Data
MarTech is your source for information on marketing data. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Now that GDPR is here, what do US companies do if they have a breach?
Though enforcement is unclear and state laws vary wildly, companies in the US should report GDPR breaches to their local DPA with 72 hours. Probably.
California lawmakers approve highly contested new data privacy rules, staving off a November ballot initiative
The legislation echoes GDPR and affords consumers greater control of their personal data.
It’s time for the brand promise to evolve. Again.
Contributor John Nardone explains how being an empathetic marketer can help you with everything from managing data to conceiving of dynamite creative.
Neura and In Loco are launching new efforts to tap the real world for targeting
These startups are pointing to ways in which the Internet of Things, data mashups and predictive inferences are helping marketers move beyond online indicators.
Struggling with ABM? 7 practical ways to create value now
Getting started with ABM isn't as difficult as it seems. Contributor John Steinert lists ways you can jump-start the transition from traditional demand-gen marketing.
Blockchain powered Killi wants users to ‘own their identity,’ make money from brands
App wants to bring full transparency and consumer control to data collection on behalf of brands.
Facebook enables marketers to set up app event tracking without having to add code
The Codeless Event Setup feature in Facebook's SDK Marketing kit gives marketers a point-and-click tool to track app events.
The myths that keep you from winning on Amazon
If you're still hanging onto best practices from years gone by, contributor Andrew Waber says it's time to let go if you want to improve your performance.
How to create, operationalize and maintain a target account list
The target account list forms the foundation of Account-Based Marketing. Contributor Peter Isaacson explains different approaches and ideas you can employ for assembling this key strategic element.
Kiip undertakes ‘first’ blockchain-recorded mobile ad campaign
The mobile marketing firm is now writing an Anheuser-Busch audit trail to a public blockchain, where all stakeholders can view all the data.
Turning Your Data Into Compelling Stories – SMX Advanced Recap
Want to know how to turn unorganized data into compelling presentations? Contributor Keri Morgret recaps three SMX Advanced speakers as they share how to transform data into valuable insights.
Report: Marketing leaders aren’t keeping up with the speed of data
The Forbes Insights/Treasure Data survey found that only 13 percent of marketers consider their companies 'leaders' in leveraging customer data.
Reverse-engineering GDPR: Why our intentions shape our reality
Contributor Kristoffer Nelson suggests you learn to stop worrying and love GDPR, because the new consumer-friendly data environment is here to stay.
Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads
YouTube's new creative suite -- which includes Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing -- is still in beta.
After data leak, 3 of 4 US carriers vow to stop selling user location to third parties
The widespread use of location in the third party data ecosystem is almost completely opaque to consumers.
Why your marketing performance problem is really a measurement challenge
Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value audience, execute relevant and creative campaigns, and voilà, results and growth for your brand, product or service. But setting your marketing team up for success is tougher than ever. One reason is that, […]
Evrythng launches a blockchain-utilizing orchestration hub for consumer products
The hub is designed to support tracking of product origins, unique product identities and user rewards.
Martech + Ad tech, Part 1: The tools to transform insight into action
Navigating the convergence of martech and ad tech isn't for the faint-hearted, but contributor Jose Cebrian describes the possibilities now arising.
The MarTech Minute: IAB Tech Lab updates VAST, 4C adds ex-Verizon exec to its board & a slew of new hires
The martech week in review: News and announcements in marketing technology this week that you might have missed.
This week in GDPR: OneTrust reports high usage of its DSAR tool, Altify updates its platform & more
A weekly wrap-up of how companies are adapting to the new General Data Protection Regulation
Clarip wants to make GDPR compliance perfectly clear
The company's privacy suite helps businesses comply with the European legislation and can give social media admins tools to manage third-party advertisers on their pages.
Placed launches TV screen-to-store offline attribution
Scale and off-the-shelf availability make the product unique, says CEO David Shim.
How mid-size companies can adopt the enterprise mindset to win accounts
How can you step up your marketing efforts and punch well above your weight class? Contributor Sonjoy Ganguly says it's all in the strategic approach.
Ericsson ad division says carrier location data provides it with competitive advantage
The company verifies its own location data by matching IDs against mobile carrier data sets.
Google bows to publisher pressure to uncap vendor limit for its CMP, Funding Choices
Publishers can now gather consent for an unlimited number of adtech vendors across their supply chains.
Google’s new manifesto says AI will be used to benefit society
The company says it won't develop AI applications "that cause or are likely to cause overall harm."
This week in GDPR: TrustArc expands its channel program, Qualys adds new functionality to its SAQ cloud app & more
A weekly wrap-up of how companies are adapting to the new General Data Protection Regulation.
The procrastinator’s guide to GDPR compliance
If you're among the companies that have yet to get their data house in order, contributor Doc Sheldon can help you avoid possible stumbling blocks.
ConDati’s new analytics platform combats the problems associated with siloed data, promises to save businesses time and money
The company says it is 'the first truly modern marketing analytics platform, providing real-time understanding of campaign performance.'
JLINC launches an open consent-managing protocol
Under this approach, a user manages permissions to personal data via Information Sharing Agreements with vendors.
UK-based Volume releases tool for marketers to train NLP engines
QBox helps marketers figure out any category confusion in the models used by leading Natural Language Processing engines.
EU ruling on the responsibility of Facebook admins to collect data may have far-reaching consequences
The German courts upheld a 2011 local DPA decision that would require page admins to act as separate controllers of the same data collected by Facebook.
The story of data, Part 5: Where are we going?
With AI and machine learning, algorithms and emerging tech, the sky -- beyond the cloud -- is the limit.
Customer journey orchestration
Report: More touchpoints and channels in the customer journey than ever before
The report shows tremendous growth in ad tech and IoT interactions and takes a deeper look at how retail is flourishing.
Tobii Pro releases analytics for its eye-tracking + VR
A year ago, the eye-tracking firm released an integration with the HTC Vive VR headset, but data analytics required a programmer.
Is your marketing platform really intelligent?
Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot butlers are Siri and Alexa. Don’t get me wrong, they’re handy in their ways: suggesting nearby Thai food or tending to virtual shopping carts as we yell our grocery […]
Taking aim at Facebook & others: Apple says it is ‘shutting down’ tracking from Like & Share buttons and conversation platforms
Apple shores up its pro-privacy, anti-tracking positioning.
ShareIQ releases a free tool to measure the value of image-based earned media on Facebook
The firm, based in New York City and Berlin, says the new self-service tool is the first free tool of this kind.
Nebula Genomics readies a marketplace to sell a precious dataset: You
In partnership with startup Longenesis, the blockchain-based marketplace will be decentralized, encrypted and compliant with GDPR.
Mary Meeker’s newest Internet Trends report: Clouds keep rebuilding the landscape
The latest presentation by the Kleiner Perkins analyst points to the many ways that cloud computing continues to reshape modern life.