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IAB: At $10.7 Billion, Another Record Breaking Quarter For U.S. Digital Ad Revenues In Q3 2013
According to IAB’s top line report issued today, U.S. digital ad revenues increased by 15 percent year-over-year in the third quarter of 2013 to hit $10.69 billion. The Q3 revenues represent an increase of 4.2 percent from Q2 2013, which came in at $10.26 billion. After clearing roughly $20 billion in the first half of […]
Get To Know: The VP Of Digital Strategy For CafePress Inc.
Jason Falls is the Vice President of Digital Strategy for CafePress, the publicly-traded internet retailer consistently ranked as one of the top online shopping destinations. He is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry, Falls also founded, and serves as the chief instigator, at SocialMediaExplorer.com, an […]
Marketing Day: December 20, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Vine Username Reservations Open For Verified Twitter Accounts (And Me?) Vine is finally taking the needed step of creating profile pages and giving its users the chance to reserve a permanent […]
Marketing Land’s Top News Stories Of 2013: New Devices, Hashtag Bowl, Google Reader & More
Another calendar year is almost in the books, and here on Marketing Land it’s been a year of dramatic growth. All of the metrics that matter to us were up in the neighborhood of 75-100 percent for the year! We’re thankful to all of our readers for making 2013 such a big year. Before we […]
Marketing Day: December 19, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: How Ad Retargeting Ruined Christmas Forget the Grinch that stole Christmas. This year, maybe it’s ad retargeting that stealing Christmas, at least the surprise of what people are going to receive. […]
Marketing Day: December 18, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Pantene “Labels Against Women” Ad Gets Global Launch After Winning Sandberg’s Recognition After going viral this month, the Philippines Pantene “Labels Against Women” video ad will be released globally in an […]
Marketing Day: December 17, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Glass’s XE12 Software Update Adds iOS Support, YouTube, Hangouts & More Google Glass Explorers have waited an extra week or so for the December software update, but XE12 is now […]
Influencer Marketing: How Google Will Change The Game
I hear a lot of buzz about influencer marketing — how it has evolved, how it comes in different flavors and how brands are using it — but I never hear anyone talk about Google’s plans to change it… dramatically! An Emerging Channel When brands first began to capitalize on the power of influencer marketing, […]
Marketing Day: December 16, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Study: iOS Remains Less Fragmented Than Android Data from Google and Chitika show that, despite improvements, the Android ecosystem is still more fragmented than iOS. Android 4.1 (Jelly Bean) and its […]
Google Is Most Visited Site Of 2013, Despite Big Drops In Desktop Traffic [Nielsen]
Google was the most popular web brand of 2013, with an average monthly audience of almost 165 million unique visitors. That’s according to Nielsen’s look at the top digital brands of the year, just published today. The data covers U.S. desktop web traffic from January through October of this year. For Google, that average monthly […]
Maximizing Marketing Data: Turning Immediacy Into Impact
Businesses today are infusing their brand presence into every corner of the media and marketing landscapes. As digital channels continue to multiply, customers have spread across all of them, creating the need to converge social media, microsites, display ads and other assets into one seamless brand perception. At first, it might seem like this has […]
Get To Know: Cohn & Wolfe’s Executive Vice President & Digital Innovation Group Leader
Brooke Hovey is an executive vice president at Cohn & Wolfe, where she leads the public relations firm’s Digital Innovation Group for the Americas. Based in Austin, Texas, Brooke is responsible for creating digital products and service offerings, recruiting and developing digital talent, serving as a digital thought leader and leading integrated marketing campaigns for […]
Marketing Day: December 13, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: What Email Marketers Are Saying About Gmail’s Image Serving Change Google caused quite a stir Thursday with the news that it’s serving images in Gmail from its own servers, rather than […]
Marketing Day: December 12, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Gmail Image Serving Change Should Give Email Marketing A Boost Good news for email marketers today, as Google has announced a change in how it handles image display in Gmail. Starting […]
Marketing Day: December 11, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Beastie Boys Decide To File Lawsuit Against GoldieBlox For Using Song “Girls” In Viral Video Ad According to a report on Gigaom.com, the Beastie Boys have decided to file a counter […]
Beastie Boys Decide To File Lawsuit Against GoldieBlox For Using Song “Girls” In Viral Video Ad
According to a report on Gigaom.com, the Beastie Boys have decided to file a counter lawsuit against the toy company GoldieBlox for copyright infringement, claiming the toy company used the song “Girls” in one of its video ads without permission. This all started mid-November, when the toy company released its “GoldieBlox, Rube Goldberg & Beastie Boys […]
Twitter Voted #1 Top Tech Employer & Ranks 2nd On List Of 50 Best Places To Work
Glassdoor has released its list of the 50 Best Places to Work, along with a list of the Top Tech Companies to Work for in 2014. According to the announcement, Twitter ranks high on both lists, voted No. 2 for the Best Places to Work overall, and No. 1 for top tech employers. Among the […]
Marketing Day: December 10, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google’s Official Mobile Webmaster Checklist & Videos Google’s Maile Ohye, Developer Programs Tech Lead, posted on the Google Webmaster Blog that they have published their official checklist for mobile website improvement […]
Marketing Day: December 9, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Check Out the All New SMX West Agenda – Register Now & Save $300 Search Engine Land’s SMX West returns to San Jose in March with need-to-know tactics and high-level networking […]
Tech Leaders Join To Demand “Global Surveillance Reform”
Major US tech companies have joined together to urge the US government and the governments of other countries to limit internet-based spying on individuals and to promote new legal frameworks to resolve related international issues. The group is demanding “global government surveillance reform.” The companies are Google, Apple, Microsoft, Facebook, Yahoo, AOL and Twitter. Others […]
Get To Know: Travel Marketing Insider & VP At MMGY Global
With more than fifteen years of online marketing communications experience, Robert Patterson leads MMGY Global’s practices in content and social media marketing. Serving as the VP of Content and Social Strategy for MMGY, Robert helps consumers connect with travel brands and each other to inspire and share travel experiences. Prior to MMGY, Robert led digital […]
Marketing Day: December 6, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook: We Define News Feed Quality At Source Level, Not By Content Type Still coming to terms with Facebook’s recent promises to reward high-quality content in the News Feed, and what […]
Marketing Day: December 5, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Smartphone Share: Apple, Google, Microsoft All Gain ComScore released its September smartphone market share data for the US market. Based on consumer surveys, the company estimated that nearly 150 million US […]
Marketing Day: December 4, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: How Viral Is Ron Burgundy: The Top 20 Most Shared Anchorman Videos Ron Burgundy is showing up everywhere in anticipation of Anchorman 2′s December 18 release. Last weekend, Will Ferrell’s Anchorman […]
The Future Of Internet Sales Tax: What’s Next After The Supreme Court’s Denial Of Amazon, Overstock Appeals?
This week, the Supreme Court declined to hear appeals filed by Amazon and Overstock.com that challenged the ability of states to collect sales tax on items sold online by out-of-state retailers. The appeals stem from New York’s passing of what has become known as the “Amazon Tax,” which expands the definition of nexus to include […]
8 Often-Overlooked Opportunities To Authentically Thank Your Customers
First impressions are important. We all know that. Marketers spend a great deal of time on improving that first impression. They build beautiful websites, gorgeous campaigns, and pick their words specifically to capture interest that very first time a consumer finds them. But what about after they convert? Are you spending as much time improving […]
Marketing Day: December 3, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Record-Setting Cyber Monday: Sales Rise 18 Percent, Mobile Drove A Third Of Orders The latest data from ecommerce reporting firm Custora Pulse shows this Cyber Monday was the biggest day in […]
Keeping The Holiday Drill In Check: How To Plan Rather Than React
It’s that time of year. Once again, we are awash in holiday projections — and with those projections come seasonally specific recommendations for marketers. This includes everything from capitalizing on mobile’s first true holiday to investing more in programmatic as that trend ramp steepens into 2014. Assuming you are more dexterous than you were this […]
Destroy Stress, Enhance Zen – 13 Tips To Thrive Mentally In Marketing
I know this article is a little outside the Marketing Land wheelhouse (I was actually told that by one of the amazing editors here, and I agree), but I felt like these were tips any marketing professional could appreciate. So for this article, let’s take a step back and focus on strategies for creating a […]
Marketing Day: December 2, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Facebook Updates News Feed With Related Articles & Story Bumping Influenced By Comments Facebook has announced that it has made two key changes to how its News Feed displays news content. […]
Get To Know: AARP’s Vice President Of Social Strategy
Tammy Gordon is the Vice President of Social Communications for AARP. Since formally launching the department in 2010, she has expanded the team to nine full-time strategists and trained hundreds of staff and volunteers across the country. During her time with AARP, Gordon has cultivated a social network audience that includes more than two million, […]
Marketing Day: November 29, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: How To Survive The Holiday Shopper Afraid To Buy Too Soon What do you do when the holiday sales plan doesn’t seem to be going to plan? Take a deep breath, […]
Dutch Data Protection Authority Says Google’s Privacy Policy Breaks Privacy Laws
A statement released yesterday by the Dutch Data Protection Authority (DPA) claims Google’s privacy policy is in breach of the Dutch data protection act. According to the statement: Google combines the personal data from Internet users that are collected by all kinds of different Google services, without adequately informing the users in advance and without […]
Marketing Day: November 27, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Holiday Retail Ecommerce Sales Set To Hit $61.8 Billion In 2013 [Report] This holiday season, the retail sector is on track to rake in $61.8 billion in ecommerce sales, a 15 […]
Marketing Day: November 26, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Microsoft’s Scroogled Campaign Hits New Low, Uses “Pawn Stars” Guys To Attack Chromebooks “Wow. How sad.” That was my reaction to watching the latest in Microsoft’s Scroogled campaign against Google, this […]
Microsoft’s Scroogled Campaign Hits New Low, Uses “Pawn Stars” Guys To Attack Chromebooks
“Wow. How sad.” That was my reaction to watching the latest in Microsoft’s Scroogled campaign against Google, this time using two of the stars from Pawn Stars to attack Chromebooks as not “real laptops” and part of Google’s overall plan to “Scroogle” people. I’m struggling to understand how the geniuses behind the Scroogled campaign thought […]
EU Privacy Complaint Takes Aim At Google’s ‘Shared Endorsements’ Ad Content
Privacy advocate Simon Davies has filed a formal privacy complaint in 14 European countries against Google’s expanded “Shared Endorsements” ad program. The “Privacy Surgeon,” as Davies calls himself, lodged the complaint today with data protection regulators in Norway, Sweden, Czech Republic, Denmark, France, Spain, Italy, Slovenia, Austria, Belgium, Germany, Lithuania, Netherlands and Poland. The complaint argues that […]
Real Time Marketing: How Brands Can Prepare And Succeed
Oreo. Starbucks. American Express. Dell. These are brands that come to mind when the topic of real-time marketing (RTM) arises — as it does with increasing frequency these days. Real-time is gaining traction for all kinds of reasons. A recent study by GolinHarris demonstrates real-time can raise literally all desirable marketing metrics. Eighty-three percent of […]
Marketing Day: November 25, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google Places For Business Rolls Out Review Inbox, Listing Customer Ratings & Reviews All In One Place According to today’s post on the Google and Your Business blog, Google Places for […]
Report: Katie Couric Exits $40 Million Deal With ABC For Yahoo
Yahoo CEO Marissa Mayer is raiding the world of traditional media to build a roster of top talent to add prestige and new (video) content to the Yahoo brand. Roughly a month ago, Mayer poached long-standing New York Times columnist David Pogue to help boost and build out new technology news coverage for the site. […]