Data
MarTech is your source for information on marketing data. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Facebook updates terms and data collection policy to be more ‘clear’
While intended to make data collection policies easier to understand, it's not clear how many users will take time to read and understand them.
Facebook booting data brokers, simplifying privacy tools to bolster user confidence
The company is turning off 'Partner Categories' and adding privacy shortcuts.
Facebook: We’ll implement GDPR privacy protections globally
The company's public commitment puts pressure on others in the US to make the same pledge.
Smart marketing still hinges on humanity, not technology
As exciting as technological developments may be, contributor Mike Sands urges marketers to keep their eyes on their customers.
Facebook CEO Mark Zuckerberg will testify before Congress next week
The social media company and its CEO continue to face increased scrutiny in the wake of the Facebook/Cambridge Analytica debacle.
Decibel launches a Score for digital experience
The new platform tracks behavior and ‘states of mind’ to arrive at a number from 1 to 10, as a new kind of experiential KPI.
Facebook CEO Mark Zuckerberg says the company does not plan to apply GDPR globally
The news comes despite a January announcement of a global privacy center. The beleaguered CEO says the social network 'wanted to extend privacy guarantees worldwide in spirit.'
Much ado about data
Columnist David Rodnitzky explains why he believes the latest Facebook privacy scandal may be overblown.
ContentSquare’s new integration with Adobe Analytics lets marketers know which page elements perform best
The Paris-based firm says this integration offers the most detailed insights on page components to users of Adobe’s marketing tools.
Springbot opens a customer data co-op for retail SMBs
The new Exchange enables lookalike matching, followed by a drip email campaign for prospects.
Google Surveys now available in more than 50 countries
Companies can use the free or enterprise paid version to collect consumer insights in more countries.
Delivering optimized media-rich content for mobile
We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase was made popular nearly 100 years ago in an article about the power of images in advertisements, and the sentiment rings just as true in today’s always-on digital age. […]
Thinfilm provides first NFC-for-engagement data to Adobe Analytics
The NFC tags, placed on products, can help deliver product info to smartphone-bearing shoppers.
Senate Judiciary Committee asks CEOs of Facebook, Google, Twitter to testify on privacy
Despite the outrage, it's unlikely that Congress will actually do anything.
For all the procrastinators, here’s some GDPR triage
If you’ve been slow to comply with the EU’s personal data requirements -- or if you don’t know where to begin -- here are a few suggestions.
Tips for measuring marketing impact to prove ROI
Contributor Kristie Colby explains how to align your systems so that you can track prospects' interactions all the way to the sale and beyond.
Report: EU to introduce amendments extending consumer protections to free services such as Gmail and Facebook
Services that use consumer data as payment would be subject to penalties in line with GDPR.
Marketers, here’s how to understand what’s really behind your mobile ad visits metric
Contributor Gladys Kong demystifies store visits metrics and the various ways they're compiled, so you know the important questions to ask your vendors.
SEO Ranking factors panel: SMX West session recap
Contributor Eric Enge recaps the controversial takeaways and interesting marketing tips from the SEO Ranking Factors session at SMX West.
Report: Product discovery, not payments, the real m-commerce bottleneck
Product discovery and browsing cited by consumers as the main barriers to buying on smartphones.
Salesforce buys MuleSoft and adds an Integration Cloud
The $6.5 billion acquisition means that the CRM is now firmly in the business of Integration-Platform-as-a-Service.
Facebook’s Zuckerberg finally responds to Cambridge Analytica scandal, announces changes
Says apps will be audited, sets new restrictions on apps' data access.
What is privacy by design? A deeper dive into this GDPR requirement
Experts agree that integrating privacy principles into the development phase makes sense for businesses and their customers.
US Senators call for more Congressional involvement in wake of Facebook, Cambridge Analytica debacle
Senators Cantwell and Young said Facebook CEO Mark Zuckerberg should testify on Capitol Hill about where technology is headed.
Barometric unveils its attribution service for snail mail
The measurement service matches street addresses to devices and monitors those devices’ online activity after the mailing.
New report: Correlation between high-performing retailers & higher investment in consumer data
Salesforce and Deloitte's report says retailers without strong data management strategies will be left behind.
Objection.co’s Sparky bot/service finds reasons why bad reviews should be taken down
The LA-based startup says this is the first automated service to help find violations of Terms of Service in the content of negative online reviews.
DatavizVR rebrands as 3Data, adds new features to its VR data visualization tool
The new platform provides a way to show stakeholders and C-level execs data in an immersive environment.
Facebook suspends firm that exploited its data to support Trump election effort
Cambridge Analytica and others accused of violating terms and illegally using personal data to fuel a "culture war in the US."
The MarTech Minute: Outbrain partners with MapR, Tapjoy launches studio and a lot of exec moves
The MarTech week in review: News and announcements in marketing technology this week that you might have missed.
New report: Ad fraud down due to advertisers’ demands for transparency
Video tech company Extreme Reach's report also says that advertisers are moving away from click-through metrics in favor of completion rates.
Datorama’s new LiteConnect automatically generates an interactive dashboard for standalone data
Employing the platform’s AI, the new feature lets marketers quickly analyze new data sets outside the overall campaign model.
You vs. data: Where people fit in modern retail marketing strategy
Contributor Steve Tutelman advocates for three important attitude shifts that can enable your organization to use data efficiently and effectively.
6 reasons SMBs should adopt marketing automation early
Early-stage businesses often mistakenly believe that data-driven insights are for bigger, more well-established players. Contributor Nandini Rathi explains why you should start small & scale up.
SRAX readies its BIG platform so users can make money from their data
The new service offers data management, transparency and sales and attempts to make users beneficiaries of their own info.
OneTrust adds GDPR consent tool to its suite of compliance products
The Universal Consent and Preference Management tool helps companies manage consent directly at the points of integration.
GroundTruth adds ‘pay per SKU’ model to its performance location products
Targeting CPG brands, it only asks them to pay for actual in-store sales.
Evident Proof launches blockchain-based service for ‘immutable proof chains’
Co-developed with Microsoft UK, it is designed to generate legally viable certificates that can back claims of product origin, machine maintenance or 'forgotten' personal data.
Building a learning agenda into your marketing program
Of course you want to learn from your marketing tests and experiences, but contributor Jose Cebrian contends you must plan ahead to ensure your learnings are applicable going forward.
1plusX adds search-like keyword targeting to its DMP
The Zurich-based company employs machine learning to predict which consumers might be appropriate for a given set of terms.