MarTech » Marketing management » Marketing Day: Snapchat to reach $1B, Super Bowl 50 ad campaign results & more

Marketing Day: Snapchat to reach $1B, Super Bowl 50 ad campaign results & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues on September 6, 2016 at 4:05 pm | Reading time: 9 minutes

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Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

How you can better communicate PPC industry updates to clients
Sep 6, 2016 by Matt Umbro
PPC is about more than just managing accounts — it’s about managing client relationships, too. Columnist Matt Umbro provides some advice for how to talk to your clients about industry updates and account issues.
Is SEO right for your business?
Sep 6, 2016 by Marcus Miller
Search engine optimization (SEO) can deliver strong results for every client, but columnist Marcus Miller explains why it may not be right for every business or every situation.
Pokémon Go generates sales from visiting game players, but the data’s predictive value may be overrated
Sep 6, 2016 by Barry Levine
A recent survey backs sales lift, but a data expert doubts the usefulness of tracking ‘anomalous’ visits.
Don’t get duped by duplicate content: 8 quick checks for every SEO
Sep 6, 2016 by Stephanie LeVonne
Duplicate content can often arise without our knowledge, despite our best efforts to prevent it. Columnist Stephanie LeVonne shows how you can identify and fix it.
Amp up your skills with an SEO or SEM workshop
Sep 6, 2016 by Marketing Land
Classes are in session, and not just for the kids. Polish your SEO & SEM skills at any of the four incredible full-day workshops on Monday, September 26. All workshops are held the day before SMX East kicks off in New York City.
eMarketer: Snapchat on track for nearly $1 billion in ad revenues next year
Sep 6, 2016 by Greg Sterling
Discover Ads are generating 43 percent of Snapchat’s revenue today.
Report: 32 percent of global page views now impacted by ad blocking
Sep 6, 2016 by Greg Sterling
Mobile traffic sees 3X the ad blocking rate of the desktop according to Blockmetry.
5 email marketing sound bites (and the deeper meaning behind them)
Sep 6, 2016 by Chad White
Columnist Chad White highlights the words worth repeating from a recent conference and offers his take on what marketers can learn from them.
Can digital kill the television star?
Sep 6, 2016 by James Green
As more dollars and eyeballs shift to digital video, what does it mean for marketers? Columnist James Green takes a look at the rise of video advertising and people’s changing viewing habits.
Super Bowl 50 follow-up: Campaign results from Hyundai, Apartments.com & Turbo Tax
Sep 6, 2016 by Amy Gesenhues
Aiming to lift brand awareness, three Super Bowl 50 advertisers share how their campaigns performed in the months following game day.
How a Google Analytics change may be skewing your view of SEO’s value
Sep 5, 2016 by Janet Driscoll Miller
Columnist Janet Driscoll Miller explains why you might not be accurately accounting for organic search referrals since the upgrade to Universal Analytics — and details how to fix this issue.
SEO request for proposal (RFP) questions: what to expect
Sep 5, 2016 by Clay Cazier
For agencies ready to go big-time or enterprises interested in putting SEO work out for bid, columnist Clay Cazier documents the top questions that appear in SEO RFPs.
The dust has settled on AdWords expanded text ads. What now?
Sep 5, 2016 by Jason Puckett
Need to update your ad copy in light of recent AdWords changes? Columnist Jason Puckett explains his process for rolling out AdWords expanded text ads.
Report: More than two-thirds of digital media time now mobile, apps 50 percent
Sep 5, 2016 by Greg Sterling
The desktop commands just 32 percent of our digital attention.
5 steps to optimize the back end of your sales funnel
Sep 5, 2016 by Daniel Faggella
How do you convert more leads into loyal customers? Columnist Daniel Faggella offers five strategies to help you maximize your conversion on the back end of your email campaigns.
MobileFuse partners with Cuebiq to offer first measurement of mobile ‘Dwell Lift’
Sep 2, 2016 by Barry Levine
Using Cuebiq’s panel of 30 million location-tracked users, the companies determine the additional time that viewers of brand mobile ads spend at a given physical retailer.
Mastering Online-to-Offline Marketing: New Digital Strategies for Offline Conversions
Sep 2, 2016 by Digital Marketing Depot
Search, Facebook and display ads drive offline conversions and sales. Whether it’s a store visit or a phone call, you can’t measure CPL and prove ROI without offline conversions. But it can be a challenge.