How to make a holiday shopping campaign for low budget accounts
The unique constraints that small businesses face is why planning, knowing what you’re measuring and being intentional with your budget are so important.
Amalia Fowler is the director of marketing services at Snaptech Marketing. She manages a team of strategists who develop holistic digital marketing strategies for clients. Passionate about testing, marketing psychology and digital strategy, Amalia speaks frequently at industry conferences and events. Outside of marketing, she's a coffee, paddleboarding and Vancouver enthusiast. You can follow her on Twitter @amaliaefowler for all things marketing related.
Demystifying visibility metrics in Google Ads
Here are six metrics to help advertisers determine how often - and where in the SERPs - ads are showing up to help identify maximize growth opportunities.