Data
MarTech is your source for information on marketing data. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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How B2B marketers can activate first-party data in their CDP
CDPs help orgs collect and centralize valuable customer data as more comes in through engagement and testing.
Integrate announces Social and Cross-Channel Insights
The precision marketing provider adds new LinkedIn capabilities to its platform and provides cross-channel insights across the different parts of its offering.
Master the art of A/B testing
Learn how you can test before launching, improve your return and understand why your consumers selected the asset they did.
NBCUniversal launches self-serve programmatic ad portal for Peacock TV
Will give small- and medium-sized businesses easier access to ad inventory and measurement tools.
Digital marketing’s contribution to company performance rated as down significantly
The 11% drop can be attributed to higher expectations and more advanced attribution analyses.
Good morning: Trust your gut, but verify it with facts
It takes standards and data to turn a hunch into an insight.
Edgemesh announces new feature to fight ad and click fraud
Ad spend losses from fraud will cost US companies $23 billion this year.
Google Play rolling out app data collection labels
Users can find out what data is collected, if it is shared and the developer's security policies.
Analytics software delivers data, standards deliver insights
Only your team can determine which metrics mean the most for your business.
Marketing analytics: What it is and why marketers should care
We unpack marketing analytics: what it is, why it’s important, and how it can help marketers achieve brand success.
Irrelevant marketing has consumers turning off brands
The top offender is content selling them a product they just purchased.
The deprecation of Google Analytics (as we’ve known it)
GA4 is the solution for the internet now, not the internet from a decade ago.
Master the art of agile research to iterate, innovate and grow
In this webinar, learn how you can test before launching, improve your return and understand why your consumers selected the asset they did.
Why we care about data clean rooms
Clean rooms create an opportunity to drive insights from anonymized data pooled in a neutral space by brands and publishers.
Good morning: Data, data everywhere
Plus the ESG50. Fifty tech executives making a difference in environmental, social and governance initiatives.
How to ensure the success of your CDP initiative
Before you engage with a CDP vendor, performing some due diligence upfront will make the evaluation process less painful.
How marketers can build a data-driven technology stack
Despite the wealth of data provided by platforms today, the potential for fragmentation and other issues is high. An optimized tech stack can help.
Getting the right people to support your CDP implementation
ALC Renaissance Consulting’s Amanda Cardona maps out how marketers can assemble teams to help with their new CDP.
Consumers aren’t so worried about data misuse by advertisers
But they do want to know just how their data will be used, a new survey finds.
Activate customer data by using real-time insights across multiple channels
Put your customers' experiences and data front and center with a CDP.
Gen Z metaverse users are more trusting and willing to spend
A new study from Razorfish and VICE Media Group points to what Gen Z users want from branded metaverse experiences.
ActionIQ integrates with clean room platform to activate second-party data
The partnership with InfoSum will enable brands and publishers to enrich their first-party data.
Roku announces clean room for streaming campaigns
Roku’s clean room is built on Snowflake’s Media Data Cloud technologies.
Good morning: What’s weird today may be genius tomorrow
What's radical or revolutionary may look wrong at first glance.
Meta asks court to intervene in $7 billion lawsuit over Facebook audience numbers
Says group is too diverse to be granted class-action status.
With Apple privacy protections hurting revenue, some companies are finding ways around it
ATT expected to cost Facebook $12.8 billion in coming year.
5 steps to make the most of your reporting and analytics
Ensure that your data provides you with actionable information to help guide your marketing efforts.
App opt-in rates climb despite Apple’s permission requirements
Rate hits 25%, up 9% since the release of AppTrackingTransparency feature.
5 proven ways to boost conversion rates in 2022
In this webinar, find new ways to engage with buyers and build relationships with top tier accounts.
Why your clients struggle with marketing reporting
Provide your clients with transparency and actionable reporting.
Top data and analytics trends for the digital-first marketer
In this webinar, Salesforce reveals insights from from 2,500+ marketers worldwide.
How do you prioritize measurement in a privacy-first world?
Listen in on the challenges and solutions to help you get ready for a cookieless future.
Marketing attribution: What it is, and how it identifies vital customer touchpoints
Here's why marketers need to know which channels and events contribute most to the bottom line.
Twitter and Talkwalker: Using cultural insights to execute your strategy
Join this webinar and learn how to transform cultural moments into winning strategies.
Most will stick with Google Analytics 4, but some are shopping for new platforms
Though only 12% of marketers we polled said they planned to explore other analytics platforms to use instead of GA4.
Snowflake launches Retail Data Cloud
Security features allow sharing data without movement and risk of revealing customer info.
Informatica launches retail-specific Intelligent Data Management Cloud
This is the first of Informatica’s data cloud platforms tailored to an industry, and retail is a good first priority.