How to set up and measure CTV ad campaigns
Learn how connected TV advertising works, steps for setting up campaigns and tips for measuring its effectiveness.
Allen Martinez has $25 billion dollars of media spend behind his career’s work. He works as a fractional CMO and Chief Strategist at Noble Digital agency, which he founded. Allen knows how data is done and can translate data into meaningful and compelling stories to supercharge brands in the digital age. He has launched and even exited all types of brands – from funded platform startups like: Fundrise and Telesign, to SharkTanks like: Plated and big brands like New Balance, Mutual of Omaha, Coca-Cola, Subway, Nestle, and AT&T to name only a few. Allen continues to leverage Noble Digital as a platform to launch, scale and exit products and brands.
Innovation vs. rebranding: How to choose the best change for your business
While they both indicate change, innovation and rebranding are remarkably dissimilar. Here's how to decide on a path for your brand.
Why you don’t need a CMO… yet
Your startup most likely doesn't need a full-time CMO. Consider working with a fractional CMO in the interim and prove your model first.
Fintech marketing today and beyond: Exploring best practices and strategies
Success in fintech marketing requires not just an understanding of SEC rules and regulations. It demands a strategy focused on customers.
Is Google Analytics going away? What marketers need to know
Universal Analytics will be retired on July 1, 2023. What does that mean for you? Here’s what you need to know about getting your website ready for the brave new world.
Building a brand strategy: Essentials for long-term success
Slapping together a couple ideas and a logo is not a brand strategy. Here's a detailed guide to help you create and execute a well thought out strategy to promote your brand.
Creativity and innovation should fuel technology choices
Creativity and an openness to new ideas supported by technology will ensure reach, engagement and the ability to succeed.
Turning objective data into creative marketing
A good creative marketing campaign can communicate an organization’s message to potential customers in a novel way that overcomes barriers and ensures engagement.
How to be charismatic: Marketing with charm, heart and personality
Add to your brand's charisma by actively listening to what your customers care about, demonstrate how you add value to them and create stories that resonate on an emotional level. Learn how it's done.
Creating the best lead-gen website, step by step
Before you jump into conversion rate optimization, contributor Allen Martinez says your website must reflect a deep understanding of your customers, among other things. Read on for how best to approach the challenge.
Everything a CMO needs to know about video marketing in 2018
Contributor Allen Martinez provides an overview of the why and how of video marketing, including an important primer on how you can get started.