James Collins is Rakuten Marketing’s SVP Global Product Strategy – Attribution. James has championed the use of performance marketing data in the digital sector over the last decade. As well as a sound understanding of technology, James has strong people and change management skills, which he has used to deliver proven value from Rakuten Marketing’s attribution technology, advocating open access to attribution data and helping grow the business effectively. As SVP of global product strategy, James is responsible for leading Rakuten Marketing’s value proposition team. This team works with the regional businesses to use data-driven intelligence and core messaging to position products for success, and works with tech and product teams to deliver the next generation of digital marketing products.
How do you find the right affiliate partners for your brand? Columnist James Collins walks you through four steps you should take to determine which publishers will help you reach your business objectives.
Columnist James Collins takes a look at how you can get the most out of your data to improve your affiliate marketing performance.
As marketers continue to push for better ad transparency, columnist James Collins explains why now, more than ever, you need to be able to understand the true value of your display marketing.
Columnist James Collins dives into data on the behavior of shoppers who are looking for savings and discusses what it means for your marketing strategy.
Columnist James Collins shares data from Rakuten Marketing to help debunk a few of the more pervasive misconceptions about coupon affiliates.
As the holidays approach, it's time to take a close look at customer lifetime value. Columnist James Collins discusses the benefits of using data to determine the CLV of consumers gained during the holiday season and beyond.
Attribution can feel like a daunting task, but columnist James Collins breaks down his strategy for delivering a winning attribution model.