Marketing technology
MarTech is your source for marketing technology news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Nurturing leads or unsubscribes: Marketoon of the Week
Email can get a customer so close, yet so far.
Targeting younger audiences: Marketoon of the Week
Who gets left behind when marketers glorify youth?
Salesforce announces enhancements to Digital 360
Product announcements from today's Salesforce Connections.
MOPs Rundown: What matters in Marketo, Bizable and Workato’s May releases
Marketing operations agency Perkuto shares its monthly take on new features like Marketo’s forms enhancement and Workato’s Accelerators.
Brand safety Whack-a-Mole: Marketoon of the Week
Taking a proactive stance against digital faux pas.
Real Story on MarTech: The new stack
The case for concentrating key capabilities in the lower, foundational part of your stack
Summer of Stacks: Opening the 2021 MarTech Stackie Awards
To participate, create a 16:9 slide that illustrates the way you conceptualize your marketing stack — the different tools you use, but more importantly, how you think about the way they fit together.
The NFT bandwagon: Marketoon of the Week
Just because you can sell something, does that mean you should?
Salesforce updates its CDP: Friday’s daily brief
Plus privacy-focused changes from Google Ads
HubSpot launches podcast network: Wednesday’s daily brief
Plus a bounce back in ad sales for publishers
HubSpot Operations Hub, Outbrain IPO: Thursday’s daily brief
Plus, what do event attendees want from your presentation?
HubSpot debuts Operations Hub
The new offering aims at helping operations to be strategic rather than reactive, and promotes a unified RevOps philosophy
It doesn’t have to be martech to be in a martech stack
Asking what is and isn't martech leads to complex considerations
Salesforce introduces new AI-driven ABM capabilities
Marketing and sales will now be able to target campaigns at accounts, not just individual contacts at account
Scrappy reseller platform Vendoo’s keys to acceleration: great relationships and a small stack
How Josh Dzime-Assison helped build a martech stack to support a new reselling model.
Bend without breaking: Flexibility in your martech stack
Join a panel of experts as they discuss when to prioritize flexibility in a martech stack.
Salesforce signs agreement to acquire Slack
In a reported $27.7 billion deal, the CRM giant picks up the popular chat platform.
Understanding data flow is key to uncovering leaks and distortions in your martech stack
In order for the four types of practitioners to work well together, they all need to understand how data enters the stack and where it goes.
MarTech Live Replay: How DAM fits into marketing operations and the martech stack
Is DAM (Digital Asset Management) a universal need among brands and organizations? Find out what experts say.
HubSpot and Howard University partner for Center of Digital Business
Partnership covers both students and faculty for experiential learning and research opportunities.
Hacking the virtual event stack
Examine your current and future audience needs when choosing your virtual event stack
Reasons for marketers to add drones to the martech stack
From monitoring foot traffic to creating aerial imagery, drones have a lot to offer marketers.
Salesforce reinvents its flagship conference as Dreamforce To You
Salesforce CMO Stephanie Buscemi reveals the thinking behind this year's event.
Essential Data Connectivity: IT Hacks for Your Martech Stack
Join our experts and learn how to connect martech data to reporting tools for improved real-time insights.
Stackie winners get creative, highlight how martech maps with customer journeys, more
But all of this year’s entries show just how connected a company’s martech stack is to its values, operations and customer success.
Salesforce makes latest move in CDP race
360 Audiences, Salesforce's CDP, is finally set to launch this month.
Expert tips to consider before buying a CDP for your martech stack
Panelists at MarTech say understanding your internal capabilities is key before starting the buyer’s journey.
Replay: How experts manage marketing automation within their martech stacks
Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall martech stack.
HubSpot launches sales tools for the new normal
HubSpot launches Inbound with upgrades to Sales Hub Enterprise.
Next on MarTech Live: Where Does Marketing Automation Fit within Your Martech Stack?
Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall martech stack.
How to find value for your martech stack
How to find the best value for apps, tools and platforms in your martech stack. Recommendations for best products to stretch your marketing budget.
Watch the replay: Innovating your martech stack
Technologists weigh in on keeping your martech stack as is or experimenting in a time of huge change.
Adobe hints at coming changes to Marketo Engage as survey highlights human connections
Human connections at scale is the holy grail driving Marketo's product roadmap.
Release Notes: Several features added to Marketo Engage
Updated ABM and sales capabilities are among the July release notes.
Release Notes: Salesforce announces innovations for uncertain times
The latest enhancements to the suite respond to the current business environment.
How COVID-19 affected HubSpot customers: ‘People wanted to hear from marketers’
Data shows positive audience response to inbound and outbound marketing, but response to sales emails lagged.
MarTech Minute: Salesforce rolls out new commerce tools, Adobe adds Predictive Audiences
A quick round up of the latest marketing technology news and announcements.