Countdown to compliance: What marketers need to know before the GDPR deadline
As May 25 approaches, contributor EJ McGowan suggests three important tenets to keep in mind while revamping your data practices.
The challenges email marketers face in 2018 and how to overcome them
Contributor EJ McGowan shares what roadblocks email marketers are hitting and offers suggestions to improve content, integrate with other channels and keep ahead of legal problems.
GDPR-ready? How US email marketers can avoid hefty new EU fines
This coming May, companies across the globe will be expected to comply with stiff European Union privacy rules. However, many email marketers on this side of the Atlantic remain in the dark regarding new European standards.
Forging customer connections in a privacy-obsessed world
Marketers today typically have access to a wealth of data about their customers and prospects, but that doesn't mean it's a free for all. Contributor EJ McGowan advises how marketers can deliver personalized content while respecting customers' privacy concerns