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Marketing Day: Google’s biggest ad updates, Twitter’s NFL live stream & SAP’s CMO

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues on September 16, 2016 at 4:00 pm | Reading time: 7 minutes

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Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers
Sep 16, 2016 by Barry Levine
New report on emerging tech in next five years also points to personal data lockers, commonplace augmented reality, and much smarter location analytics.
Bidding on the competition: Is it really worth it?
Sep 16, 2016 by Jacob Baadsgaard
Bidding on your competitors’ brand terms could yield positive results, but columnist Jacob Baadsgaard warns that it might cause problems in the long run.
Learn programmatic advertising from Oracle
Sep 16, 2016 by Digital Marketing Depot
Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click-through rate (CTR). Only programmatic platforms can deliver that value. Get the basics of using programmatic advertising in this guide from Oracle.
The biggest Google ad updates are also the quietest
Sep 16, 2016 by Andy Taylor
Advertisers have seen many big updates from Google over the past year, but columnist Andy Taylor makes the case that the most impactful updates may well have been the least publicized.
Twitter’s NFL live stream and Facebook’s Sports Stadium should get married
Sep 16, 2016 by Tim Peterson
If I wanted my normal Twitter-NFL watching experience on Thursday night, I couldn’t watch the game on Twitter.
Oh no! ABM is resurfacing bad habits for B2B marketers
Sep 16, 2016 by Scott Vaughan
Columnist Scott Vaughan says looking to inbound marketing’s past can help B2B marketers avoid costly mistakes with account-based marketing.
’Tis the season to be savvy with your digital marketing
Sep 16, 2016 by Lewis Gersh
For many marketers, the holiday stress will be even worse this year as political ads drown out pre-holiday marketing messages. Columnist Lewis Gersh offers strategies to make your message stand out from the noise.
A CMO’s View: How data & analytics help shape SAP’s marketing message & strategy
Sep 16, 2016 by Amy Gesenhues
SAP’s Maggie Chan Jones shares how her team uses analytics to manage events, modify campaigns and inform the brand’s marketing strategy.
Instagram’s redesigned call-to-action button gets more clicks for gaming brands, new features
Sep 16, 2016 by Tim Peterson
Instagram’s redesigned call-to-action button is driving more install for mobile game advertisers and is getting more attention-grabbing features.
Google, Facebook, IAB & major brands form Coalition for Better Ads
Sep 16, 2016 by Ginny Marvin
In response to ad blocking, a global initiative forms to set new standards and develop technology to improve ad experiences.
Content Audit 102: leveraging data and adjusting strategy
Sep 16, 2016 by Rachel Lindteigen
Columnist Rachel Lindteigen discusses the ins and outs of performing a content audit and how to use the data you uncover to make shifts in your strategy.
Pinterest streamlines Promoted Pin process with new Promote button
Sep 16, 2016 by Greg Finn
Clocking in at under 9 seconds, a new feature makes it easier than ever for brands to promote Pins on Pinterest.
Learn the 8 habits of highly successful ad networks
Sep 15, 2016 by Digital Marketing Depot
Successful ad networks are using these eight strategies to keep their businesses thriving. Learn from the industry’s top performers, and unlock secrets to how you can advance your ad network to play with the big dogs. This white paper from Tune explains: how to differentiate yourself and stand out to publishers; what a fraud score […]