps, multichannelmerchant.com

Other Items

• AOL’s Innovative Card-Based Email Service, Alto, Comes To iOS And Android, www.fastcompany.com
• Improving Accessibility on Flickr, flickr.tumblr.com
• Introducing Google Cloud, cloud.googleblog.com
• Multiple Android Wear smartwatches are not pairing correctly with the iPhone 7, 9to5mac.com

Social Media

• 8 Stats That Show How Huge an Opportunity Instagram Is for Sports Marketers, www.adweek.com
• A Check List of 15 Social Media Tips to Kindle Audience Engagement, www.searchenginepeople.com
• A Guide to Building the Best Possible Facebook Custom Audience, www.socialmediaexplorer.com
• Conversion from paid Facebook campaigns rises for 68% of retailers, www.retaildive.com
• Everything You Need to Know About Twitter Moments, blog.bufferapp.com
• Facebook’s F8 2017 conference outgrows SF, hits San Jose April 18th-19th, techcrunch.com
• Global Spotlight: Instagram in Germany, blog.business.instagram.com
• How Instant Articles are Stacking Up the Engagement, www.newswhip.com
• How to Turn Your Social Following into Leads, smallbiztrends.com
• LinkedIn’s Transparency Report about Government Requests for Member Data: First Half of 2016, blog.linkedin.com
• The Instagram for Brands Play Book, www.martechadvisor.com
• Why 76% of retailers are spending more this year on social media marketing, www.internetretailer.com

Video

• How Facebook Wants Creative Agencies to Innovate in Live, Vertical and 360 Video, www.adweek.com
• How to Improve Your Tech Marketing Videos With E-Learning Insights, www.marketingprofs.com
• How To Share Video Storytelling In Your Social Media Marketing, www.jeffbullas.com
• How to Write a B2B Explainer Video Script That Converts, www.marketingprofs.com
• The answer to Facebook’s video viewability issues? Creators need to raise the bar, venturebeat.com
• YouTube Hires Ex-Def Jam Boss to Smooth Music Industry Ties, adage.com
• YouTube on TV or TV on YouTube? The Blurred Lines of Online Video Consumption, www.thinkwithgoogle.com