TV-focused brand budgets are more efficient when combined with YouTube and Facebook
You’ll build more complementary and incremental reach by adding Facebook Video and YouTube to TV, while also creating more efficient campaigns.
Passionate about both advertising and data, Grace Kaye has become a specialist in programmatic online display where she uses programmatic as a vehicle to provide excellent user experience whilst satisfying business goals. Grace now leads a team at Brainlabs delivering high-performance display campaigns where precise audience targeting, data-driven optimisation and high-quality content is at the heart of every strategy.
The true impact of conversion rate optimization and why it matters to you
User journeys have increased in complexity, but so have the tools we can use to process and map masses of data points. Here's how you can uplift your CRO activity.
Why you should embrace a full-funnel strategy for programmatic display
Conventional wisdom may say that the classic marketing funnel is outdated, but the funnel is still your friend. Here's why.
How to integrate online and offline for the best overall result
Remember the days when the "dinosaurs" of traditional media had to learn digital ways? Now digital natives must get educated about billboards, print and TV.
Here’s why you should crowdsource your programmatic creatives
Maybe you've experimented with influencers or user-generated content, but have you ever employed user-made-creative in your advertising campaigns? Contributor Grace Kaye shares tips and tactics, describing the experiences of one retail brand.
How to test your programmatic creatives like a pro
Testing programmatic display creatives is worth your time, says contributor Grace Kaye. Here are two types of tests to implement, the benefits of each and how to use test results to create your next test.
Here’s how to use custom intent audiences in your GDN campaigns
Contributor Grace Kaye walks through the process of creating custom intent audiences and offers tips for getting the most out of the capability.
Programmatic is an amazing tool for branding. Here’s how to use it.
If you've been reserving programmatic display for your performance campaigns, contributor Grace Kaye encourages you to expand your horizons.
Why you should be using programmatic native ads
Native ads have so much potential that I don’t believe is being explored enough today. True, they may not seem all that interesting if you only focus on your bottom line. A good retargeting strategy for display ads might generate more conversions if you’re looking to sell a product. However, in comparison to display prospecting, […]
A contrarian view on GDPR: How it will strengthen online advertising
Based in the UK, contributor Grace Kaye has given a lot of thought to how the General Data Protection Regulation will affect first-, second- and third-party data. Here's her analysis.
How to integrate display with search and video
Columnist Grace Kaye walks you through a multichannel approach to search, display and video that will bring about more effective bidding and better personalization.
Don’t creep me out! Here’s how to get personalization right in programmatic
With so much data at our disposal, there's a fine line between relevant and creepy. Columnist Grace Kaye shares strategies for getting the right level of personalization in programmatic.
Programmatic TV is the future: Here’s how to capitalize on the opportunity
As programmatic TV continues its inexorable march forward, columnist Grace Kaye explains how you can get in on the game and optimize your programmatic TV advertising.
Ignore the hype: There are no AI-driven media agencies
Despite all the talk surrounding artificial intelligence, media agencies still have a long way to go with it. Columnist Grace Kaye discusses where agencies are right now with AI and what we can expect to see in the future.
The future (and present) of programmatic TV
Columnist Grace Kaye takes a look at the current state of programmatic TV advertising and predicts what we can expect to see within the next few years.
If you want to deliver relevant ads, you’ve got to get better at using data
Columnist Grace Kaye believes marketers need to be more willing to use the insights gained from data to help shape their marketing strategies.
Where does your programmatic spend go?
Unsure about how your programmatic spending is being converted into media inventory? Columnist Grace Kaye breaks down the costs of a typical programmatic campaign so that you don't have to be left in the dark.
How to fight against online ad fraud (in 6 steps)
In the era of fake news and ad misplacement, how can marketers fight back? Columnist Grace Kaye outlines her agency's methods to help you take action.
Are you losing money to ad fraud? 3 ways to protect yourself
How can you reduce the risk of ad fraud for your display campaign? Columnist Grace Kaye discusses what you should and shouldn't be doing to protect yourself and your ad budget.
2016 is finally the “year of the video”
Video is all around us online these days, no matter what device we're using to access content. Columnist Grace Kaye shares a few tips for marketers capitalizing on this rising tide.
Buying display media in advance or in real-time: What you need to know
Where should you be investing your marketing resources? Columnist Grace Kaye explains the ins and outs of programmatic to help you understand which buying model is right for you.