Data
MarTech is your source for information on marketing data. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
Social now dominates $57.3 billion U.S. programmatic display market
In-app targeting that doesn't rely on third-party cookies has helped social (namely, Facebook) leap over open web programmatic buying.
DAA introduces CCPA opt-out mechanism similar to ‘ad choices’
The new tool will apply across all DAA participating companies.
Social shorts: Facebook gets a status monitor, YouTube adds Neilsen data to TV, TikTok hits 1.5 billion downloads
The social media marketing week in review: A round up of news and announcements you may have missed.
The MarTech Minute: Dreamforce highlights, Facebook F8 dates and Nielsen Global Connect’s new CMO
The marketing technology week in review: A round up of news and announcements you may have missed.
Paid search trends to watch for the 2019 holiday shopping season
Google Shopping will likely be the star of retail, and Maps will play a larger role for retailers with physical stores, but Amazon is poised to play the Grinch.
Sprinklr rolls out monster-size list of updates with Microsoft Dynamics 365, Trustpilot integrations
The company said its 2019 Fall product release includes more than 400 new features.
Google Ads intros ‘restricted data processing’ capability for CCPA compliance
Here's how to enable restricted data processing measures in Google Ads, Google Analytics and Firebase SDK.
GroundTruth offers automated store ‘visit optimization’ tool for self-service platform
Machine learning used to optimize for physical retail-store visits.
Stop managing your PPC campaigns the difficult way
It’s time to embrace easier, simpler and time-saving ways to manage and optimize your ads.
Episerver boosts dynamic content personalization with Idio acquisition
Idio builds on Episerver's predictive analytics capabilities for content delivery.
Performance marketing comes to television
Long a pure branding play, advertisers can now unlock television’s potential with Connected TV.
IAB publishes CCPA Compliance Framework technical specs
The IAB says these specifications are available for immediate adoption by publishers and tech companies.
NRF says 70 million consumers will shop online during Cyber Monday, predicts online holiday sales up 14%
More than 165 million people will shop during the five-day stretch between Thanksgiving and Cyber Monday, according to the NRF's survey.
Nearly half of businesses aren’t investing in personalization technologies despite citing customer experience as a top priority
Just 9% of DCX executives have rolled out personalization tools in their organization.
Verizon Media policy shuts down bot-controlled inboxes from reporting data
Significant changes in the email industry are shaping the dynamics between email service providers, deliverability companies and email marketers.
Make your remarketing more effective and less annoying with call tracking data
If your customers frequently purchase on the phone, you might be sitting on a goldmine of remarketing data.
CPG marketing platform Quotient buys location data provider Ubimo
The deal continues Quotient's evolution beyond its origins as Coupons.com
Jivox debuts first-party identity solution to power ad personalization
Hybrid cloud container technology allows data collection to reside on brand domains without third-party cookies.
How to avoid the creep-factor when building digital experiences powered by machine learning
The purpose of tech is to advance the human experience, not the other way around, says Katrina Taylor, head of user experience and product design for fashion rental site Armoire.
To gain actionable customer insights, ask the right questions
Tom Shapiro, CEO for Stratabeat, outlines the critical questions brands should be asking their customers to deliver valuable digital experiences.
Personalization gains wide adoption, but marketers can do better [Report]
While the right tools may be in place, marketers' use of individual data sources for personalization is low.
Adobe adds integration for Experience Manager and InDesign, aims to improve creative collaboration
The new feature connects DAM assets directly to InDesign, allowing marketers and creatives to work more efficiently on print and digital projects.
Why machine learning means proactive loyalty fraud prevention
Loyalty programs are big business for companies and a key target for fraudsters. Don't just wait for a hacker's attack before acting.
HubSpot acquires data synchronization platform PieSync
The acquisition seeks to address challenges for users such as managing data from multiple apps.
Lytics launches Salesforce Marketing Cloud integration for customer journeys
With the new integration, users can view customer insights and execute campaigns between Lytics and Salesforce Marketing Cloud.
Neura converts mobile-location data into time and consumer attention
The company announced its app for Salesforce Marketing Cloud and fully automated marketing using real-world behavioral insights.
TapClicks acquires client reporting platform Megalytic
Megalytic's reporting solutions will have access to hundreds of data connectors in the TapClicks Marketplace.
Parse.ly looks to solve content marketing attribution challenges
A conversions report details which content converts the most users, which content contributes to the most conversions and the types of conversions.
What Cision’s acquisition signals for customers, martech industry
The company, which has been on an acquisition spree, will go private under Platinum Equity ownership.
Holiday shopping to ‘peak’ early, be more mobile and less social — survey
Deloitte survey polled more than 4,000 consumers in the U.S. about intended holiday spending.
Amazon ad revenue tops $3.5 billion in third quarter, expecting strong holiday season
Ad revenue growth accelerated in the third quarter.
Want to connect with the Gen Z crowd? Don’t shy away from social issues
68% of 18 to 24-year-olds expect brands to contribute to society, finds a survey of more than 11,000 young adults.
Nearly 90% of consumers would choose ‘do not sell’ personal data under CCPA, study finds
Consumers age 18 to 34 are the most open to data sharing.
Screaming Frog releases SEO Spider version 12.0
The update adds PageSpeed Insights API integration and auto-saves.
Study: Which digital ad formats are most effective?
A Kargo study found no correlation between ad viewability and effectiveness.
MasterCard buys SessionM for tighter credit card-loyalty program integration
The deal will provide customer insights for personalized offers and targeting and enable closed-loop measurement at the point of sale.
IAB releases draft ‘CCPA Compliance Framework’ for comment
The Framework offers a contract to be used with "supply chain partners" as well as technical advice and other guidance.
B2B marketers look to match B2C in level of customer experience
Study says B2B marketers need to prioritize data governance to improve CX.
IAB: First-half 2019 online ad spending reaches $58 billion, but growth is slowing
Mobile ad revenues were $39.9 billion or 69% of the total.
Amazon keeps chipping at Google’s search ad dominance
The ecommerce giant has 13% of U.S. search advertising market and is the only top player expected to increase share in the coming years, according to new eMarketer research.