How to use decision intelligence to tackle complex business challenges
DI is a framework for marketing and other business teams to make impactful decisions in an increasingly complex world.
Anand is an industry leader, builder and advisor in marketing technology and growth strategy. His 15 years include marketing, operations, sales, data, analytics and intelligent systems. He thrives where people, data and money intersect. Advisor to growth leaders and investors. Builder of smart tools enabling smart people. Investor favoring product-led growth (PLG) companies. In recent years, he has been the co-collaborator with Scott Brinker on the Marketing Technology Landscape. He is an advisor to the CDP Institute and a co-host of the Talking Stack podcast. Bringing a multi-disciplinary background, Anand founded IntelliPhi to enable growth leaders to navigate complex go-to-market decisions by leveraging data, AI-enabled systems, and their seasoned leadership. Their Apollo platform was recently acquired by a top management consulting firm. He's worked for growth teams within enterprise companies such as Siemens, Silverpop/IBM, Microsoft, Blackstone, Salesforce.com, Fidelity, NYSE and eBay. With some entrepreneurial wins and losses, Anand is a retained advisor to select startups and investors navigating remarkable returns. He's also known for having a knack for identifying and cultivating rising sales, marketing and entrepreneurial leaders.
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