MarTech » Marketing management » Marketing Day: YouTube Community, Snapchat ad targeting & Vimeo Business

Marketing Day: YouTube Community, Snapchat ad targeting & Vimeo Business

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: YouTube launches YouTube Community beta for select group of video creators Sep 13, 2016 by Amy Gesenhues Still months away from being widely available, YouTube says its new tool will give creators […]

Amy Gesenhues on September 13, 2016 at 4:10 pm | Reading time: 8 minutes

marketing-day-header-v2-mday
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

YouTube launches YouTube Community beta for select group of video creators
Sep 13, 2016 by Amy Gesenhues
Still months away from being widely available, YouTube says its new tool will give creators more ways to engage with followers.
Turn your online searches into in-store sales
Sep 13, 2016 by Digital Marketing Depot
In this guide from SweetIQ, you’ll discover how to build and analyze your online to offline conversion funnel. You’ll also get: The 4 critical elements you can use to drive more in-store sales The 4 keys to good local marketing 4 action items for fixing your findability…fast and more!
BlueJeans Network offers first many-to-many video conferencing at scale for Facebook Live
Sep 13, 2016 by Barry Levine
Brands can use the new high-res service, supporting up to 100 simultaneous video feeds, for fan events, Q&A sessions or product launches.
Snapchat adopts Facebook-style ad targeting like email, mobile device matching
Sep 13, 2016 by Tim Peterson
Snapchat will allow brands to target ads based on people’s email addresses, people who resemble those defined groups and the type of content they view.
Two weeks to SMX East – Register now!
Sep 13, 2016 by Marketing Land
In two weeks, SEOs and SEMs will gather at the largest search marketing conference on the East Coast: SMX East. Don’t miss your chance to get the latest SEO and SEM tactics and connect with other search marketers.
Vimeo launches Vimeo Business — a video hosting & marketing plan aimed at SMBs
Sep 13, 2016 by Amy Gesenhues
For $599 a month, users will have access to professional-level video management tools, including analytics and content management platform.
Ecommerce trends: the difference between winning and almost winning
Sep 13, 2016 by Sponsored Content: Pi Datametrics
Plan a commercially viable marketing and content strategy using search data.
Optimizing your blog for the social and mobile reader
Sep 13, 2016 by Jordan Kasteler
Is your blog social media- and mobile-friendly? If not, you could be losing out on loads of traffic. Columnist Jordan Kasteler explains how you can kick your content up a notch to get it in front of a larger audience.
7 advanced tips for Google Shopping ads
Sep 13, 2016 by David Rekuc
As we edge closer to the holidays, it’s time to make the most of your Google Shopping campaigns. Columnist David Rekuc reveals seven tips to help you bring your shopping campaigns up a notch.
The genius of easy-click emails
Sep 13, 2016 by Jason Warnock
A recent flight gives contributor Jason Warnock a glimpse into the future of email marketing and shows why marketers should care about easy-click emails.