Marketers can operationalize customer feedback (whether you ‘own’ it or not)
Democratizing access to customer feedback is one of your most valuable assets in the feedback economy.
Leela is a marketing and sales leader with nearly 20 years of experience in a range of specialties including B2B marketing, customer marketing, content and social media marketing. Leela has held several executive marketing leadership positions for some of Silicon Valley’s leading companies including LinkedIn, Lever, PredictiveHire, OpenTable and now SurveyMonkey as chief marketing officer. Throughout her career, she’s lead teams responsible for strategically increasing employee retention, productivity and workplace diversity. Leela has spent a significant part of her career developing new and innovative ways to use marketing to help companies grow and maintain large recruiting efforts.
How likely is your sales team to recommend you to a friend or colleague?
If sales and marketing teams are going to win trust in a noisy market, we need to join forces in the only thing that matters – adding value for our customers.