Data
MarTech is your source for information on marketing data. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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A watershed time for data management: Wednesday’s Daily Brief
Plus news from Innovid and Hootsuite.
The Real Story on MarTech: History lessons for CDP Buyers
The story of content management systems teaches valuable lessons for anyone evaluating CDPs today.
Fyllo teams up with Comscore to enrich data and unlock cannabis consumer engagement
"Mainstream" brands can target this growing cohort in a privacy-compliant way.
Snowflake goes all in on Unified ID 2.0
The cloud data platform joins Oracle, Nielsen and others.
Brand choice: Marketoon of the Week
Do customers really care what you do to gain their attention?
Seizing your data destiny: Google delays third-party cookie phase-out
As it turns out, third-party cookies are a tougher cookie than we thought.
FLoC and the future of audiences: Understanding the limits and capabilities of FLoC, FLEDGE and TURTLEDOVE
Advertisers can continue monitoring FLoC or its new replacement and experiment with it so they're ready to make the most of it the day 3rd party cookies stop working.
Google’s Pandu Nayak shares his roadmap for MUM
Google's new AI engine will help users get responses to complex queries with fewer searches.
The impact of mobile: Friday’s daily brief
Plus the AR wow factor for shoppers and news from Doceree.
Media business platform Maven adopts Verizon’s identity solution
Will seed Connect ID across a portfolio which includes Sports Illustrated and The Street.
Why marketers should pay attention to NFTs
The brands who are experimenting are discovering a new channel for creating customer loyalty … and a little bit of buzz.
Quality data, customer insights: Wednesday’s daily brief
Plus Microsoft Advertising expands Dynamic Remarketing beta.
Kantar acquires Numerator to hone North American insights
With this acquisition Kantar expands its consumer insights and analytics into North America.
Allant Group in data partnership with Adstra
The partnership aims at making data strategy and identity management execution more accessible to midmarket, growing companies.
How anthropology can drive insights from your customer data
Marketing is human. The data says so. And that means you need more than data science to understand your customers.
What does Apple’s email move mean to you?: Wednesday’s daily brief
Plus an OOH partnership and a President for Bazaarvoice.
Narrative partners with mobile data provider Complementics
Organizations, including big brands, are looking to buy and sell data, says Narrative CEO Nick Jordan.
Out-of-home VIOOH partners with Taptap Digital
VIOOH adds Taptap intelligence to its global OOH inventory.
Marketers react to the FLoC delay: Monday’s daily brief
Plus Mozilla's initiative to provide browser data for academic research.
Apple threatens email, Google eases back on cookies: Friday’s daily brief
Plus Integrate launches B2B events product.
Cookies get a stay of execution from Google
Deprecation of third-party cookies is pushed back to 2023.
Gen Z customers value individuality, price in purchasing
What are the other factors that drive Gen Z purchases?
What are you thinking? Brands would like to know
Opinion mining, sentiment analysis and the indispensable human touch.
33Across has a supply side plan to make unauthenticated traffic addressable
Their Lexicon identity graph is embedded in the ad exchange itself.
5 ways to transform your lead engagement and sales process
Align sales and marketing throughout the buyer’s journey.
Dun & Bradstreet revs up for the new B2B environment with ‘ABX’ platform
The BI veteran has been getting a make-over with a new Account Based Experience offering.
Google agrees to not favor its own products in commitments with UK regulator on FLoC
Depending on how the engagement plays out, this could mean that Google doesn't implement FLoC as quickly as anticipated.
Let’s go shopping — for more and better data
Work through these steps to ensure you have the data volume you need without sacrificing accuracy.
Making first-party data your first priority moving forward
The demise of third-party cookies brings the opportunity to close the gap in consumer insights.
Lotame’s Panorama ID wins more industry support
Company hopes to differentiate its solution from other high-profile identifiers like Unified ID 2.0, developed by The Trade Desk, and LiveRamp's Authenticated Traffic Solution.
Targeting younger audiences: Marketoon of the Week
Who gets left behind when marketers glorify youth?
Independent CDPs and what travel brands need to do: Tuesday’s daily brief
Plus automating the debt collection CX.
Fortune 500 secret: Consumer intelligence analytics drives every decision
Uncover, understand and predict consumer behavior about brands, their competitors and their categories.
Identity resolution + customer data platforms
Two integrations announced this week highlight how IR is becoming an essential element of other martech solutions.
Amazon Sidewalk is almost here
Should consumers opt out, and should brands keep their distance? What marketers need to know about Amazon's neighborhood takeover.
Conversational ABM: The love child of ABM and conversational AI
In this webinar, learn how to target the right customers with the right messaging at the right time, at scale.
Simplify your customers’ 360 journey with real-time data
The information customers provide can be endless and difficult to tap into.