Debunking the top 5 stereotypes of programmatic traders
Programmatic traders play an integral role in advertising planning, strategy and execution but there are misconceptions about what they really do.
Alexander Perrin is a marketing leader, theorist, producer and solution consultant with over a decade of experience impacting brand perception and driving revenue for Fortune-1000 brands. Having played integral roles in both start-ups and mature advertising technology companies, Alexander has a keen eye for the intricacies of data utilization, and how brands and agencies can leverage best-in-class technologies to achieve marketing outcomes of the future. Currently VP of Programmatic Strategy at Viant's Adelphic, Alexander is tasked with consulting key clients on how to make the most out of their marketing technology investments.