How to increase B2B form submissions through conversion testing
Contributor Abraham Nord looks at four tests that illustrate how improving the online experience can lead to dramatic increases in conversion rate and lead results.
As head of the Conversion Improvement department at SmartSearch Marketing, Abraham leads landing page testing strategy, implementation and analysis along with client communication and delivery. Abraham brings 8+ years of experience in conversion improvement, landing page testing and usability with a specific focus towards B2B and business with a complex sale. Prior to joining SmartSearch Marketing, Abraham successfully ran his own ecommerce site and holds a bachelor of fine arts in painting along with a degree in web design and interactive media. Abraham currently resides in Denver, CO and enjoys spending time with his family, camping, hiking, playing tennis and online gaming.
Achieve big testing wins by analyzing results by device type
Responsive design sites utilize the same HTML for users, regardless of device -- but that doesn't mean that all users are getting the same experience. Columnist Abraham Nord shares a case study in which segmenting results by device type provided insights that led to a significant conversion boost.
7 tips to generate more leads on mobile devices
When adapting your pages for mobile devices, you need to consider the mobile user's mindset. Columnist Abraham Nord shares tips for increasing mobile engagement and conversions.
The Pros And Cons Of Responsive Design
When you're developing your web site and landing page strategy, there are three well-traveled mobile-friendly routes. Columnist Abraham Nord explains each of the approaches and details the potential consequences of following them.
5 Compelling Reasons To Launch B2B Mobile Landing Pages Now
For everyone from business executives to teens, mobile devices facilitate a significant portion of communications and media consumption today. Yet, even as mobile devices become increasingly saturated into our everyday lives, mobile still remains a challenge for many B2B Web designers and online marketers. Most marketers do not actively employ mobile landing pages as a part […]