NBCUniversal partners with Anzu.io to provide in-game ads for marketers

NBCUniversal is partnering with blended in-game advertising platform Anzu.io to provide access to in-game inventory across mobile devices, PCs, streaming services and consoles. Through its One Platform ad solution, NBCUniversal will be a global sales partner with Anzu, as well as an exclusive third-party seller in the U.S. and UK, according to published reports.

Dig deeper: Popping on the metaverse

Anzu’s in-game adtech was designed to be non-intrusive and fit easily into the videogame’s playing experience, allowing marketers to place ads without interrupting gameplay. The Anzu.io system also allows ads to be dynamically updatable.

Why we care. For all of the buzz surrounding the metaverse, there are specific use cases that marketers should be intent on leveraging in virtual 3D spaces, including games.

When done correctly, ads can actually enhance the realism of the experience in a virtual world. A sporting event, for instance, requires arena billboards and advertisements on the virtual teletron. Ad experiences backed intelligently by adtech can place the right ads in the right context, making it a benefit for both marketers and users.