Ben Cockerell is the director of global marketing for Crimson Hexagon, a leading provider of social media intelligence software. He has more than 10 years of experience in marketing and communications. Previously, he served as product marketing manager for Hootsuite Media Inc., after working as the director of marketing for social startup uberVU. He has a bachelor’s degree from Emerson College and a master’s degree from the University of Massachusetts Amherst.
With millions of consumers talking about their shopping experiences on social channels, columnist Ben Cockerell explains why social media insights are necessary for measuring purchase intent.
Columnist Ben Cockerell challenges readers to test their knowledge of social media marketing and the latest in consumer usage patterns.