Data
MarTech is your source for information on marketing data. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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How Sony Interactive Entertainment built a winning marketing data strategy
Sony Interactive Entertainment found ways to improve its data strategy in a transformed digital landscape.
What are the benefits of customer data platforms?
Here are the top benefits and capabilities professional services network PwC sees in CDPs.
How to measure content marketing ROI and ROE
Why Return on Effort is an essential metric for content marketers.
Infutor adds healthcare data to its consumer dataset
A partnership with HealthWise Data adds health and wellness propensities to Infutor's consumer datatset.
When cookies go away: Marketoon of the Week
There's bad third-party data out there, but also third-party data which does the job.
Take the lead in 2022 by building value and trust, one consumer at a time
In this live webinar, discover how you can deliver the experiences your customers want.
Good morning: Do you ever think about security?
Marketing may not own cybersecurity, but it does own a lot of interfaces with third-party vendors.
Why data compliance is more than consent management
Protecting customer data goes beyond basic consent management.
Google, Salesforce and others develop security baseline
A Minimum Viable Secure Product standard is designed to introduce a uniform security baseline when evaluating vendors and products.
3 ways marketing and sales teams can generate buyer interest
Generating buyer interest relies on the combined efforts of marketing and sales.
Facebook isn’t fazed: Thursday’s Daily Brief
Plus news from DocuSign, stats from Litmus and how to move to a first-party data strategy.
Microsoft buys IPaaS platform that integrates with Oracle, SAP
Acquisition of Clear Software gives Microsoft’s enterprise business customers more flexibility to create business apps.
Twilio launches new automation platform
The new offering drives value from Segment, the CDP Twilio acquired in October 2020.
Consolidate and personalize: A winning data strategy for CPG brands
To achieve reach and personalization, many CPG brands have to strike a balance between how they organize and how they act on their data.
Perion launches cookieless identity solution
A new audience targeting solution groups cohorts by common traits.
Different ways of seeing the customer: Friday’s Daily Brief
Digital transformation alters the way you see your customers, even if you see them in person.
How Discovery Plus markets complex streaming options to an international audience
The streaming network delivers automatic recommendations and notifications to a large, multi-lingual audience through orchestration platform Blueshift.
Old school email can still deliver: Wednesday’s Daily Brief
Plus the value of data, what DAMs can do for you, and the CDP marketplace.
The 2021 CDP marketplace is diverse
There are now three categories in the CDP marketplace says Real Story Group, although they do overlap.
Turning data into gold with the right data strategy
Data is worth its weight in gold to marketers, as long as it is managed and activated right.
Creative briefs: Marketoon of the Week
Can data and technology add some clarity to the process?
Clarity in an uncertain future: Cookies, privacy, and marketing roadblocks
A call for true personalization.
Looking for clarity on CDPs: Monday’s Daily Brief
Plus the latest on agile marketing and news from Coveo and Qubit.
Ethical data management is a win for marketers
Compliance with privacy regulations is important. But ethically managing data goes beyond that.
Customer journey orchestration
What is customer journey analytics and how are these tools helping marketers?
Adopting a customer journey platform that gathers, visualizes and analyzes data across all of your customer touchpoints can improve revenue and customer relationships.
Why identity resolution is foundational in modern marketing
Identity resolution is a critical component of any marketing campaign.
Keep control of your data: Thursday’s Daily Brief
There are allegations that Amazon exploited the data of other companies selling on its platform.
Don’t conflate CDP and CRM
David Raab of the CDP Institute says CDP and CRM should not be confused.
“I say CDP, you say CRM”: Wednesday’s Daily Brief
So long as you have unified customer profiles and can activate them, does it matter what the solution is called?
ActionIQ brings its CDP to healthcare
The enterprise CDP has completed the required HIPAA certification.
3 tips for winning with real-time, inventory-driven ads
Automating search ads is the secret to success against supply chain challenges, rising shipping costs, and pandemic pandemonium.
G2 adds high profile new ABM integrations
Demandbase, 6Sense, RollWorks and Triblio join the G2 ABM integration roster.
The top 4 data issues campaign managers face and how to solve them
Enable your marketing teams to be agile enough to react to real-time insights.
How to drive B2B revenue and relationships in a buyer-first world
Five principles for implementing a precision demand marketing approach.
Strategies to fuel your long-term growth
Register for this webinar and gain insight into what’s challenging your clients or fellow marketers and how to overcome them.
How to choose the best marketing analytics tool for the web
Discernment is important when choosing a marketing analytics platform.
Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief
With another independent CDP being acquired and integrated with a larger marketing suite, there are signs of a pattern.
Google delays the timeline for testing FLoC
A delay on testing until Q1 2022 may mean further delays in phasing out third-party cookies.