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Marketing Day: Google Data Studio, Facebook’s new retail ads & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues on September 20, 2016 at 4:15 pm | Reading time: 8 minutes

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Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

MarTech Europe preview: here’s what to expect in 6 weeks
Sep 20, 2016 by Scott Brinker
We’re only six weeks away from MarTech Europe in London, November 1-2, and I’m thrilled with the program — an incredible roster of speakers bringing deep insights and experience across the intersecting fields of marketing, technology, and management.
Drive PLA profits with keyword segmentation
Sep 20, 2016 by Digital Marketing Depot
Over the past few years, retailers have seen steady growth in product listing ad (PLA) channels as a result of their capacity to qualify traffic. As a result, retailer investment in PLAs has grown, and PLA channels have become increasingly crowded.
Videology joins Screenvision to make movie theater ads more targeted
Sep 20, 2016 by Barry Levine
The alliance offers a new layer of audience data and allows advertisers to buy online, TV and movie theater inventory via one platform.
Can an ad-free, subscription-based social network exist?
Sep 20, 2016 by Patrick Armitage
Maybe the idea of an ad-free social media platform isn’t pie in the sky. Columnist Patrick Armitage believes customers would be willing to pay for a better online experience.
What is Google Data Studio and how can you use it?
Sep 20, 2016 by Sherry Bonelli
Currently in beta, Google Data Studio allows you to create branded reports with data visualizations to share with your clients. Columnist Sherry Bonelli explains the benefits and how to try it out.
Loyalty a key tool to drive retailer app adoption, says Belly
Sep 20, 2016 by Greg Sterling
Company launching new cloud-based enterprise loyalty platform for retailers.
Facebook’s new retail ads show in-store product availability, can be aimed at likely visitors
Sep 20, 2016 by Tim Peterson
Facebook’s new Dynamic Ad for Retail highlights available inventory at nearby stores and can be targeted to people most likely to visit.
Go for the gold: Mastering cross-device marketing
Sep 20, 2016 by Mike Sands
How do you win big in digital marketing? Columnist Mike Sands says it’s all about knowing your customer across devices.
Google’s acquisition of Urban Engines points to ‘The Internet of Moving Things’
Sep 20, 2016 by Barry Levine
The two-year-old startup is attempting to add time to space data, creating a dynamic predictive engine that is more SimCity than Google Maps.
Selling your agency, a how-to guide, Part 2: Why do agencies get acquired?
Sep 20, 2016 by David Rodnitzky
In Part 2 of a series on how to sell your agency, columnist David Rodnitzky discusses why some agencies get snapped up and others are passed over.
Act now: your chance to learn actionable SEO and SEM tactics ends soon. SMX East is next week!
Sep 20, 2016 by Marketing Land
SMX East kicks off in just a few days! Why settle for flat SEO and SEM performance? Get actionable SEO and SEM tactics and best practices in retargeting, AdWords scripts, backlinks, adaptable content, and more. View the exceptional content in our agenda, then register for the ultimate search marketing conference today and pay only $1,895 for the total SMX experience.