Bryson Meunier is the SEO Director at Vivid Seats, is an SEO veteran with more than 14 years experience both agency and in-house, and is a thought leader in permission marketing as a columnist and a frequent speaker on SEO and mobile marketing.
Not sure how to optimize your webpage for voice search? Contributor Bryson Meunier lists 12 'how-to' tactics and suggests two of them are the real workhorses in driving traffic to your site.
Columnist Bryson Meunier argues that by understanding the nuances of voice search, marketers can do a better job of helping searchers find exactly what they're looking for when they're asking for it by voice.
There are many good reasons to recommend responsive design to a client or to your company, but achieving better search results isn't among them, argues columnist Bryson Meunier.
Sometimes, it can be tricky to determine which mobile configuration a site is using. Thankfully, columnist Bryson Meunier shares several methods for discerning responsive and adaptive sites.
Columnist Bryson Meunier suggests that mobile page speed, while good for conversions and customer retention, might not be doing much for your mobile search rankings.
Columnist Bryson Meunier discusses how the rise of digital assistants will impact how search engine optimization is performed.
As more and more people use their mobile phones to do everything, including search, columnist Bryson Meunier says, it's no longer possible to treat mobile as a separate niche of SEO.
How do you go beyond being just mobile-friendly to become mobile-first? Columnist Bryson Meunier talks to three leaders in the space to gain some insight.
Sure, paid search on mobile has grown. But if you're thinking of cutting your organic search budget for mobile, columnist Bryson Meunier urges you to reconsider and focus on increasing your overall traffic.
Are you doing mobile SEO the right way? Columnist Bryson Meunier outlines the key elements that will help drive more organic mobile search traffic to your content.
As mobile search continues to evolve, columnist Bryson Meunier lays out what you should expect in the coming year to stay a step ahead of the competition.
How does Google’s Accelerated Mobile Pages Project impact marketers? Columnist Bryson Meunier delves into what CMOs need to know about the new initiative.
If you think having a mobile-friendly site is all you need for mobile SEO, think again. Columnist Bryson Meunier explains how businesses can go beyond just being mobile-friendly.
Columnist Bryson Meunier explains why for skilled SEO practitioners, responsive design may have the most risks.
A month into Mobilegeddon, columnist Bryson Meunier examines five sites hit hard by Google's mobile update, and five queries that still need work.
Contributor Bryson Meunier admits there are good reasons to not yet have a “mobile friendly” label in Google search results. But procrastination is not one of them.
Contributor Bryson Meunier suggests the percentage of sites you believe are adopting responsive design may be greatly exaggerated.
Industry leaders in digital marketing have long called for an increased focus on mobile. But columnist Bryson Meunier notes that these companies may not be practicing what they preach.
Are you taking advantage of location-based mobile marketing? Columnist Bryson Meunier notes that there are plenty of opportunities out there!
If the enemy of your enemy is your friend, advocates and opponents of responsive web design must band together to oppose the encroachment of mobile apps.
More than ever, searchers are coming across your listing on a mobile device. Columnist Bryson Meunier explains how to convert those searchers into buyers.
No one applauded louder than I did when Google introduced their warning in search results for faulty redirects in June of this year, and then, warnings for Flash earlier this month. It’s definitely a step in the right direction for Google — and for searchers, who have had to endure less than usable mobile search results […]
A digital marketer's bible for keeping on top of the latest news, trends and tips in the mobile search world. Discover mobile experts to follow, publications to read, mobile SEO tools to use and additional mobile marketing resources.
Last month, we discussed what we can learn about mobile searchers from Google’s redesigned keyword planner, including that mobile searchers are often local searchers and that most of them use “near me” instead of “nearby.” This month, I want to give you three specific ways you can use the new Keyword Planner data to help […]
If you were to ask the question posed by the title of this article a month ago, the answer would be: nothing. Unfortunately, when Google sunsetted the Keyword Tool and replaced it with Keyword Planner in July of last year, one of the things marketers lost was the ability to see traffic by device. But […]
If you’re lucky enough to be a huge brand marketer with unlimited budgets, what I’m about to say probably doesn’t apply to you. You have the good fortune to focus on providing not only a phenomenal mobile website experience, but a great experience in mobile apps, as well. Not or, but and, as it should be. […]
Okay, so the title’s not as catchy as James Carville’s famous rallying cry or even Aaron Strout’s recent usage of it on Marketing Land last week. And I don’t think Mr. Strout — or anyone who holds the opinion that mobile-focused marketing is only possible at the expense of having a good user experience across all […]
We know 2013 was the year that Google finally started to improve the smartphone search experience, warning webmasters and marketers about things that make a site less usable for smartphone users — like Flash, faulty redirects, slow loading pages and so on. I know sites can be difficult for mobile searchers to use, regardless […]
It’s 2014, which means we are officially one year away from the year that Kelsey Group predicted mobile search will eclipse desktop search. Are you making your mobile resolutions to ensure you’re ready for when that time comes? 2013 In Review Hopefully, you were with us last year as well, when we used this column […]
Even though I made a resolution at the beginning of the year to stop talking about responsive web design and SEO, many readers asked me to keep it up, so I did, in a pretty big way. Being a digital marketer I keep track of social engagement of the articles that I write, and use […]
Like most white hat SEOs in our industry, I respect and appreciate what Matt Cutts has done for SEO. So much so that, though I’ve never met the man, I recently donated to help him fight Cancer in the Dana Farber Boston Marathon challenge (you should, too). More than anyone, he has been a tireless […]
In June of this year, Google announced it would be adjusting search rankings appearing on smartphones based on how well the site in question handled the mobile user experience. The company didn’t say exactly when these changes would be rolling out, but only said it planned “to roll out several ranking changes in the near future […]
Kudos to all of you smart marketers for keeping me on my toes. At SES San Francisco last week, I was asked three good questions that I hadn’t heard before and wasn’t really prepared to answer. The title of this post is one of them: When it comes to SEO, is adaptive Web design or […]
One of the advantages of writing this column at Marketing Land now is that we can focus on any aspect of mobile marketing that interests us — not just mobile search. So in this column, I’d like to focus on everyone’s favorite scannable 2D bar code — the QR code — and explain why I […]
Since Google announced its most recent smartphone ranking changes last month, I’ve seen a number of commentators online saying that Google will penalize you if you don’t use a responsive site. This isn’t the case. I’ve gone over many of these issues in detail in past columns, but here’s a short rebuttal for those of […]
For nearly eight years now, I’ve been talking to marketers about the value of presenting usable content to mobile users. Throughout that time, there have been naysayers (of course) who were reluctant to recommend creating mobile-friendly content because Google didn’t seem to prioritize the experience of accessing content on a mobile device. I’ve heard everything, […]
I know I said I would have mobile SEO case studies this month, but I’m postponing that a month so I can discuss two tools that will soon turn the mobile SEO world on its head: Google Keyword Planner and Bright Edge Mobile SEO. Google Keyword Planner I’ve spent a lot of time in this […]
I recently began teaching a class in mobile content marketing for MarketingProfs University, taking over for the user experience expert and content strategy pioneer Karen McGrane. At the time, her book, Content Strategy for Mobile, had not yet been released, so I relied on other resources when putting together material for the class. First I gathered […]
Many times after I’ve spoken on mobile search or mobile marketing, I’m approached by someone in B2B who is wondering if mobile search is just a B2C phenomenon, or if it’s something that B2B organizations can benefit from as well. My answer, always, is: yes, mobile search and mobile marketing are just as relevant to […]
The title of this article is my opinion, but also the opinion of the founder of responsive web design. At the end of his book, Responsive Web Design, Ethan Marcotte says very clearly, “most importantly, responsive web design isn’t intended to serve as a replacement for mobile web sites”. He really leaves it up to […]