[PODCAST] Marketing Land Live #29: Google AMP’s impact on marketers & publishers
In this week's episode, we dive deeply into how Google is expanding Accelerated Mobile Pages into its core mobile search results, and what that means for marketers and publishers.
Google is rolling out its Accelerated Mobile Pages (AMP) platform to the core mobile search results. AMP results used to only show in the news carousel, but now these pages will be mixed in with all mobile search results. It’s a significant change and one that we argue was underappreciated when the news came out.
In this week’s episode of our Marketing Land Live podcast, Danny Sullivan and Barry Schwartz join me to talk about how the AMP rollout is happening and what it means for marketers and publishers — especially those who also have separate mobile apps and are taking advantage of deep linking.
The show runs 30 minutes this week. You can listen below, and be sure to scroll down for this week’s Show Notes, with links to the stories we talked about.
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Show Notes
AMP — Accelerated Mobile Pages — begin global rollout in Google mobile search results
Google will show AMP URLs before App deep link URLs in mobile results
Google AMP error report in Search Console scans for errors differently now
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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