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Marketing Day: Twitter’s new customer service tools, Facebook attribution & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues on September 15, 2016 at 4:15 pm | Reading time: 7 minutes

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Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Optimizely releases new products signaling its emergence as ‘an Experimentation Platform’
Sep 15, 2016 by Barry Levine
The company, known for its A/B testing, now adds server-side access, OTT devices, and even smart refrigerators to its repertoire.
Congress on the cusp of national review protection law
Sep 15, 2016 by Greg Sterling
Bill seeks to prevent use of non-disparagement clauses to silence consumer reviews.
Adobe Target expands beyond A/B testing to automated optimization of user experience
Sep 15, 2016 by Barry Levine
The company is today announcing Auto-Target, which implements machine learning-driven automation across the entire tool.
Using social metrics + SEO + questions to create content that drives inbound traffic
Sep 15, 2016 by Matthew Barby
How do you create great content that captures organic search and social traffic alike? Columnist Matthew Barby explains his method for identifying content themes and topics.
Common PPC mistakes and how to avoid them
Sep 15, 2016 by Laura Collins
Columnist Laura Collins lays out five mistakes she commonly sees in paid search and explains how to avoid them.
Twitter now lets brands say when they’re available to respond to tweets
Sep 15, 2016 by Tim Peterson
Businesses’ Twitter profiles can now display their hours of availability and a button to send it a direct message.
Search takes to the cloud as users engage with new actions
Sep 15, 2016 by Christi Olson
Columnist Christi Olson describes the changing face of search engine results pages and how new technology and functionality is benefiting both searchers and advertisers.
4 solutions to dial in your Facebook attribution
Sep 15, 2016 by Brad O’Brien
If your grasp of your Facebook ads attribution is murky, you’re not alone. Columnist Brad O’Brien offers four solutions to help you get a solid understanding of its role in the customer journey.
6 quick steps to jump-start your influencer marketing program
Sep 15, 2016 by Blaise Lucey
How do you make the most of your social influencers? Columnist Blaise Lucey explains how to craft a successful influencer marketing strategy and increase sales.
How the ‘average user’ has ruined ecommerce experiences
Sep 15, 2016 by Liad Agmon
Contributor Liad Agmon explains why the ‘average user’ is an outdated concept; instead, retailers need to identify the most valuable consumers and create one-to-one experiences for them.