Marketing Day: Facebook now at 4M advertisers, Salesforce’s Commerce Cloud & more

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• 5 Ws of the sharing economy: How social data gives marketers a competitive edge
  Sep 27, 2016 by John Donnelly III
  Why should you be paying attention to the sharing economy? Columnist John Donnelly III dives into the social data behind the sharing economy’s explosive growth and what marketers stand to gain from it.
• The truth behind McDonald’s ice cream conspiracy theory and other brand myths
  Sep 27, 2016 by Joshua Reynolds
  Ever heard of ‘The Great McDonald’s Soft-Serve Ice Cream Conspiracy Theory of 2016?’ Columnist Joshua Reynolds has tips on how to weed out such tall tales about your own brand and take action.
• Why contextual campaigns provide value across the enterprise
  Sep 27, 2016 by Rebecca Lieb
  Columnist Rebecca Lieb explains how deeper targeting and individualized messaging can benefit marketers, organizations and consumers.
• Facebook’s advertiser count surpasses 4 million brands, with 20% buying video ads
  Sep 27, 2016 by Tim Peterson
  More than 20% of Facebook’s 4 million advertisers have created a video ad in the past month, and 40% have created an ad using a phone or tablet.
• Salesforce launches its Commerce Cloud
  Sep 27, 2016 by Barry Levine
  The newest cloud, based on the recent Demandware acquisition, positions the tech giant for handling transactions in physical stores as well as online.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google iOS search app adds Touch ID for reentering your private searches
• Google AMP breaks the desktop search results
• Content and SEO: Building linkable content
• How do you deal with local SEO KPIs that don’t pass the smell test?
• Google News ‘Lite’ mode app launches for slower internet connections
• When is Google’s birthday? Google turns 18 & makes itself a doodle to celebrate
• Google My Business API adds features in version 3.1
• Apple now has public place pages — but what exactly are they for?

Online Marketing News From Around The Web:

Analytics

• Nielsen Predicts What Measurement Will Look Like in 2025, adage.com

Blogs & Blogging

• The One Reason Your Amazing Blog Post Hasn’t Gone Viral (and 8 Things You Can Do About It), www.problogger.net

Business Issues

• Facebook Ordered to Stop Collecting Data on WhatsApp Users in Germany, New York Times
• Google is taking several baby steps in India to get its next one billion users online, qz.com
• U.S. senators accuse Yahoo of ‘unacceptable’ delay in hack discovery, www.reuters.com

Content Marketing

• 11 Smart Marketing Examples that Nail Visual Content, contentmarketinginstitute.com
• 7 Powerful Content Strategies Borrowed from Advertising Masters, www.copyblogger.com
• How to Create a Watertight White Paper in 9 Steps, www.convinceandconvert.com
• The Two Essential Elements of Irresistible Content, www.copyblogger.com

Copywriting, Design & Usability

• Beyond the Lab: Gathering Holistic, Qualitative User Experience Data, www.uxmatters.com

Domaining

• .Shop soars with 40,000 registrations in first 30 minutes, domainnamewire.com

Ecommerce

• 27 questions every retailer should be asking their users, www.usertesting.com
• 8 Innovative B2B Ecommerce Sites, www.practicalecommerce.com
• Amazon and Alibaba are battling it out for India’s $300-billion B2B ecommerce market, qz.com
• Amazon could be working on in-home package deliveries, techcrunch.com
• Holiday Retail Ecommerce Sales Will Grow 17% this Year, www.emarketer.com
• How Experiential Retailing Bridges In-Store and Online Shopping, www.cmswire.com
• Make the Most of Your Holiday Marketing with Our Helpful Tips, blog.mailchimp.com
• Why September is prime time to acquire mobile shoppers for the holidays, www.retaildive.com

Email Marketing

• Email can still work – a retailer shares tips on how, www.internetretailer.com
• How a little A/B email testing can yield big results, www.internetretailer.com
• How to get your subscribers to help you grow your email list, myemma.com
• How to Take Advantage of Gmail’s Support for Responsive Email Design, movableink.com
• Triggered Email Benchmarks for Ecommerce Brands, www.marketingprofs.com

General Internet Marketing

• Is 1:1 Marketing Personalization a Realistic Possibility?, blog.crazyegg.com
• The IAB and 4As Launch an Exam to Gauge Your Digital Media Buying Knowledge, www.adweek.com

Internet Marketing Industry

• Emma just got one stunning makeover, myemma.com
• Infer’s Artificial Intelligence Platform for Sales and Marketing Now Powers the Industry’s Largest Customer Community, www.infer.com
• Jennifer Catto Joins Tremor Video as Chief Marketing Officer, www.businesswire.com
• Matt Hunter Joins Tubular Labs, www.businesswire.com
• Mavrck Announces Influencer Marketing Partnership with Adobe, www.mavrck.co
• Yes Lifecycle Marketing Launches Major Update to Its Cross-Channel Campaign Plan Module, www.yesmail.com

MarTech

• Adtech and martech are still worlds apart, and that’s a big problem, venturebeat.com
• Confessions of an ad tech veteran: “You have no idea how much should be charged”, digiday.com

Mobile/Local Marketing

• 3 Key Shopping Micro-Moments for a Mobile World, www.thinkwithgoogle.com
• How a mobile-first attitude generates quality leads, www.mobilecommercedaily.com
• How marketers should approach messaging apps, digiday.com
• How to Design Branded Content for Mobile, contently.com
• Messaging Apps Vary Widely When It Comes to Privacy, www.wsj.com

Social Media

• 3 Ways Twitter Update Will Change the Way You Tweet, www.internetmarketingninjas.com
• 4 charts: The state of publisher referral traffic from LinkedIn, digiday.com
• 4 Pinterest Tips to Reach a Local Audience, www.socialmediaexaminer.com
• 4 Twitter Updates You Need to Know About, blogs.constantcontact.com
• 5 Facebook Ad Myths That Are Killing Your Profits, www.jeffbullas.com
• 5 Unique Facebook Ads Targeting Tips that Drive Serious ROI, www.verticalmeasures.com
• A Guide to Creating a Killer Social Media Marketing Strategy for Startups, www.blogherald.com
• Facebook and Twitter are exposing users to phishing attack vulnerability by opening links in new windows, qz.com
• Facebook Regrets Not Going Public Sooner With Video Metrics Miscalculations, www.adweek.com
• Facebook’s Rival to Slack, Yammer Coming Next Month, new.theinformation.com
• Facebook’s “not a media company,” but it decides whether Palestinian editors can publish or not, qz.com
• Get Registered to Vote with @Gov, www.Twitter.com
• How to Use Twitter Cards for Business, www.socialmediaexaminer.com
• Instagram Stories vs. Snapchat: Which Is Better for Your Marketing Needs?, www.marketingprofs.com
• Making Canvas Ads Easier, www.facebook.com
• Twitter could take many forms, depending on new owner, www.reuters.com
• Twitter will now help you register to vote, answer voter questions via direct message, techcrunch.com
• Twitter’s Verified Accounts Application Process, www.adweek.com

Video

• 5 Online Video Trends to Inform Your 2017 Media Plan, www.thinkwithgoogle.com
• Are inflated Facebook video metrics that big of a deal?, www.tune.com
• Live Video Is Breathing New Life Into Twitter as It Aims for Broader Success, www.adweek.com
• Should marketers be more concerned about Facebook’s video metrics faux pas?, econsultancy.com
• Social and Live Video Are Increasingly on the Radars of Marketers, Agencies, www.emarketer.com
• The 2 Keys to Helping Employees Become Great In Front of a Camera (Video Marketing), www.thesaleslion.com
• What Facebook’s Video View Mistake Means For Advertisers, mediakix.com
• What You Need to Know about Facebook Live, www.toprankblog.com
• YouTube Go: YouTube reimagined for the next generation of YouTube viewers, youtube.googleblog.com