Marketing technology
MarTech is your source for marketing technology news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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MarTech Minute: Salesforce to launch ‘return-to-work’ readiness hub, new tools from CabinetM, Widen
A quick round up of the latest marketing technology news and announcements.
MarTech Minute: HubSpot launches CMS Hub, Foursquare and Factual join forces
A quick round up of the latest marketing technology news and announcements.
MarTech Minute: Free Airtable Pro for humanitarian causes, Salesforce sunsets 3 features
A quick round up of the latest marketing technology news and announcements.
Salesforce to buy Vlocity for $1.3 billion
Tuesday's earnings call went beyond finances as Salesforce officials announced changes to its leadership team and details of its latest acquisition.
Marketo release notes: Microsoft Dynamics CRM integration updates, enhanced API Calls
Marketo's core feature updates indicate the company's focus on improving API settings and integrations.
Salesforce buys Evergage CDP platform to boost real-time personalization capabilities
The acquisition is more about Salesforce's ability to deliver personalized interactions than its entry into the CDP space, says one industry insider.
Salesforce updates Commerce Cloud, rolls out Einstein AI dashboard, Order Management platform
Salesforce Order Management aims to offer a single view of fulfillment and customer support experiences.
HubSpot adds ABM, attribution reporting and machine learning A/B tests to Enterprise offering.
The company hopes to address complex usability challenges marketers face that are commonly associated with legacy enterprise systems.
The MarTech Minute: Google’s Verified SMS for Messages, HubSpot adds first chief customer officer
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Marketo publishes winter release notes, plans for better integration capabilities in 2020
Components including the Microsoft Dynamics and LinkedIn integrations will be updated to improve data efficiencies.
Salesforce reports 33% YoY growth in third-quarter results
Salesforce co-CEOs Marc Benioff and Keith Block discussed how partnerships have fueled the company's growth – and benefitted customers.
Salesforce names Microsoft Azure as public cloud provider for Marketing Cloud
The expanded partnership between Salesforce and Microsoft also includes plans for new integrations to connect its Sales and Service clouds with Microsoft Teams.
Salesforce launches hybrid Content Management System built to integrate with other platforms
Users will be able to distribute content created on the CMS to third-party sites, experiences, or mobile apps via Salesforce's headless APIs.
Wrike joins Adobe partner program Marketo Launchpoint
The partnership is expected to improve marketing campaign workflows and project management processes.
HubSpot acquires data synchronization platform PieSync
The acquisition seeks to address challenges for users such as managing data from multiple apps.
The MarTech Minute: Salesforce AppExchange launches suite of partner-built solutions, Software AG releases new Marketo Engage Connector
The marketing technology week in review: A round up of news and announcements you may have missed.
Lytics launches Salesforce Marketing Cloud integration for customer journeys
With the new integration, users can view customer insights and execute campaigns between Lytics and Salesforce Marketing Cloud.
Salesforce adds AI, interactive components to its email platform
The company is expected to pilot the newly integrated capabilities starting in early 2020.
The MarTech Minute: HubSpot Video released in templates, funding news
MarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s briefs from those newsletters.
Salesforce’s Datorama brings no-code approach to data
The new features are expected to help marketers create consistencies across their data for better analysis and data visualization.
Performance degradation affecting Salesforce clients
The technology giant is providing regular updates as it works on addressing the issue.
The MarTech Minute: Salesforce adds Einstein Search, Tealium launches machine learning for CDP
MarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s briefs from those newsletters
The MarTech Minute: HubSpot’s newest solutions, Bloomreach and Salesforce launch search connector, DialPad reveals new AI for Uberconference and more
MarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s briefs from those newsletters.
HubSpot partners with Supermetrics, adding multi-portal analytics and reporting
The new partnership will help marketers access, analyze and report data across HubSpot portals.
Salesforce asserts its position in CDP space, reports another record quarter
Salesforce co-CEO Marc Benioff shared vision for Customer 360, Einstein and AI and the company raised FY20 revenue guidance.
The MarTech Minute: Salesforce wraps up Tableau acquisition, Nike acquires predictive analytics platform
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Salesforce enters agreement to acquire ClickSoftware
ClickSoftware will be added under the Salesforce Service Cloud after the deal is finalized this fall.
The Martech Minute: Sitecore’s new content marketing solution, Salesforce expands footprint into China
The martech week in review: News and announcements in marketing technology this week that you might have missed.
HubSpot’s free users get a premium upgrade
Users of the marketing platform's free CRM software will now have access to more of HubSpots marketing tools.
WP Engine announces Flywheel acquisition, HubSpot partnership
The acquisition and partnership will increase accessibility to technologies for marketers in the Wordpress space.
The MarTech Minute: Adobe teams up with Merkle, Sitecore releases new Salesforce capability
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers
Automation and machine-learning analytics features are now available for email.
Salesforce to acquire data analytics platform Tableau
The transaction will bring data visualization into the fold and could help marketers extract more value from their data.
Digital transformation fueled Salesforce’s record quarter
Marketing cloud, commerce solutions grew 33% in first quarter of its fiscal year 2020 while service cloud surpassed $1 billion for the first time.
Low-code blockchain platform announced at Salesforce TrailheaDX 2019
The solution simplifies development with an interface built for non-developers.
Salesforce launches new Datorama marketplace with marketing intelligence at the forefront
Apps developed in the new Datorama platform will also be available to customers in the Salesforce AppExchange.
Salesforce’s Pardot went down for 15 hours, exposing data in the cloud
The outage affected Pardot users and certain Marketing Cloud customers, bringing down marketing and sales teams across North America and Europe.
Release Notes: Marketo makes email 2.0 switch, adds Creative Cloud image editing, more
Marketo June ’19 release notes are here, emphasizing Marketo’s further integration in the Adobe Cloud family. In addition to giving marketers access to Creative Cloud tools within Marketo, the announcement highlights the company’s efforts to sunset Email 1.0 and transition customers to Email 2.0 by June 1. Capabilities like image editing in Design Studio powered by […]
Salesforce announces Pardot Business Units for enterprise marketers
Salesforce is launching Pardot Business Units, a new feature for digital marketers looking to segment audiences across different areas of an enterprise. The solution, announced Monday, aims to provide agile functionality and analytics to global marketing teams for account-based marketing efforts. The tool leverages Pardot Einstein, Salesforce’s AI, seeking to help sales and marketing teams […]
Salesforce Summer ’19 release preps for Lightning migration: What you need to know
New features are designed to improve productivity and strengthen customer journey insights, but core upgrades are aimed at supporting the Lightning transition.