Marketing technology
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Salesforce will acquire Salesforce.org for $300 million
The deal could drastically redefine the relationship between Salesforce and its nonprofit customers.
Salesforce declares plans for CDP to tie into Customer 360 platform
After earlier expressing doubts about the longevity of the customer data platform category, Salesforce concedes and plants a flag in the ground.
Release Notes: Marketo adds collaboration features for email, makes AccountAI tool available to all users
Users who have purchased the "Secure Domains for Tracking Limits" feature will be able to display HTTPS tracking links in emails as part of the latest updates.
LinkedIn adds custom list sharing, Salesforce tie-in to Sales Navigator
LinkedIn will now let sales reps share the lead and account lists they create with team members.
MarTech Today: Salesforce’s new Datorama-powered tools, marketing to millennials and Facebook launches brand certification program
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce Marketing Cloud launches new analytics tools powered by Datorama Jan 24, 2019 by Amy Gesenhues Six months after acquiring Datorama, Salesforce Marketing Cloud is launching three new analytics tools powered […]
Marketing Day: Facebook brand safety certification, new Salesforce Marketing Cloud analytics tools, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Salesforce Marketing Cloud launches new analytics tools powered by Datorama
Six months after acquiring Datorama, Salesforce Marketing Cloud is launching three new analytics tools powered by Datorama.
MarTech Today: The ID quest, identity resolution and Salesforce tools for creating mobile apps
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The ad industry continues its quest toward fewer cookies and more consistent user IDs Jan 17, 2019 by Barry Levine The IAB’s DigiTrust and the Advertising ID Consortium chart different, but […]
New Salesforce tools let marketers create mobile apps without developers
Now, marketers and admins can create and publish iOS and Android apps with pre-built components and a few clicks.
MarTech Today: The post-disruptive landscape, RE/MAX rolls out DIY video for agents and Salesforce launches Einstein Visual Search
Here’s our daily recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Gartner: What the post-disruptive marketing landscape will look like Jan 14, 2019 by Barry Levine The research firm predicts the fall of CX as top priority, the advantages of user-controlled […]
Salesforce launches Einstein Visual Search for retailer product discovery
This capability is one of several enhancements announced Monday that lets marketers provide more intelligent product choices.
HubSpot CEO Brian Halligan reflects on the evolution of inbound marketing
Although the concepts of inbound theory are no longer revolutionary, it's still possible to move the needle on returns with the right kind of attention.
MarTech Today: Jivox’ visual journey maps, HubSpot focuses on being a platform & IAB’s in-app ad SDK hits two billion devices
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Jivox adds visual journey maps, site content to its resume Dec 12, 2018 by Barry Levine Marketers can use the tools to coordinate site and email messages around ad campaigns. How […]
HubSpot: We’re now focusing on being a platform vendor
Following announcements of an expanded AWS partnership and a new venture fund, the company says it is re-orienting itself around providing a CX ecosystem for SMBs.
MarTech Today: Firefly’s mobile device-like targeting to ads on cars, Marketo’s new entry-level certification & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Firefly adds mobile device-like targeting to ads on car rooftops Dec 6, 2018 by Barry Levine The San Francisco-based startup is delivering ads designed for drivers’ specific paths, with a granularity […]
Marketing Day: Amazon holiday ad spend, Marketo certification for marketers, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketo announces new entry-level certification for marketers
The Certified Associate credential requires passing an online exam about such basic topics as marketing automation and email campaign management.
Marketing Day: Facebook ‘Premieres’ videos, martech stacks, Marketo updates
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
MarTech Today: Adobe/Placed targets linear TV, Marketo updates & YouTube rolls out more ad extensions
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe bringing digital targeting, measurement capabilities to Linear TV Oct 1, 2018 by Greg Sterling Partnership with Placed enables offline visits to be linked to TV ad exposures. Release Notes: Marketo […]
Release Notes: Marketo unveils fall updates, adds AI setup, enhances Bizable
Several components released or acquired last spring -- Engage, Sky and Bizible -- see new efficiency enhancements.
Release Notes: Marketo unveils fall updates, adds AI setup, enhances Bizible
Several components released or acquired last spring -- Engage, Sky and Bizible -- see new efficiency enhancements.
MarTech Today: Salesforce’s Customer 360 and Einstein Voice, & Thunder’s ‘people-based ad server’
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: With Customer 360, Salesforce brings a single customer view to its B2C side Sep 25, 2018 by Barry Levine Now available in a private pilot, it offers a ‘federated solution’ that […]
With Customer 360, Salesforce brings a single customer view to its B2C side
Now available in a private pilot, it offers a ‘federated solution’ that ties existing silos of data into one profile and ID.
Salesforce, Apple partner to spur mobile enterprise development
Salesforce is redesigning its iOS app and launching an SDK and training program for developers.
Customer relationship management (CRM)
Salesforce launches Einstein Voice for ‘conversational CRM’
Einstein Voice is a speech UI for Salesforce and a new voice bot platform for Salesforce customers.
MarTech Today: The Adobe/Marketo mega-deal, why the NY Times broke down its silos & how AI in marketing is like cake baking
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: With Marketo mega-deal, Adobe’s reach just got a whole lot wider Sep 21, 2018 by Barry Levine At least one analyst said the acquisition “fundamentally resets the competitive playing field” for B2B […]
With Marketo mega-deal, Adobe’s reach just got a whole lot wider
At least one analyst said the acquisition "fundamentally resets the competitive playing field” for B2B martech buyers and vendors."
MarTech Today: Adobe buys Marketo, Segment adds data quality tracking & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe to acquire Marketo for $4.75 billion Sep 20, 2018 by Amy Gesenhues After Reuters reported last week a deal was in the works, the two companies confirmed the acquisition on […]
Adobe to acquire Marketo for $4.75 billion
After Reuters reported last week a deal was in the works, the two companies confirmed the acquisition on Thursday.
Adobe to acquire Marketo for $4.75 billion
After Reuters reported last week a deal was in the works, the two companies confirmed the acquisition on Thursday.
How to supercharge the Salesforce lead source field
Strategic management of the lead source field within Salesforce setup will unlock the magic of campaign tracking and measure the efforts of your paid media and content efforts. Here's how.
MarTech Today: What Adobe/Marketo could mean, buying ecommerce à la carte & using Bing Webmaster Tools
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: With Adobe possibly eyeing Marketo, what would that mega-merger mean? Sep 14, 2018 by Amy Gesenhues According to a Reuters report, unnamed sources say Adobe is in negotiations to buy Marketo Inc. […]
With Adobe possibly eyeing Marketo, what would that mega-merger mean?
According to a Reuters report, unnamed sources say Adobe is in negotiations to buy Marketo Inc. to extend its marketing automation offerings.
Salesforce adds process improvements to Sales Cloud, Einstein AI to Pardot
The enhancements are intended to improve sales flows and marketing insights.
HubSpot adds on-board video capability with Vidyard integration
Now, marketing, sales and service can add videos, create video messaging or add interactive layers within the HubSpot dashboard.
MarTech Today: Oglivy’s CTO, Salesforce adds improvements & HubSpot goes offline
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
HubSpot goes offline just hours after announcing upgrades to its enterprise suite
The company issued a mea culpa, blaming the outage on a bug in the confirmation code that's now been fixed.
MarTech Today: HubSpot’s latest video capabilities, Pandora’s location attribution KPIs & more
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
Salesforce promotes COO Keith Block to co-chief executive
The former Oracle executive will share leadership with chairman and co-founder Marc Benioff.
Salesforce adds more intelligence with Datorama purchase
The AI-powered marketing analytics platform will help the CRM leader generate insights from multiple data streams.