Identity resolution
MarTech is your source for identity resolution content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and the identity resolution buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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How marketers can create a CX that respects consumer privacy
Successful CX strategies rely on privacy compliance and well-orchestrated marketing tools.
How brands can build digital resilience
Neglecting changes in digital environments will make it harder for brands to adapt.
How to future-proof your digital marketing strategy
Marketers need to develop digital strategies that can weather and adapt to our ever-changing world.
Infutor adds healthcare data to its consumer dataset
A partnership with HealthWise Data adds health and wellness propensities to Infutor's consumer datatset.
When cookies go away: Marketoon of the Week
There's bad third-party data out there, but also third-party data which does the job.
Perion launches cookieless identity solution
A new audience targeting solution groups cohorts by common traits.
DoubleVerify launches contextual advertising solution
DoubleVerify seeks to help publishers monetize their inventory by offering highly relevant topics to advertisers.
Why identity resolution is foundational in modern marketing
Identity resolution is a critical component of any marketing campaign.
Google delays the timeline for testing FLoC
A delay on testing until Q1 2022 may mean further delays in phasing out third-party cookies.
iOS 15 is out, but marketers can shake off the loss of email open rates
This is not a channel-ending event for email. Clicks and associated behavior on the website are better indicators of intent.
Automation, email, CRM among major marketing tools replaced in the past year
Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.
The Real Story on MarTech: Navigating the new world of consumer privacy
Start with an organizing framework to categorize and understand the issues, dynamics, challenges, and opportunities in such a way that you can take action.
Good human marketing: Wednesday’s Daily Brief
Plus news from Neustar and Drift.
Infutor announces partnership with AWS
Plus the selection of Nth Party as Infutor's data privacy workflow provider.
FLoC and the future of audiences: Understanding the limits and capabilities of FLoC, FLEDGE and TURTLEDOVE
Advertisers can continue monitoring FLoC or its new replacement and experiment with it so they're ready to make the most of it the day 3rd party cookies stop working.
Media business platform Maven adopts Verizon’s identity solution
Will seed Connect ID across a portfolio which includes Sports Illustrated and The Street.
Cookies get a stay of execution from Google
Deprecation of third-party cookies is pushed back to 2023.
33Across has a supply side plan to make unauthenticated traffic addressable
Their Lexicon identity graph is embedded in the ad exchange itself.
A roadblock for FLoC: Monday’s daily brief
Plus Apple's latest privacy move and its threat to email marketing.
Google agrees to not favor its own products in commitments with UK regulator on FLoC
Depending on how the engagement plays out, this could mean that Google doesn't implement FLoC as quickly as anticipated.
Choosing the right event to speak at: Thursday’s daily brief
Plus tracking script management, identity resolution, and — who broke the internet?
Lotame’s Panorama ID wins more industry support
Company hopes to differentiate its solution from other high-profile identifiers like Unified ID 2.0, developed by The Trade Desk, and LiveRamp's Authenticated Traffic Solution.
Identity resolution + customer data platforms
Two integrations announced this week highlight how IR is becoming an essential element of other martech solutions.