Marketing technology
MarTech is your source for marketing technology news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Dig deeper into marketing technology:
How to think about budgeting for the marketing tech stack
In situations when budgeting is rather strict, it is important to think with the future in mind at things you might need tomorrow as well as today.
Real Story on MarTech: “But Will It Scale?”
That question might mean many different things, but it's a critical question businesses must ask when evaluating marketing tech.
DocuSign will be available in Salesforce’s Slack in 2022
That's one of a number of announcements expanding Salesforce's strategic partnership with DocuSign.
How to implement new marketing technology to drive innovation
Results-oriented transformation comes with challenges.
Don’t get distracted: Marketoon of the Week
Just because the tools are always working, doesn't mean you always have to be.
Whatever happened to marketing clouds and Frankenstacks?: Thursday’s Daily Brief
Plus case studies from Samsung and Discovery Plus.
Creative briefs: Marketoon of the Week
Can data and technology add some clarity to the process?
Why automation is the future of lead management (and RevOps)
RevOps is trending toward low-code automation that closes software gaps and solves fundamental marketing and sales challenges.
HubSpot announces enhancements to CRM
Updated with commentary from HubSpot's VP of Product, Andy Pitre.
How the pandemic affected marketing technology replacements
The MarTech replacement Survey has shown marketing teams were not afraid to swap technology, but with resources tight existing staff had to learn these new tools.
Supply chain breakdown: Marketoon of the Week
We hope your customer experience was seamless and delightful but we don't know when we'll deliver your order.
Making the case for marketing technology within your organization
Having an always-on system is a marketer’s goal. Here’s how to get your business on board.
5 ways to improve on-site search
For starters, your whole marketing team should be on the same page when it comes to site search.
How marketers responded to the pandemic: technology replacements
When marketers take a hard look at their tech stacks, what other considerations are they acting on?
3 steps to win over B2B buyers
Business buyers have high demands, and sellers need to meet their expectations.
Stackies 2021: How the winning companies think about their marketing stacks
For example, Juniper Networks' strategy is based on what it calls the 'three Ds' : "Deconstruct, Decompose and Design.”
2021 Stackie Awards announced at MarTech: See the winners
Once a year marketers lean on their Powerpoint skills to show just how connected their marketing platforms are.
Salesforce Service Cloud updated with AI-powered workflows
Recent acquisitions of Slack and Servicetrace appear to be paying off.
MarTech Replacement Survey finds marketing transformation is accelerating
While the pandemic made cost a major factor, marketers did hold back on replacing key elements of their marketing technology stacks.
Defining your brand: Marketoon of the Week
Finding keys to a brand that everybody can agree on.
Meeting or email? Marketoon of the Week
Technology can help avoid some of the problems that meetings address.
More downtime for Salesforce
Users experienced outages or lag in loading for much of today.
The Real Story on MarTech: Where should personalization reside in your new stack?
This first of three articles on personalization at scale explores the right place for personalization services in your marketing technology stack
MOPs Rundown: What matters in Marketo and Bizible’s Q3 releases
Marketo’s Executable Campaign Nesting and Bizible’s new Cohort Waterfall Journey Dashboard.
Brian Halligan steps down as HubSpot CEO
CCO Yamini Rangan steps into the leadership role. Halligan will continue as Executive Chairman.
Media planning breakdown: Marketoon of the Week
Before you switch agencies, take another look at how you're measuring campaigns.
The pendulum swings to composable stacks: Tuesday’s Daily Brief
One of the leading CMS vendors is changing course as marketing organizations move towards composable martech stacks.
Is your martech stack failing to build authentic customer experiences?
Understanding consumer behavior can drive meaningful communications.
Work from where: Marketoon of the Week
If companies are in doubt, they should consult their marketers.
Level up your customer experience by building a winning martech stack
In this webinar, learn how to understand consumer behavior to drive meaningful communications.
Brand choice: Marketoon of the Week
Do customers really care what you do to gain their attention?
Back to business: Marketoon of the Week
What does "business as usual" even mean for marketers today?
HubSpot’s roadmap for building community through content
CMO Kipp Bodnar puts context around the acquisition of The Hustle and the launch of the HubSpot Podcast Network.