Marketing technology
MarTech is your source for marketing technology news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
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Salesforce boosts its Wave Analytics Cloud with new applications
The updates, from the company and ISVs, increase the utility of data from Salesforce and external sources.
MarTech Today: Salesforce’s evolution, Placed’s enticement & the event marketing data problem
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Next stop in Salesforce’s evolution: Becoming the platform for customer experience Aug 19, 2016 by Barry Levine A Salesforce exec points out how the Demandware acquisition and all those clouds can fit together. […]
Next stop in Salesforce’s evolution: Becoming the platform for customer experience
A Salesforce exec points out how the Demandware acquisition and all those clouds can fit together.
Microsoft, Salesforce among first certified companies under US-EU Privacy Shield
More than 200 applications pending from US companies.
MarTech Today: Salesforce Pardot, Google Search Console’s mobile usability & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Salesforce Pardot opens up Engagement Studio for general release Jun 21, 2016 by Barry Levine Streamlined manager for B2B customer journeys, previously available only in a closed beta, also includes several new […]
Salesforce Pardot opens up Engagement Studio for general release
Streamlined manager for B2B customer journeys, previously available only in a closed beta, also includes several new features.
MarTech Today: AdWords data import for Salesforce, SEO platforms & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Google launches AdWords conversion data import solution for Salesforce Jun 6, 2016 by Ginny Marvin Solution natively automates conversion data syncing between AdWords and Salesforce, a task currently handled by several Salesforce […]
MarTech Today: Salesforce creates Commerce Cloud, “frictionless logins” & AMP roadmap
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Salesforce creates Commerce Cloud with $2.8 billion purchase of Demandware Jun 1, 2016 by Barry Levine The acquisition helps “close the circle” for services it can offer to businesses. All new Marketing […]
Salesforce creates Commerce Cloud with $2.8 billion purchase of Demandware
The acquisition helps “close the circle” for services it can offer to businesses.
MarTech Today: Marketo focuses on platform’s future, Facebook closes LiveRail & Amazon’s EchoSim
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Marketo goes private so it can concentrate on its platform’s future May 31, 2016 by Barry Levine The acquisition by a tech-focused private equity firm gives the marketing automation provider the flexibility […]
Marketing Day: Instagram’s new tools, Marketo goes private & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketo goes private so it can concentrate on its platform’s future
The acquisition by a tech-focused private equity firm gives the marketing automation provider the flexibility to reinvent its platform for enterprises.
Invoca adds “missing channel” of phone calls to Salesforce’s Marketing Cloud
Integration with call intelligence provider means that Salesforce now offers details on calls from emails or websites, including automatic transcriptions of conversations.
MarTech Today: Marketo’s next-gen platform, Automattic’s .blog domains & Google Sitemap index counts
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Amid talk of a possible sale, Marketo announces upcoming next-gen platform that is built for the Internet of Things era May 13, 2016 by Barry Levine The marketing automation platform is boosting its […]
Amid talk of a possible sale, Marketo announces upcoming next-gen platform that is built for the Internet of Things era
The marketing automation platform is boosting its account-based marketing capability and adding more intelligence to email marketing.
MarTech Today: More Lightning in Salesforce’s Cloud, a primer on machine learning & Google Search Console updates
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Salesforce puts Lightning into its Marketing Cloud May 10, 2016 by Barry Levine The Marketing Cloud now integrates more closely with its fellow clouds, as the company also announces email and advertising […]
Marketing Day: Salesforce Marketing Cloud, Facebook Trending Topics & machine learning
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Salesforce puts Lightning into its Marketing Cloud
The Marketing Cloud now integrates more closely with its fellow clouds, as the company also announces email and advertising updates and a new Marketing Cloud app.
Marketing Day: More Amazon Dash buttons, Interview with Salesforce VP & DocuSign’s CMO
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Salesforce VP: In the age of predictive and self-learning tech, marketing is turning into goal-setting
Marketers, Leslie Fine said, will increasingly focus more on their destinations and less on the step-by-step turns to get there.
Salesforce survey: Customer satisfaction is more important to marketers than revenue or customer acquisition
Newest “State of Marketing" report describes what approaches characterize high-performing marketing teams.
Retailers: Salesforce Will Now Send A Free Team of Experts To Match Its Marketing Cloud To Your Needs
The new Strategic Framework for Retail Customer Journeys includes a set of retailer-focused analysis and marketing tools.
MarTech Today: Salesforce’s New Predictiveness, Google’s App Streaming & Lucid’s “Proof” For Ads
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Salesforce Adds New Predictive Powers To Its Marketing Cloud Nov 18, 2015 by Barry Levine Predictive Scores and Predictive Audiences expand the platform’s ability to forecast what a user will do and […]
Salesforce Adds New Predictive Powers To Its Marketing Cloud
Predictive Scores and Predictive Audiences expand the platform’s ability to forecast what a user will do and to take action so it can change the future.
Salesforce: The Internet Of Things Will Merge Product Experience With Customer Experience
Marketing Cloud CEO Scott McCorkle also says his company’s new IOT Cloud will help drive the blending of B2B with B2C.
Salesforce Gets Into Internet Of Things Market With IoT Cloud
The new cloud aims to process huge amounts of device data and help businesses build customer profiles, take actions and respond directly to customers based on IoT events.
Marketing Day: LinkedIn Ads, Facebook Defends 3-Second Video View & HubSpot Earnings
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
HubSpot Reports $42.9M In Revenue For Q2 2015 – Up 58% YoY
Company forecasts total revenue to exceed $170M by end of the year.
Marketing Day: Twitter News Tab, Salesforce’s Instagram Tools & Retail Email Strategies
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Salesforce Marketing Cloud Announces A Slew Of New Instagram Marketing Tools
A new tool set from Salesforce gives marketers a true end-to-end Instagram marketing experience.
What Marketing Agencies Can Learn From HubSpot’s Growth
Columnist Paul Roetzer shares insights into how HubSpot's growth demonstrates the importance of technology immersion and integration.
Marketing Day: HubSpot Announces New Partnerships, Pinterest Expands Ad Solutions & More
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
HubSpot Announces Integration With 11 Martech Platforms
New partnerships include Slideshare, Bigcommerce, Shopify, Invoca and others. Company also announces loan program for premium agency partners.
HubSpot Q1 $38M Beats Estimates, Average Customer Pays $9.7K Annually
Yesterday CRM and “inbound marketing” platform HubSpot released Q1 2015 Revenue. The company beat analyst consensus estimates with $38.2 million in total revenue, which was almost $3 million more than expected. It was an increase of 58 percent vs. the year ago quarter. Of that $38 million, approximately $35 million was subscription revenue. The remainder was “professional […]
Marketo Announces Integration With Google Analytics, AdWords
Data sharing to enable ad personalization and budget optimization based on customer journey outcomes.
Marketing Day: Pinterest Working On “Buy” Button, Twitter Promoted Video Ads Guide & HubSpot’s 2014 Earnings
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
HubSpot 2014 Earnings Report: Revenue Jumped 49% & Customer Count Up 35%
The inbound marketing software company is gaining momentum, but still reporting losses overall.
Salesforce Fully Integrates Social Studio Into Marketing Cloud
Salesforce announced today that has fully integrated its Swiss Army knife of a social media tool into its suite of enterprise marketing, sales and customer service offerings. By folding Social Studio into the Marketing Cloud product, Salesforce said it has created the silo-busting tool that businesses are begging for. Now Salesforce customers will be able […]
Marketing Day: What I Wish My CMO Knew About Brand Identity, HubSpot’s IPO & More
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: HP Enlists Vine Celebrities — And Everyone Else — To Help Kevin #FindRalph Have you seen Kevin’s lost iguana? Well, if HP has its way, you’ll be seeing pleas for help […]
HubSpot Is Worth Nearly $1 Billion After Gaining 20% On First Day Of Trading
HubSpot had a good first day on Wall Street. The Massachusetts-based marketing software company is worth about $914 million after its stock closed at $30.10 — 20% higher than the $25 opening price — on the New York Stock Exchange. HubSpot raised $125 million from the IPO, selling 5 million shares at the $25 price […]