Marketing management
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Marketing Day: Twitter’s harassment problem, Pinterest news & IHOP’s CMO
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Russia fines Google nearly $7MM for ‘anticompetitive’ app pre-install rules
Google still has recourse to further appeals, but likelihood of success is small.
A CMO’s View: How IHOP keeps winning the love & affection of its 3.5M Facebook fans
IHOP CMO Kirk Thompson shares how his brand has gained a competitive advantage through its strategic Facebook marketing efforts.
SEO and the CMO: Communication and board room metrics that matter
Securing investment for SEO is a tough challenge, especially when CMOs don't fully understand the value of this channel. Columnist Jim Yu explains how SEOs can translate the data they track internally into metrics that matter to the C-suite.
Why agencies need to learn from the past and evolve
SEO agencies need to place greater emphasis on user experience. But how can agencies make this transition? Columnist Ian Bowden believes we can learn from the recent shift to content marketing.
Visa’s story: When digital transformation begs for organizational change
Contributors Nadine Dietz and Erica Seidel interview Visa's North American marketing chief and discover how she cultivates "human Swiss Army knife" talent.
Marketing Day: Micro-moments, holding on to app users & Yelp’s earnings report
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Yelp beats expectations with $173.4 million in Q2, 78 percent revenue retention
More than 70 percent of searches are from mobile, as are 63 percent of ad clicks.
Marketing Day: Google Shopping, ad blockers on Facebook & Twitter Moments
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Snapchat’s NBCUniversal show, Walmart acquires Jet.com & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Dentsu Aegis acquires Merkle in deal estimated at $1.5 billion
US-based digital agency says it will continue to operate independently.
[WATCH] Marketing Land Live #23: Facebook & clickbait, Instagram vs. Snapchat & more
In this week's show, we discuss details of Facebook's latest clampdown on clickbait, just how much Instagram copied Snapchat Stories and more.
Marketing Day: IBM’s Watson, Pure Storage’s CMO & Amazon’s Prime Air
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Pure Storage CMO is big on Golden Rule: “Treat people the way you want them to treat you”
Get to Know: Pure Storage CMO Jonathan Martin
Marketing Day: Facebook fights clickbait headlines, Twitter’s new ads & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Native ads, APIs & mobile-first micro-moments
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
You can’t spell “developer marketing” without A-P-I
Making technology sales to developers has changed radically over the last few years. Columnist Josh Aberant offers insight on how to succeed in that expanding landscape.
Marketing Day: Google AMP, LinkedIn video & Instagram Stories
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
3 digital marketing trends the customer-centric CMO must prepare for now
Rather than fearing the rapid changes afoot in digital marketing, columnist Mike Sands urges you to embrace them as opportunities. Find out how to position yourself to take advantage of these powerful trends.
The crazy-effective 12-month digital marketing campaign schedule
Getting long-lasting results in digital marketing takes time. Columnist Stoney DeGeyter outlines his own successful process for an ongoing year-long commitment.
Marketing Day: Twitter awards, Google’s new map ads & the social executive
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
[WATCH] Marketing Land Live #22: Verizon buys Yahoo, earnings week & more
In this week's show, we talk about Yahoo's future with Verizon/AOL, and a big week of earnings for almost everyone but Twitter.
7 ways to get to know your audience better
Knowing your audience is central to any marketing strategy. So how do you get to know them? Columnist Timothy Carter discusses seven ways to learn more about your target demographics.
Google revenues climb 21 percent to $21.5 billion, powered by mobile
Growth is coming from three areas: mobile search, video and programmatic, but primarily mobile search.
China’s largest search engine, Baidu, struggles on earnings
Baidu's stock drops on their latest earnings release, showing signs of slower growth and profits than ever before.
Marketing Day: Ecommerce content marketing, “webrooming” & Apple earnings
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amazon revenue up 31% YoY for Q2 2016, climbs to $30.4B for the quarter
CEO Jeff Bezos says its been a busy few months for Amazon worldwide, with the launch of Prime in India and AmazonFresh in London.
Marketing Day: Oracle buys NetSuite, Facebook’s earnings report & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Oracle buys NetSuite for $9.3 billion
This latest acquisition enlarges Oracle’s family of cloud-based products with NetSuite’s business services, targeted at midsized companies.
Yandex reports a 30% YoY increase in revenue at $280.7M for Q2 2016
"Our expertise in data analysis and AI is fueling advances in ad targeting and driving the adoption of personalized products," says CEO.
Perfect your agency pitch: tips from an in-house marketer
Marketers, looking to land more clients? Columnist Amy Bishop has the inside scoop on what type of information your prospects really want.
4 tactics you can use today to become a better listener
Are you really listening to your client? Columnist Matt Umbro discusses key ways to tune in to what your client is saying -- and ultimately improve your relationship with them.
Marketing Day: IAB’s ad-blocking study, mobile wallets & chatbots
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Apple earnings: Company beats with $42 billion, iPhone SE above expectations
Device sales were down across the board, but analysts had expected worse.
Marketing Day: Taboola buys ConvertMedia, Google’s expanded text ads & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The CMO and the DCoE: 3 steps to build your digital center of excellence
DCoE isn't just another trendy acronym. A Digital Center of Excellence is essential for your organization's success, says columnist Jim Yu. He outlines three steps to help you build one.
AdStage launches Report cross-channel reporting solution
Customers managing paid search and social campaigns in AdStage can now generate reporting on all social channels.
Ad industry execs cautiously optimistic Verizon-AOL-Yahoo can take on Google & Facebook
Experts weigh in on what the Verizon acquisition of Yahoo could mean for the balance of power in digital advertising, including search.
Marketing Day: Live sports on Twitter, Verizon buys Yahoo & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
[WATCH] Marketing Land Live #21: Payday loans, Twitter verification requirements & more
In our latest show, we talk about Google's delayed implementation of the payday loans ad ban, Twitter's strange requirements for getting verified and more.