Marketing Day: Bing’s deal with CBS Interactive, HotelTonight’s CMO & Allo news

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Bing adds CBS Interactive to roster of syndication partners
  Sep 21, 2016 by Ginny Marvin
  The deal will extend the mobile reach of the Bing Network, including Bing Ads.
• Which social marketing tools support Twitter’s expanded tweets
  Sep 21, 2016 by Tim Peterson
  Some social marketing management platforms fully support Twitter’s expanded tweets, while others are working on updating their software.
• What Netflix can teach us about long-tail keyword research
  Sep 21, 2016 by Ryan Shelley
  Columnist Ryan Shelley believes that good long-tail keyword targeting is all about knowing your audience — something Netflix excels at.
• The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge wins
  Sep 21, 2016 by Todd Saunders
  In this helpful how-to, columnist Todd Saunders explains how to structure your AdWords account so as to glean useful insights about your target audience.
• HotelTonight CMO aims to tell the brand’s story without losing its spontaneous soul
  Sep 21, 2016 by Amy Gesenhues
  Get to Know: HotelTonight CMO Ray Elias
• Facebook wants to show brands how its ads measure up against TV, others
  Sep 21, 2016 by Tim Peterson
  Facebook’s latest measurement news explained using sports analogies.
• Allo: chat with a big helping of Google search
  Sep 21, 2016 by Greg Sterling
  Inclusion of ‘Google Assistant’ creates a differentiated experience.
• 7 advanced conversion strategies you probably don’t know
  Sep 21, 2016 by John Lincoln
  Looking to kick your conversion rate optimization up a notch? Contributor John Lincoln shares seven CRO strategies that will help you increase your sales.
• The high price of inflated marketing metrics
  Sep 21, 2016 by Matt Nitzberg
  Relying on inflated numbers can lead you down a slippery slope. Columnist Matt Nitzberg outlines some strategies to help marketers focus on more valuable audience and sales metrics.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Everything you need to know about Google’s ‘Possum’ algorithm update
• 4 ways to improve your value as a strategic SEO partner
• Google AMP error report in Search Console scans for errors differently now
• Google will show AMP URLs before App deep link URLs in mobile results

Online Marketing News From Around The Web:

Affiliate Marketing

• Identifying the Top-Performing Affiliates Across Affiliate Programs, www.amnavigator.com

Blogs & Blogging

• How to Turn Your Business Blog Readers Into Paying Customers, www.problogger.net

Business Issues

• Google’s $400 million Indonesia tax bill is just latest in a growing list of international penalties, VentureBeat
• Google, Yahoo, and Microsoft have agreed to block ads for pre-birth gender tests in India, qz.com
• Mark Zuckerberg and Priscilla Chan announce $3 billion initiative to ‘cure all diseases’, venturebeat.com

Content Marketing

• 3 Customer Research Tactics to Help Content Creation, contentmarketinginstitute.com
• How to Build a Content Team, contently.com
• Should I Create Soft or Hard Goals for My Content Marketing?, www.verticalmeasures.com

Conversion Optimization

• Five Easy Steps to Increase Mobile Conversions, www.goinflow.com

Copywriting, Design & Usability

• 5 SEO copywriting mistakes you should avoid, yoast.com
• How To Design Error States For Mobile Apps, www.smashingmagazine.com
• Publishers Must Address the Need for Speed, adexchanger.com

Ecommerce

• Shopify Merchants Will Soon Get AMP’d, shopifyengineering.myshopify.com
• 2016 Holiday Marketing Checklist for Online Retailers, www.practicalecommerce.com
• Amazon buy box: Its algorithms are misleading customers and causing them to spend way more than they should, qz.com
• Forget Dash Buttons, This Drinks Company Lets You Reorder By Text, www.fastcompany.com
• How to Increase Conversions with Customizable Discounts Using Shopify Scripts, company-enterprise.myshopify.com
• How to Maximize Sales from Abandoned Carts with Cart Regeneration, conversionxl.com
• How to respond to the top ecommerce chargeback code, www.internetretailer.com
• It’s a breakout year for online food sales, www.internetretailer.com
• The Anatomy of an Amazon Legal Dispute, www.practicalecommerce.com

Email Marketing

• 3 risky strategies to try in your next email, myemma.com
• A Simple Mantra for State-Of-The-Art Emails, blogs.constantcontact.com

General Internet Marketing

• Building Community via Influencer Marketing, adage.com
• How media companies use influencers to build editorial brands, digiday.com
• How to Maximize Your ROI as an Influencer, www.convinceandconvert.com
• Marketing, Millennial Style, multichannelmerchant.com
• Three things marketers must do to deliver a brilliant omnichannel experience, econsultancy.com

Internet Marketing Industry

• Akamai Image Manager Addresses Website Performance Challenges, www.akamai.com
• First Look: DialogTech Launches New Highly Accurate and Sophisticated Marketing Solution, mobilemarketingwatch.com

MarTech

• Is MarTech Or AdTech The Future? For Clues, Look To The East, adexchanger.com
• Marketers, Publishers Work Quickly to Establish Programmatic Tech Partnerships, www.emarketer.com
• Want to learn the truth about marketing technology stacks?, chiefmartec.com

Mobile/Local Marketing

• ‘Desktop is on the decline’: 70 percent of online retailer Boohoo’s traffic is now mobile, digiday.com
• 8 tips to AMPlify your clients, webmasters.googleblog.com
• Cracking the Cross-Device Dilemma: A Must for Cross-Platform Attribution, www.emarketer.com
• Experience the Lightning Bolt, amphtml.wordpress.com
• Facebook’s Free and Simple Solution to Driving Users to Your Mobile App, smallbiztrends.com
• Four tips to shape mobile marketing strategy, econsultancy.com
• Google Now isn’t dead, yet, venturebeat.com
• How Apple’s iOS 10 Enables Location Marketing On-Demand, streetfightmag.com
• M-commerce payment options: 3 critical issues to consider, www.internetretailer.com
• Study: 99% of Location-Based Apps to Implement Indoor Positioning Systems, streetfightmag.com
• What Makes Mobile Native Ads Work: It’s About More Than Design, www.martechadvisor.com
• Yahoo View Now on iPhone, yahoo.tumblr.com

Social Media

• 4 Twitter Tools for Marketers, www.socialmediaexaminer.com
• 5 Ways That Merchants Are Using Instagram Stories to Connect With Consumers, streetfightmag.com
• Facebook Plans to Expand Program to Fight Against Online Hate-Speech, www.wsj.com
• Five Ways to Shift Your Social Media Marketing Up One Gear, smallbiztrends.com
• Global Spotlight: Instagram in the UK, blog.business.instagram.com
• How to Use Instagram Stories to Share your Creative Process, blog.tailwindapp.com
• More Than a Third of Presidential Candidates’ Twitter Followers Are Reportedly Fake, www.adweek.com
• Paid vs. Organic Social Media: Which Is More Effective?, www.marketingprofs.com
• Tools, Tips and Tactics for Instagram, www.razorsocial.com
• Twitter to live stream U.S. Presidential debates via Bloomberg partnership, techcrunch.com
• With terror in spotlight, government requests for Twitter data surge, www.csmonitor.com

Video

• #VoteIRL: Announcing YouTube’s get out the vote initiative and presidential debate live streams, youtube.googleblog.com
• Apple and Google Browser Tweaks Could Boost Mobile Video, Wall Street Journal
• Get started with YouTube Heroes, support.google.com
• How to capitalize on a viral video, www.internetretailer.com
• OMG Watch This! How to Make Viral Videos, www.cmswire.com
• The Truth About the ROI of Online Video Ads, in 5 Charts, contently.com
• US Digital Video Viewers Aren’t Fond of Pre-Roll Ads, www.emarketer.com
• Why There Won’t Be a Live-Streaming Sports Revolution Anytime Soon, contently.com