Marketing management
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Marketing Day: Pinterest Explore tab, Google fights fake news & Twitter’s new anti-harassment tools
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Google Cloud announces new machine learning features for enterprise use
Soon you can rent your own machine learning computer. Plus, APIs allow for translations, job matching, entity analysis and more.
A six-pack of predictions for martech
As a turbulent 2016 creeps closer to an end, columnist Lewis Gersh dusts off his crystal ball to see what the coming year holds in martech.
Selling your agency, a how-to guide, Part 4: Making the deal happen
In Part 4 of a series, columnist David Rodnitzky walks you through non-financial deal terms and offers tips on choosing the right acquirer and working with lawyers.
Marketing Day: Local marketing attribution, Facebook Messenger bot analytics & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Will brands be forced to take sides in a more polarized marketplace?
Being apolitical may no longer be an option for brands in the Trump era.
Marketing Day: Facebook posting erroneous memorials, Adobe buys TubeMogul & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
A step-by-step guide to developing your 2017 digital marketing strategy
It's time to start thinking about your annual marketing plan. Columnist Amy Bishop presents her framework to develop a bulletproof strategy.
[Podcast] Marketing Land Live #35: What is OTT TV? with guests from Adobe & Tru Optik
In this week's episode, we visit with Andre Swanston, co-founder and CEO of Tru Optik, and Campbell Foster, Director of Product Marketing at Adobe, to discuss what marketers need to know about OTT video.
Marketing Day: Snapchat Spectacles, Instagram Stories & Adam Bain leaves Twitter
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Google to EU on Android: your way means less innovation and higher prices
Google makes several strong arguments but not all are equally persuasive.
CRM, data science and website design skills are the most important for over half of marketing technologists
A new report spotlights the evolution of the marketing technologist.
Marketing Day: Pinterest news, YouTube’s top 10 ads & Facebook Audience Network
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Snapchat copies Instagram, Facebook Messenger ads & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Tackling the martech integration challenge
With myriad solutions available today, integrating your marketing technology tools can be a daunting task. Columnist Mary Wallace offers four ways to make it easier.
Marketing Day: An account-based marketing quiz, new Adobe tools & Arby’s CMO
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
[Podcast] Marketing Land Live #34: Google Home vs. Amazon Echo with USA Today’s Jefferson Graham
Is Google Home really a "fail" on its first day being available to the public? We're joined this week by special guest Jefferson Graham of USA Today for a spirited discussion on the competition between the new Google Home device and its predecessor, Amazon Echo.
A great American underdog makes a comeback: CMO transforms Arby’s into a fast-food leader
Rob Lynch, chief marketing officer of Arby’s, tells contributors Erica Seidel and Nadine Dietz how a willingness to take risks has fired up this once-outdated brand.
Marketing Day: Twitter stripping ads on iOS, Facebook takes ad network to TV & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Expanded text ads, Google Home & Facebook’s Q3 earnings
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: The MarTech landscape, OTA’s email audit & account-based marketing
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Amazon opens Black Friday store, IAB mobile report & new Twitter tool
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
IAB: Mobile made up nearly half of $32.7 billion record internet revenues in first half of 2016
Mobile growth seen in all ad formats to account for 47 percent of all digital ad revenues between January to June 2016.
Marketing Day: Facebook racist, FCC privacy rules & offline sales
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
LinkedIn earnings up 23% YoY in Q3 2016 with revenue at $960M
LinkedIn's Talent Solutions were the largest driver of revenue for the site, generating $623 million.
Marketing Day: Holiday shopping trends, Reddit ads & Google’s earnings report
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
ABM brings the right guests to the party; marketing automation keeps them engaged
What is account-based marketing (AMB), and how is it used? Columnist Jeffrey L. Cohen provides a primer on how AMB can improve marketing automation, drive sales alignment and improve customer profile data.
The MarTech Today app is now available for iOS & Android
Download our new app, featuring daily martech industry news and features, breaking news alerts, offline reading and more.
[Podcast] Marketing Land Live #33: Alex Hertel of Xperiel on marketing in the ‘Real World Web’
In this week's podcast, we meet a company that's aiming to put an end to thinking about 'online' and 'offline' as different user experiences, and what that would mean for marketers.
Tumi’s chief digital officer shares how his org is built to go ‘beyond incrementality’
Contributors Erica Seidel and Nadine Dietz interview Charlie Cole, Chief Digital Officer of Tumi, to uncover the inner workings of his high-growth digital team that works in unison with marketing.
Share Your Marketing Stack: Beachhead Marketing’s lean and clean stack
Featured marketing stack comes from Beachhead Marketing, a consulting firm that helps SaaS marketers grow with leaner martech stacks and clever growth hacks. One client added $12M in pipeline in just two weeks.
Google parent Alphabet’s Q3 beats expectations with $22.5 billion in revenue
Paid clicks were up 33 percent year over year, but cost per click was down 11 percent.
Marketing Day: Twitter’s Q3 earnings, YouTube End Screens & Adobe’s holiday predictions
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Brand X: Why customer experience is a cloud marketing must-have
Marketers of today’s services and apps need to put their customers’ experience at the center of their strategy. Contributor Brent Sleeper explains why.
How to get budget for your account-based marketing programs
Ready to hop aboard ABM but not sure how to finance it? Columnist Peter Isaacson discusses how to incorporate it into your marketing budget so that it will boost your bottom line.
Q4 must-knows for CMOs: Crucial developments across channels
Columnist Scott Rayden takes a look at the trends and releases that have shaped the digital marketing landscape over the past year to help you strategize for this Q4 and beyond.
From the Editor’s Desk: How we work with outside contributors
How do industry experts contribute guest articles to Marketing Land, MarTech Today or Search Engine Land? Executive Features Editor Pamela Parker explains.
Want to speak at MarTech 2017? Here’s how
The call-for-speakers form is now open for our next U.S. MarTech Conference, happening May 9-11, 2017 in San Francisco.
Marketing Day: Facebook Q3 report, progressive web apps & Apple’s earnings
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Apple revenues of $47B in line but down, iPhone sales down year over year
The company promised a return to revenue growth next quarter.