Data
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Google Analytics Android App Gets Complete Redesign For Mobile Devices
Google Analytics has released a new version of its Android App with a complete redesign built specifically for phones and tablets. The announcement says the new app includes visualizations that automatically resize to fit the user’s device screen size and orientation, along with side navigation to access reports quickly. Other updates include specialized reporting for […]
Using Indices For Digital Analytics: Opportunities And Pitfalls
It seems as though indices are everywhere these days as the entry-level insight tool of choice for digital analytics. It’s Marketing Analytics 101. But there is still some debate as to what an index is – and often, indices can be misused. But because each individual index can be used by marketers to help understand […]
Twitter Quietly Adds Website Analytics (& You’ll Love It)
Did you know you can see how your website is performing on Twitter? You can see all the tweets that link to your website, whether or not they include your @username. You can see tweets that link to any specific page on your website. You can see how often Twitter users click on links to […]
Remarketing For Search: Approaching The Promise Of Digital Marketing
Good fishermen know where the fish are… so why is it that good marketers don’t always know where the best consumers are? Despite massive advancements in targeting, tracking and user insights, John Wannamaker’s adage — “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” — may still […]
No Data For You: SEO Experts Offer Opinions On Google’s Move To Withhold Even More Search Term Data
Google quietly confirmed earlier this week that it would be encrypting all search data, regardless of whether a user was signed in or not. The company offered the following statement to clarify their sudden decision to withhold the data: We added SSL encryption for our signed-in search users in 2011, as well as searches from […]
The Digital Marketing Analysis Tree: Understanding Root Causes
I recently read an excellent article in the Harvard Business Review about how data-driven individuals think and act. Some of the key traits described in the article apply not only to researchers, but to anyone involved in analysis and decision making. According to the author, data-driven individuals: Make decisions at the lowest possible level Bring […]
Who Are The 15 Percent Of Adults Who Don’t Use The Internet?
According to new survey data from the Pew Research Center, 15 percent of US adults don’t use the Internet or email. If there are roughly 250 million adults in the US, that would mean just under 38 million people are “non-Internet users.” Pew’s survey data reflect that most of the non-Internet users are over 50 […]
Content Marketing: 3 Tips To Beat The Volume Game
When a competitor clearly dominates — whether it’s because of their size, speed or cunning — it’s futile to try and beat them at their own game. Instead, you need to consider other ways to gain advantage. And that’s exactly what some brands should do to beat the content marketing volume game. A Content Deluge […]
Survey: 46% Of Marketers Have Content Marketing Strategy, Only 25% Track Social Media Results
A new survey from content marketing provider Skyword found that nearly half of the respondents polled have a formal content marketing strategy, but only 25 percent are measuring the results of their social media content marketing efforts. Conducted by Unisphere Research, the survey included 217 participants from the readership base of CRM Magazine and EContent Magazine, […]
Less Than Half Of Digital Marketers Say They Are Highly Proficient At Digital Marketing
In a somewhat sobering poll of 1,000 US marketers, just 48 percent of those who identified as “digital marketers” said they feel highly proficient in digital marketing. And they think even less of their cohort: only 40 percent think their team colleagues are highly proficient in digital marketing. The study, titled Digital Distress: What Keeps […]
AdStage Aims To Bring Cross-Channel Ad Management To SMBs, Launches Partnership With ReTargeter, Unbounce And Others
Kenshoo, Marin and Adobe: watch out, AdStage has you in its sights. Today at Advertising Week in New York, AdStage announced new efforts to loosen enterprise’s grip on ad tech and give SMBs equal access to the benefits of an ad management platform. “We were frustrated by enterprise ad tools that locked out the bulk of advertisers […]
Here Comes “100% Not Provided,” As Google Begins Encrypting All Non-Paid Searches
Ever since Google began encrypting searches for signed-in users two years ago, publishers have wondered if when we’d get to a “100% Not Provided” world, where all search terms are withheld by Google. It looks like that day may soon arrive, thanks to a new change at Google. Google has confirmed that it has begun […]
Are Your Local PPC Ads Really “Local”?
Paid Advertising Platforms are growing exponentially on what seems like a weekly basis. What once was Keywords + Ad + Bid = Money has now become a full-time job. Bid adjustments, rules, remarketing, extensions, day-parting, local or geographic targeting, modified broad match, and more — the vocabulary alone is a struggle for small business owners […]
Is Your Site Foreign To Visitors? How To Present A Tourist-Friendly Experience
You’re being tested. Right now. You’re being probed and compared and measured and documented. Would you like to know your results? Having spent the past week in two foreign (to me, at least) cities — Frankfurt and Stockholm — I’ve tackled the challenges they presented with a mix of science and creative abandon. I’ve been […]
Brandwatch’s Vizia Gives Brands A New Tool To Run Social Media Command Centers
Brandwatch, a provider of social media monitoring tools, has launched Vizia, a new social media analytics solution that displays real-time data on multiple screens. Brandwatch is billing their latest offering as, “a reinvention of the traditional social media command center.” “It’s not only supported by advanced analytics that delve into the most relevant business insights, […]
Adobe Adds Dynamic Tag Managment To Adobe Marketing Cloud
In July, Adobe acquired tag management technology Satellite. Today, the company announced the integration of that capability into its marketing hub Adobe Marketing Cloud, which already includes such as Analytics, Target, Media Optimizer, Experience Manager and Social. Like other tag management solutions, the Satellite technology consolidates tracking code for various analytics, advertising and marketing services. […]
B2B Marketing Platform Bizo Launches “Full-Funnel Analytics” For Display Advertising
B2B marketing platform, Bizo, has launched Bizo Full-Funnel Analytics, new attribution reporting in the Bizo Marketing Platform, to help marketers track and measure the impact of their display advertising campaigns. According to the company, the Bizo platform includes proprietary data on more than 85 percent of the US business population and 120 million professionals worldwide. […]
Google Analytics To Cease IE8 Compatibility By End Of 2013
Google Analytics announced today that it will not be compatible with Microsoft Internet Explorer 8 by the end of this year. According to the announcement the company is, “Deprecating official compatibility of Google Analytics with Microsoft Internet Explorer 8 (IE8) at the end of 2013.” Google says it wants to focus its energy on new […]
IBM Launches Digital Marketing Network, Offers Single Tag Integration With 100+ Vendor Partners
IBM has launched the cloud-based IBM Digital Marketing Network to give clients easy integration between more than 100 ad tech vendors. The network allows organizations to share analytics data with their other advertising and marketing solutions to inform media buys based on individual buyer behaviors in real-time. The network harnesses Digital Data Exchange, IBM’s tag management […]
Amazon And eBay Same Store Sales Growing Faster Than Overall Ecommerce
ChannelAdvisor’s August report on Same Store Sales (SSS) shows that, despite slight dips from July, Amazon and eBay continue to show stronger growth than the ecommerce market as a whole. Amazon SSS rose 24 percent in August while eBay SSS increased by 19 percent, compared to 16 percent growth for overall ecommerce (excluding travel) in […]
How To Create Interactive Charts In Excel
Continuing with my dashboard series that began on Search Engine Land and continued over to Marketing Land when the entire analytics column migrated to Marketing Land, this post is going to talk interactive charts. When you’re creating a dashboard, real estate is minimal, so you find ways to consolidate your data and allow the dashboard […]
Adobe Target Overhaul Aims To Simplify Web And Mobile Testing Efforts
Adobe has announced a major update to its testing platform Adobe Target. The new features are designed to make it easier for marketers to launch tests targeted at specific audience segments across their digital properties, including websites, email, mobile sites, and mobile apps. The update supports touch for use on mobile devices. In the new […]
Marketing Metrics & Quantum Physics
Sitting at the airport the other day, trapped by an indeterminately delayed flight, I picked up a copy of Scientific American. After all, for all the talk of science in marketing, it’s always good to get a glimpse of science in science for comparison. I ran across an article on quantum physics with the intriguing […]
My Date With Big Data
I recently closed the doors on my company, a social media analytics start-up. As soon as I dispose of my house, cars, and other major worldly possessions, I’m heading out for some extensive travel to far-away places (a mid-life gap year, if you will). And on the threshold of these major changes, I can’t help […]
Google Adds AdSense Revenue As A Testing Objective In Content Experiments
Google announced today the addition of AdSense Revenue as an experiment objective in Content Experiments. The addition allows AdSense publishers to run A/B tests on Google Analytics Content Experiments Platform that focus specifically on increasing AdSense revenue. Publishers must link their Google Analytics accounts to AdSense accounts in order to use Content Experiments. Once the […]
The Hidden Secrets To Improving Attribution Models
Attribution is one of the most heavily discussed and debated topics among digital marketers. Interestingly, a recent study conducted by eConsultancy found that only 54 percent of companies are yet using any form of marketing attribution. The reasons for this vary, and they range from staffing to cost to time. Add to that the complexities of […]
Call-Through Rate: Key Mobile Ad Performance Metric
With as many as 60 percent of all mobile local searches leading to consumer action within the day (depending on the category), mobile consumers are ready to connect with businesses. While calls are a de facto consumer response for smartphones (it is, after all, a phone), only a small number of mobile marketers are tracking […]
How To Design A Landing Page That Converts
As marketers, getting quality traffic to our websites has never been easier. We have SEO, PPC, social media, email marketing, display ads, photo marketing, mobile ads… and the list keeps growing. Consumers, however, are learning to automatically tune out anything that isn’t interesting. This drives businesses to spend even more, becoming more creative and pulling out […]
Digital Marketing: The Past, Present & Future
In recent years, marketing has changed dramatically. Back in the old days, one annual planning meeting to create a go-to-market strategy, marketing plan and budget used to be sufficient. Today, marketers adjust course frequently and modify plans according to real-time customer insights, new media, emerging channels and technology. Unfortunately, even the most nimble marketers today […]
Is Your Marketing Program Ready For Holiday?
Q4 is closing in and retailers are bracing for yet another record-breaking onslaught of promotions, traffic, sales and revenue that will make or break the business calendar. With the end of back-to-school comes the inevitable code freezes and holiday lockdowns. So while production teams audit for site stability, scalability and vulnerability, there’s no better time […]
4 Must-Know Facts On Product Listing Ad Mechanics
Google’s Product Listing Ads (PLAs) have rapidly gained market share since being introduced last year, and PLAs are now well established as an integral part of retail marketers’ pay-per-click (PPC) strategies. This rapid growth has been fueled in part by the improved performance of PLAs over traditional text ads. However, the increased spend has also […]
White Papers & Sponsored Email Are Top B2B Content Marketing Lead-Gen Tactics [Study]
Content marketing comes in many forms, but white papers and sponsored email are the two top tactics for B2B lead-generation according to a new Business.com report published this week. Business.com surveyed more than 500 of its active pay-per-lead advertisers in May, asking a variety of questions related to lead generation tactics and strategies. Respondents came […]
Forecast: Mobile To Be 48 Percent Of Display Revenue By 2017
Data aggregator eMarketer has published a revised set of ad-revenue forecasts with an emphasis on mobile. The firm projects that mobile advertising will account for an increasing share of display revenue and represent nearly 50 percent ($14.5 billion) of all display advertising by 2017. Google will capture more than 50 percent of global mobile ad […]
Page Speed Matters! Why You Need to Improve Yours Today
Pizza! My three-year-old daughter loves it — which is why the delivery guy knows exactly where our house is. But… if it takes too long to arrive, she’ll quickly move on to something else more readily accessible. Speed clearly plays an important role in her user experience — much as it does for the digital […]
Smartphones Driving Nearly Twice The Commerce Of Tablets — comScore
Every report I’ve seen comparing conversions on PCs, smartphones and tablets shows tablets as having much higher conversion rates than smartphones. Part of the reason is that people rarely complete transactions on their smartphones — they tend to buy later on PCs or tablets or offline. That’s why it’s both interesting and curious that comScore […]
5 Ways To Turn Number Vomit Reporting Into Valuable Business Action
Number vomit. Ugh. It wastes more of my time than anything else during the work week. (With the recent exception of Candy Crush. I mean, are you kidding me with that game?) It appears in many different forms: weekly search reporting, dashboards created to make C-level folks feel like they know what is going on, […]
Facebook Driving More Than 2x Twitter Traffic To Parse.ly’s News Clients
Facebook is far and away the top social network driving traffic to some of the biggest online news and media websites, sending them more than twice as much traffic as second-place Twitter. That’s according to the Authority Report from Parse.ly, a company that counts the likes of Reuters, The Atlantic, Mashable, The Next Web, US […]
Report: 80 Percent On Broadband, 3 Percent Still Dialing Up
According to new data out this morning from the Pew Research Center, 70 percent of American adults have “broadband” at home. (Broadband speeds aren’t defined in the report.) Three percent of US adults are still on dial-up. There are a great many so-called broadband connections that are pretty slow. But that’s another discussion. As with […]
How To Get The Most Out Of Your Customer Analytics
We marketers love our data. What surprises me is the percentage of us ignoring one of the most valuable data sources we have available to us — our customers. Too often, we mistake our site visitors for our customers. While site behavior is important, it’s not all our customers have to tell us. The rise […]
Google Analytics Email Marketing Dashboard For Beginners
I received an email from an online retailer today that was a hot mess. It had no text, only one gigantic image, and the image had no alt text or anything to indicate what the email was about before I consented to loading the image. Fail — major fail. With the sophisticated software and programs […]