MarTech Today: Nielsen adds multi-touch attribution provider Visual IQ, Taboola adds a third-party data marketplace & Salesforce opens up its second-party Data Studio

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Nielsen buys multitouch attribution provider Visual IQ
  Sep 27, 2017 by Barry Levine
  The new purchase improves Nielsen’s ability to handle large datasets and offers new data from advertisers, publishers and retailers.
• Taboola adds a third-party data marketplace
  Sep 27, 2017 by Barry Levine
  The New York City-based company says this is the first of its kind for a content discovery service.
• Salesforce opens up its second-party data marketplace
  Sep 27, 2017 by Barry Levine
  Data Studio, which had been restricted to Salesforce subscribers, now allows anyone to buy, sell or trade customer data.
• Are your TV analytics just ‘good enough?’ 8 signs it’s time for an upgrade
  Sep 27, 2017 by Alison Lohse
  The challenges of TV measurement abound. Columnist Alison Lohse believes marketers shouldn’t have to settle for “good enough” to understand how TV is performing, but should instead look toward TV attribution as the answer.
• The fallacy of choice: How conversational UIs are altering the marketing landscape
  Sep 27, 2017 by Malcolm Cox
  Columnist Malcolm Cox discusses how conversational UI is impacting marketing and why simplifying the customer experience is the only way forward.

From Marketing Land:

• All-new MarTech Today guide: Enterprise Digital Personalization Tools
  Sep 27, 2017 by Digital Marketing Depot
  With advances in artificial intelligence (AI), personalization has become more than a content or product recommendation. Marketers now provide adaptive mobile experiences and website background images that closely match the visitor’s profile, as well as customized page layouts based on visitor behaviors – rather than just their demographic persona or geographic location.
• B2B products are facing a CX make-or-break moment. Here’s why
• Sep 27, 2017 by Brent Sleeper
  An emphasis on customer experience isn’t just for consumer brands anymore. Contributor Brent Sleeper examines why CX is mission-critical to B2B product teams.

From Around The Web:

• Facebook shows progress thwarting election interference in Germany, TechCrunch
• Google acquires Bitium to boost its cloud identity management capabilities, VentureBeat
• DialogTech Helps Drive Growth with AI and Predictive Analytics, DialogTech
• Former HPE Cloud CMO Bobby Patrick Joins UiPath to Accelerate Robotic Process Automation Adoption, MarketWatch
• AI is revolutionizing neuromarketing, VentureBeat
• Is trading technology poised for a header bidding-style disruption?, Digiday
• Mastercard’s CMO Believes Marketers Are Too Focused on the Latest Tech Gadget, Need to Get Back to Basics, Adweek
• Is It Time for Your Brand to Start 360-degree Facebook Live Streaming?, Socialbakers